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In How the Mighty Fall and Why Some Companies Never Give In, Collins presents a research project of more than four years and identifies five step-wise stages: Stage 1: Hubris Born of Success; Stage 2: Undisciplined Pursuit of More; Stage 3: Denial of Risk and Peril; Stage 4: Grasping for Salvation; Stage 5: Capitulation to Irrelevance or Death. By understanding these stages, leaders can substantially reduce their chances of falling all the way to the bottom. Great companies can stumble, recover, and even rise again after setbacks. No institution, no matter how great, is immune to decline. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall, and most eventually do. But, as Collins’ research emphasizes, some companies do recover—sometimes even stronger than before. 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The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.\u003c\/p\u003e\u003cbr\u003eAuthor: Philip Kotler\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 816\u003cbr\u003ePublisher: Pearson Education Limited\u003cbr\u003ePublication Date: 11 Apr 2011\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Very Good","offer_id":31747763765329,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":39428010606673,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39358174888017,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780273753360.jpg?v=1673955261"},{"product_id":"9780091955038","title":"Rising Strong","description":"A powerful new book from Brené Brown, the international bestselling author of Daring Greatly, on how to have the courage to embrace fear, failure and vulnerability to create a life you love.The physics of vulnerability is simple: If we are brave enough often enough, we will fall. 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