Bestselling Nonfiction Books Under S$10

Browse popular, highly rated secondhand nonfiction books at affordable prices, starting from just S$3.90! Titles in this collection boast above 4 stars on Goodreads. Plus, buy 3 and get a 4th item free on all items under $10, for even more savings on these gems in our store!

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In Search of Excellence: Lessons from America's Best-Run Companies

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88% off est. retail
As someone interested in business and management, "In Search of Excellence" could be a treasure trove for you. The book isn't just about theories; it's about practical examples from industry giants like IBM and 3M. Imagine sitting down to a masterclass with the biggest players in the game, sharing their hard-won insights on innovation, customer service, and leadership—all of which can give you a leg up in your professional endeavors.
Agile Product Management With Scrum: Creating Products That Customers Love

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89% off est. retail
If you're steeped in the intricate world of product management, or simply a Scrum enthusiast looking to deepen your understanding of the product owner's role, Roman Pichler's guide is an essential addition to your professional library. It offers pragmatic insights and real-world examples that can transform the way you think about creating products. The practical advice on overcoming common challenges will be especially valuable, guiding you to excel in the dynamic environment of Scrum-based product development.
Ready for Anything: 52 Productivity Principles for Getting Things Done
David Allen | Penguin Books

Ready for Anything: 52 Productivity Principles for Getting Things Done

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Goodreads rating: 3.86

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This book could be a good read for a user who wants to boost their productivity and learn practical strategies to improve their work and personal life. David Allen shares 52 proven methods to clear the mind, focus attention, and take action to achieve more in less time. With his wit and inspiration, Allen shows readers how to reduce stress, increase energy, and ultimately work and live at their very best. Get ready to unleash your productivity potential with this book.
Digital Wedding Photography: Capturing Beautiful Memories - Thryft
Glen R Johnson | Wiley

Digital Wedding Photography: Capturing Beautiful Memories

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Goodreads rating: 3.87

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If you're eager to dive into digital wedding photography, whether to nurture a hobby or a potential career, this book is like having a seasoned pro guiding your lens. Glen Johnson doesn't just cover the essentials in technique, but he shares the secret sauce—making people feel relaxed, nailing the emotional shot, handling tricky lighting, and navigating wedding etiquette. Plus, he gets into the nitty-gritty of running a business and pricing. This visual treasure trove is not just informative; it's a catalyst to inspire your best work behind the camera.
Re-Imagine!
Tom Peters | Dorling Kindersley Plc P/b

Re-Imagine!

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Goodreads rating: 4.12

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If you're feeling stuck or uninspired in your professional life, Tom Peters' "Re-Imagine!" could be the jolt of energy you need. It's not just a book; it's an invigorating call to action for entrepreneurs and established business enthusiasts alike, replete with a design that makes its innovative ideas pop off the page. Reading it could well be the catalyst for the transformation you're seeking in your career or business ventures.
Swim With the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

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If you're staring at the ceiling at night, wondering why your business strategies aren't taking off, "Swim with the Sharks" might be the next book to pick up. Harvey Mackay doesn't just dish out advice; he provides a treasure map for outperforming and outsmarting the competition in any field. Picture yourself finally grabbing coffee with that one client who's been eluding you, or learning a negotiation tactic that closes deals instead of conversations. This book is about turning 'no chance' into 'no problem.'
Lean Solutions - How Companies and Customers Can Create Value and Wealth Together

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If you're interested in the intersection of business efficiency and consumer satisfaction, "Lean Solutions" is a doorway to understanding how both sides can benefit. The authors, Womack and Jones, delve into practical ways companies can reduce waste while enhancing the value for customers, an approach that could revitalize how you think about consumer relations.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World

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If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
The Google Story
David A. Vise | Pan Macmillan

