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Brand Warfare: 10 Rules for Building the Killer Brand

by David F. D'Alessandro
$6.90
Compare to estimated retail price: S$24.90  

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Brand Warfare: 10 Rules for Building the Killer Brand
Brand Warfare: 10 Rules for Building the Killer Brand

Strategic principles for killer brand creation.

If you're keen on understanding the intricacies of brand building and looking for an insightful read that combines the rigors of battle strategy with the finesse of marketing, "Brand Warfare" might just be your next favorite guide. Written by an industry veteran, it speaks to both traditional and contemporary market players who want to leave a lasting impression in the consumers' minds.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Warfare: 10 Rules for Building the Killer Brand

by David F. D'Alessandro
$6.90
Compare to estimated retail price: S$24.90  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071398503
Authors: David F. D'Alessandro
Publisher: McGraw Hill
Date of Publication: 2002-09-13
Format: Paperback
Related Collections: Personal Development, Business
Related Topics: Leadership, How To, Business, Psychology, Inspirational, Management
Goodreads rating: 3.41
(rated by 167 readers)

Description

NOW IN PAPERBACK! The BusinessWeek, Wall Street Journal, and New York Times business bestseller, "With its engaging voice and pull-no-punches tone, this book stands out from the marketing crowd." — Harvard Business Review. "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders." — Michael E. Porter, Harvard Business School. "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes." — Publishers Weekly.
 

Strategic principles for killer brand creation.

If you're keen on understanding the intricacies of brand building and looking for an insightful read that combines the rigors of battle strategy with the finesse of marketing, "Brand Warfare" might just be your next favorite guide. Written by an industry veteran, it speaks to both traditional and contemporary market players who want to leave a lasting impression in the consumers' minds.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.