The Google Story

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Goodreads rating: 3.88

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Imagine diving into the story of a global phenomenon that has become a staple in our daily lives. 'The Google Story' is not only a window into the birth of a tech giant, but it also gives you an exclusive peek behind the scenes of its explosive growth, all while wrestling with the complexities of maintaining a core ethical philosophy in a dynamic industry. If you're intrigued by the mechanics of the internet and the stories behind the scenes, this book will feed your curiosity and perhaps even inspire you about the power of innovation.
Jesus, CEO
Laurie Beth Jones | Hyperion

Jesus, CEO

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Goodreads rating: 3.98

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If you're interested in a unique perspective on leadership, "Jesus, CEO" could be a refreshing read. Laurie Beth Jones takes an innovative approach by using Jesus' life and leadership style as a blueprint for modern business management. The book shines by intertwining spirituality with corporate strategy, making it a thought-provoking guide for those seeking to lead with integrity and inspire their teams in a meaningful way.
The Power of Simplicity - A Management Guide to Cutting Through the Nonsense and Doing Things Right

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If you're feeling overwhelmed by the constant influx of business theories and want a straightforward approach to management, this book might be just what you need. Jack Trout, with his grounded expertise, offers insights that could cut through the noise, promising a more efficient work environment and improved morale. It's like having a wise mentor guide you back to business basics, without any costly frills.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

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Goodreads rating: 4.18

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Feedback That Works: How to Build and Deliver Your Message

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If you're aiming to sharpen your feedback skills, this book is a perfect tool. It breaks down the complexities of giving and receiving feedback into easily digestible steps, allowing you to effectively foster growth in your workplace. The Center for Creative Leadership has distilled their extensive expertise into this guide, making it an invaluable resource for anyone looking to develop this crucial skill. Whether you're just starting out as a team leader or are looking to refine your executive feedback tactics, this book offers actionable insights for you to apply immediately.
The Leadership Challenge: How to Get Extraordinary Things Done in Organizations

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If you've ever felt that leadership is a nebulous concept, "The Leadership Challenge" might just change your perspective. Kouzes and Posner pack this book with actionable insights based on extensive research. It's tailored not just for corporate honchos but also for leaders in education and nonprofits. Dive in to discover how you can make extraordinary things happen wherever you are.
Winning
Jack Welch | Harpercollins

Winning

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Goodreads rating: 3.85

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Recommendation: - If you are an ambitious individual looking to succeed in the competitive business world, "Winning" is a must-read. Jack Welch, the former CEO of General Electric, shares his invaluable insights on how to navigate the challenges of business. This book is packed with practical advice and strategies for success, making it an essential guide for anyone looking to thrive in their career.
Exploring Corporate Strategy - Thryft
Gerry Johnson, Kevan Scholes  | Pearson College Div

Exploring Corporate Strategy

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Goodreads rating: 3.94

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This book provides a comprehensive guide on corporate strategy, covering concepts, analytical methods and implementation processes. The authors' in-depth knowledge and practical approach make it a must-read for anyone seeking success in today's corporate world.
Execution: The Discipline of Getting Things Done
Larry Bossidy, Charles Burck, Ram Charan  | Crown Currency

Execution: The Discipline of Getting Things Done

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Goodreads rating: 3.87

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This book is a great read for those who want to learn more about the art of execution and how to make things happen. It provides practical insights and strategies for leaders who want to close the gap between results promised and results delivered. The authors share their experiences and best practices with real-life examples to illustrate their points. The book emphasizes the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. Overall, this book is a great resource for those who want to become better leaders and achieve greater success through effective execution.
Now, Discover Your Strengths
Marcus Buckingham Donald O. Clifton | Simon & Schuster

Now, Discover Your Strengths

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Goodreads rating: 3.96

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Marcus Buckingham and Donald O Clifton's Now, Discover Your Strengths proposes a unique approach to managing personnel: focus on enhancing people's strengths rather than eliminating their weaknesses. Effectively managing personnel--as well as one's own behaviour--is an extraordinarily complex task that, not surprisingly, has been the subject of countless books touting what each claims is the true path to success. Following up on the coauthors' popular previous book, First, Break All the Rules, it fully describes 34 positive personality themes the two have formulated (such as Achiever, Developer, Learner, and Maximiser) and explains how to build a "strengths-based organisation" by capitalising on the fact that such traits are already present among those within it. Most original and potentially most revealing, however, is a Web-based interactive component that allows readers to complete a questionnaire developed by the Gallup Organisation and instantly discover their own top five inborn talents. This device provides a personalised window into the authors' management philosophy which, coupled with subsequent advice, places their suggestions into the kind of practical context that's missing from most similar tomes. "You can't lead a strengths revolution if you don't know how to find, name and develop your own," write Buckingham and Clifton. Their book encourages such introspection while providing knowledgeable guidance for applying its lessons.
Corporate Culture and Performance - Thryft
John P. Kotter | Free Press

Corporate Culture and Performance

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Goodreads rating: 3.88

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This book is a must-read for business leaders who want to understand how culture can impact the bottom line. The authors provide evidence of how flexible culture can help organizations to adapt to changing conditions and maintain their competitive edge. They also highlight the importance of strong leadership to guide culture and performance transformation. The real-world examples of successful company transformations make this book a practical and inspiring read for anyone interested in organizational culture.
100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy

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If leadership is your game, "100 Ways To Motivate Others" should be on your shelf. The book is a pool of actionable strategies cherry-picked from the authors’ experience with workshops and coaching. It's pragmatic, avoiding the fluff that often pads out leadership texts. This book helps you slow down to make more impactful decisions and streamline work processes, a must-read for those looking to inspire their teams without resorting to pressure tactics.
Management and Control of Quality - Thryft
William M. Lindsay, James R. Evans  | South Western Educational Publishing

Management and Control of Quality

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Goodreads rating: 4.0

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"If you are a manager seeking to improve your organization's performance by adopting Total Quality Management principles, this book is a must-read. The author takes a practical approach to the application of the Baldrige Criteria and offers comprehensive guidance on quality management frameworks. With its updated content, this book will help you achieve excellence in your organization."
Managing Front Office Operations - Thryft

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This book is a great resource for hospitality students and front office managers who want to learn about organizing, performing, and evaluating hotelfront office functions. It covers a wide range of technical aspects of front office management, including reservations, accounting, and human resources. Moreover, the book emphasizes that guest service is just as important as these technical skills. Overall, Managing Front Office Operations is a must-read for anyone working in the hospitality industry or studying hospitality management.
Business Accounting - Thryft
Frank Wood | Financial Times Prentice Hall

Business Accounting

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Goodreads rating: 4.13

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If you're a student or professional looking to master the art of bookkeeping and accounting, Business Accounting is a must-read. With its eleventh edition being the standard introductory text, this book covers both basic and advanced aspects of financial accounting. It also offers a comprehensive introduction to management accounting. Whether you're studying for a professional qualification or just starting your career, Business Accounting is the go-to resource to sharpen your accounting skills.
The Heart Of A Leader - Thryft
Eagle Books | Eagle Books

The Heart Of A Leader

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Goodreads rating: 3.97

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Ken Blanchard is one of America's best-known leadership and business experts. And now he helps you understand and experience the art of influence by revealing the greatest life and leadership lessons he's learned in his rich career as an educator and business leader. The Heart of a Leader offers Blanchard's insight and wisdom Arranged with your busy schedule in mind, this book offers you Blanchard's most important concepts in an accessible format. You can reach for instant motivation and insight on a daily basis or soak it up in one reading. Powerfully challenging and deeply inspiring, The Heart of a Leader will enable you to develop the courageous heart of a true leader. master key attitudes and actions to impact lives around you. and enjoy the profound wisdom that only Ken Blanchard can deliver.
Strategic Management and Business Policy

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If you're someone looking to broaden your grasp on strategic management, this book should be on your shelf. It delves deep into the strategic aspects of business, merging traditional and modern theories. You'll appreciate how it covers everything from competitive strategy to the nuances of corporate governance. Plus, it doesn't shy away from the complexities of global economics, offering you a well-rounded perspective relevant in today's interconnected world.
Strategic Management of Technology and Innovation - Thryft
Robert A. Burgelman | Richard D Irwin

Strategic Management of Technology and Innovation

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Goodreads rating: 3.97

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This book is perfect for anyone who wants to gain a comprehensive understanding of managing technology and innovation in the business world. It provides the latest research and real-life cases from prestigious institutions like Harvard and Stanford, allowing readers to learn from the best. By reading this book, you will be equipped with the knowledge and skills to effectively navigate the rapidly changing landscape of technology and make strategic decisions that drive innovation and success in your organization.
Every Business Is a Growth Business: How Your Company Can Prosper Year After Year

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If you're passionate about steering your company towards continuous success, "Every Business Is a Growth Business" can be your compass. The insights of Charan and Tichy, blended with real-world examples from top industry leaders, will not just inspire you but will equip you with a practical roadmap. It's the sort of read that imprints the growth mindset from cover to cover, encouraging you to think bigger and push beyond supposed limits of your business.
Lucky or Smart? Secrets to an Entrepreneurial Life
Bo Peabody | Random House

Lucky or Smart? Secrets to an Entrepreneurial Life

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Goodreads rating: 3.85

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If you're contemplating the entrepreneurial leap or just seeking to inject that innovative spirit into your current path, "Lucky or Smart?" provides more than just insights—it offers the practical wisdom from someone who's navigated the turbulent waters of start-ups. Bo Peabody's journey delivers a candid, no-nonsense peek behind the curtain of success, making it an essential compass for trailblazers at heart.
The HP Way : How Bill Hewlett and I Built Our Company - Thryft
David Packard, Karen R. Lewis, David Kirby  | Harperpb

The HP Way : How Bill Hewlett and I Built Our Company

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Goodreads rating: 3.89

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If you're inspired by origin stories of tech giants, "The HP Way" is more than a historical account; it's a blueprint for building a company that balances innovation with a human-centered approach to management. David Packard's retelling is a testament to how foundational values and employee empowerment can drive extraordinary success – a must-read for aspiring entrepreneurs and business leaders.
How to Become CEO: The Rules for Rising to the Top of Any Organization
Jeffrey J. Fox | Hachette Book Group

How to Become CEO: The Rules for Rising to the Top of Any Organization

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Goodreads rating: 3.82

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If climbing the corporate ladder is your goal, this book is like having a mentor in your pocket. Jeffrey J. Fox's "How to Become CEO" is straightforward and full of actionable advice that’s easy to digest. The concise, no-nonsense rules can serve as a daily checklist for behavior and strategy in the workplace, helping you make deliberate moves towards that coveted CEO chair. Whether you're just starting out or looking to refine your leadership approach, Fox's insights could be your guide to professional growth.
The One Minute Apology
et.a Ken Blanchard | Harpercollins Entertainment

The One Minute Apology

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Goodreads rating: 3.86

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If you've felt the sting of lingering guilt after a workplace blunder, Ken Blanchard's "The One Minute Apology" can be a soothing balm. It's a quick read that packs a punch, teaching you how to own up to your mistakes effectively, thereby fostering a more positive work environment. Not only can it help you maintain your professional integrity, but it can also turn potentially career-damaging incidents into moments of growth.
Fiasco: Blood in the Water on Wall Street - Thryft
Frank Partnoy | Profile Books Ltd

Fiasco: Blood in the Water on Wall Street

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Goodreads rating: 3.92

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Imagine diving into the chaotic heart of the '90s financial scene. "Fiasco: Blood In the Water on Wall Street" offers that adrenaline rush via Frank Partnoy's first-hand account. You'll practically feel the tension and frenzy of an era where the complexity of securities bewilder even their creators. It's a must-read if you're fascinated by the intricate, often murky world of high finance and want a genuine peek behind the curtain.
Consumer Behavior - Thryft
Leon G. Schiffman, Leslie Lazar Kanuk  | Pearson Higher Education

Consumer Behavior

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Goodreads rating: 4.0

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Consumer Behavior is a must-read for marketers and business owners looking to understand the intricacies of consumers' buying habits. The book delves deep into the psychology of consumers, explaining why and how they make purchasing decisions. Through real-life examples and case studies, the authors provide valuable insights and strategies for businesses to effectively target and engage their audience.
If you're fascinated by leadership and corporate success, this book is a crucial read. It's like getting a crash course in the strategic thinking of one of the most successful CEOs in history, Jack Welch. You won't just gain insights into managing a business—you'll learn how to take charge of your own professional journey with a proactive mindset.
The Stay Interview: A Manager's Guide to Keeping the Best and Brightest - Thryft
Richard P. Finnegan | Amacom

The Stay Interview: A Manager's Guide to Keeping the Best and Brightest

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Goodreads rating: 3.85

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You know that sinking feeling when a star member of your team hands in their notice. 'The Stay Interview' is the managerial life preserver you’ve been looking for. With Finnegan's expert insights, you’ll learn to conduct meaningful conversations that not only gauge employee satisfaction but actively engage your team in crafting their own stay plans. It’s a hands-on approach to retention that can change the way you lead for the better.
Focus Export Ed - Thryft
Al Ries | Harperbusiness

Focus Export Ed

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Goodreads rating: 4.0

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Focus Export Ed is an excellent read for entrepreneurs and business enthusiasts that want to learn how to dominate their industry. Al Ries draws examples from various industries to show how narrowly-focused companies are the big winners. The book highlights how corporations can increase their competitiveness by narrowing their focus and establishing a single word or concept the company can own in the mind, just like how Volvo owns "safety," BMW owns "driving," and FedEx owns "overnight." The advice is concrete and no-nonsense, making it a great read for anyone looking to improve their marketing skills and gain an edge in today's cutthroat business environment.
McDonald's Behind the Arches
John F. Love | Bantam Books

McDonald's Behind the Arches

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Goodreads rating: 4.13

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You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.
Dr. Deming: The American Who Taught the Japanese About Quality
Rafael Aguayo | Lyle Stuart

Dr. Deming: The American Who Taught the Japanese About Quality

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Goodreads rating: 4.09

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If you're intrigued by how quality revolutionizes businesses, "Dr. Deming" is a compelling read. It lays out how one man's philosophy on management helped reshape an entire nation's industrial approach. It's particularly captivating if you appreciate historical impacts on modern business practices or if you’re involved in management and looking to deepen your understanding of quality principles. This book could essentially provide you with a roadmap to elevating your own business's quality standards.
Doing Church As a Team - Thryft
Wayne Cordeiro | New Hope Resources

Doing Church As a Team

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Goodreads rating: 4.09

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If you're feeling like your spiritual community could really benefit from a tightening of bonds and a shared sense of mission, "Doing Church As A Team" by Wayne Cordeiro is a significant guide. This book underlines the value of collaboration and inclusivity in ministry, principles that could rejuvenate and add new dimensions to any church's operations. It's a call to action that might just transform how you engage with your faith community.
Collaborate or Perish! - Reaching Across Boundaries in a Networked World

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If you often find yourself needing to work with different groups, "Collaborate Or Perish!" could be the tool you need to transform your cooperative efforts. The combined wisdom of a top law enforcement professional and an academic gives it a grounded, practical edge, ensuring the strategies suggested are not just theory but real-world-tested. It could help you navigate and leverage today's interconnected environments with greater ease and success.
Jack - Thryft
Jack Welch | Headline Book Publishing Ltd

Jack

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Goodreads rating: 3.82

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Jack could be a good read for anyone aspiring to be a successful leader in the corporate world. The most unique and distinct feature of the book is its emphasis on a highly personal management style where each manager is appreciated individually, and the encouragement of candour. The book provides insight into Jack Welch's experiences as a CEO and how he revolutionized the culture of GE, making it a must-read for anyone interested in corporate leadership.
Change or Die: The Three Keys to Change at Work and in Life
Alan Deutschman | Harper Business

Change or Die: The Three Keys to Change at Work and in Life

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Goodreads rating: 3.84

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If you've ever felt stuck or resistant to change in your personal or professional life, "Change or Die" could be a game-changer for you. Alan Deutschman presents a compelling narrative that not only highlights our natural aversion to change but also provides practical strategies for overcoming it. His three keys - relate, repeat, and reframe - are more than just steps; they're a new way of thinking about how we make decisions and embrace new possibilities. This book might just be the catalyst for the change you've been looking for.
The Age Of Unreason - Thryft
Charles B. Handy | Random House Of Canada, Limited

The Age Of Unreason

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Goodreads rating: 3.91

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As you sense the ground shifting beneath the world's collective feet, "The Age of Unreason" by Charles Handy is a lantern in the fog. Handy doesn't just give you a lens to observe the changes; he offers a roadmap for adapting with wisdom and optimism. If you're someone intrigued by the fluid dynamics of work and life, and how to thrive when the old rules no longer apply, this book could be your guide.
Marissa Mayer and the Fight to Save Yahoo!
Nicholas Carlson | Hodder & Stoughton

Marissa Mayer and the Fight to Save Yahoo!

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Goodreads rating: 3.91

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If you're fascinated by the high-stakes world of tech giants, "Marissa Mayer and the Fight to Save Yahoo!" offers a gripping inside look at corporate drama and leadership challenges. Nicholas Carlson's award-winning reporting paints a nuanced picture of Mayer's tenure at Yahoo. It could be a perfect read for those interested in the intricacies of the tech industry and the complexities of turning around a struggling company.
Practice What You Preach - What Managers Must Do To Create A High Achievement Culture - Thryft

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Recommendation: Hey there! If you're a manager looking to take your company to new heights, "Practice What You Preach" is the perfect read for you. This book reveals the secret to financial success - creating a high achievement culture within your company. It's not just about the systems, but about your character and skills as a manager. You'll learn how to promote enthusiasm, high morale, and growth among your employees. With specific action recommendations, this book will help you increase firm growth and profitability. It's time to live up to the high standards and see the powerful profit improvement tactics in action. Get ready to transform your workplace and reap the rewards!
Grow Revenue, Loyalty & Footfall: The Essential Guide for Visitor Attractions - Thryft

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It seems there's been a mix-up in the book description you've provided. "Grow Revenue, Loyalty & Footfall" suggests a guide for business strategy, whereas the description matches J.R.R. Tolkien's "The Hobbit." I would love to give you an appeal and recommendation once the correct information for either book is provided!
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

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Goodreads rating: 3.85

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This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
The Dilbert Principle
Scott Adams | Harper-collins

The Dilbert Principle

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Goodreads rating: 3.87

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If you've ever felt trapped in cubicle land, "The Dilbert Principle" might just be your humorous companion to corporate madness. Scott Adams combines his iconic cartoons with keen observations that'll have you nodding along and chuckling at the maddening but relatable world of office politics, bizarre management, and daily workplace rituals. It's like having a witty friend who gets the insanity of your 9-to-5 life.
Lead Like Ike: Ten Business Strategies from the CEO of D-Day
Geoff Loftus | Harpercollins Leadership

Lead Like Ike: Ten Business Strategies from the CEO of D-Day

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Goodreads rating: 4.0

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If you're fascinated by historical figures who've demonstrated remarkable leadership under pressure, "Lead Like Ike" could be just the book for you. The author translates Dwight D. Eisenhower's tactical decisions during D-Day into relevant business strategies. It provides a unique perspective on leadership that's grounded in history yet applicable to today's business challenges.
Kotler on Marketing
kotler philip | Free Press

Kotler on Marketing

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Goodreads rating: 4.13

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If you're looking to sharpen your marketing acumen, "Kotler on Marketing" is akin to a masterclass from one of the field's pioneers. Kotler's lucid explanations distill complex marketing theories into actionable insights. Especially for professionals, this book offers a strategic blueprint to understand customer needs, build brand equity, and foster customer loyalty, which are cornerstones of successful businesses today.