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Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Pacific Rift
Michael Lewis | Hodder

Pacific Rift

In one line

Cultural contrasts in Japanese-American business dynamics.

Goodreads 3.12

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In one line

Cultural contrasts in Japanese-American business dynamics.

You might enjoy this if…

If you're intrigued by the subtle intricacies of cultural differences and their impact on business, "Pacific Rift" is an enlightening pick. Michael Lewis, with his sharp wit and keen observations, offers a personal look into the lives of two businessmen navigating the complexities of cross-cultural dealings. It’s a candid exploration that might change the way you perceive international business relations.

Charm;: The career girl's guide to business & personal success - Thryft
Helen Whitcomb | Mcgraw-hill

Charm;: The career girl's guide to business & personal success

In one line

Empowering career guide for the aspiring woman.

Goodreads 4.2

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Goodreads rating: 4.2

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In one line

Empowering career guide for the aspiring woman.

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If you're navigating the complex terrain of a professional woman's world, this book could be your roadmap. It's like having a mentor who provides practical advice for your career and personal growth in one. It's supportive, insightful, and it could be the companion you need to unlock your potential and charm your way up the success ladder.

Sell the Feeling: The 6-Step System That Drives People to Do Business With You
Larry Pinci, Phil Glosserman | Morgan James Publishing

Sell the Feeling: The 6-Step System That Drives People to Do Business With You

In one line

Evoke essential feelings to sell successfully.

Goodreads 4.21

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In one line

Evoke essential feelings to sell successfully.

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Sell the Feeling can be a valuable read for anyone who wants to improve their selling skills. It provides a unique perspective on the role of emotions in the buying and selling process, and offers a practical six-step process for influencing clients and customers. The book's entertaining and inspiring story format, coupled with off-the-wall cartoons, makes it easy to understand and retain. Its distinctive feature is that it teaches readers not only how to master their buyers' psychology but also their own "inner game" of selling. Overall, readers are likely to find this book a valuable addition to their selling toolkit.

Opt-In Marketing: Increase Sales Exponentially With Consensual Marketing
Ernan Roman | Mcgraw-hill

Opt-In Marketing: Increase Sales Exponentially With Consensual Marketing

In one line

Revolutionize sales with consensual marketing strategies.

Goodreads 3.67

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In one line

Revolutionize sales with consensual marketing strategies.

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If you're intrigued by the idea of boosting your sales while maintaining ethical practices, "Opt-in Marketing" is a resource you shouldn't miss. It offers innovative insights into forming sustainable, consensual relationships with customers, emphasizing long-term success. You'll find practical steps that flip the script on traditional, intrusive marketing—valuable for anyone looking to evolve in the digital marketing landscape.

On Common Ground: The Power of Professional Learning Communities
Richard DuFour, Barbara Eason-Watkins, Mike Schmoker | Solution Tree

On Common Ground: The Power of Professional Learning Communities

In one line

Collaborative strategies for elevating education.

Goodreads 3.69

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In one line

Collaborative strategies for elevating education.

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If you are passionate about transforming educational experiences, "On Common Ground" is a reservoir of insight. It not only brings to light the collective power of teachers working together but also serves as a guide for implementing strategies that can truly uplift student achievement. The collaborative emphasis offers a refreshing approach to educational improvement that you, as an educator or administrator, might find both inspiring and practical.

Effective Training - Systems, Strategies, And Practices - Thryft
James W. Thacker | Prentice Hall

Effective Training - Systems, Strategies, And Practices

In one line

Enhance workplace competence with Comprehensive Training guide.

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In one line

Enhance workplace competence with Comprehensive Training guide.

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This book is a great resource for organizations to understand how to create and implement effective training programs that achieve their goals. The contingency approach provides practical insights for tailoring the training process to individual objectives and constraints. The inclusion of case examples and a step-by-step process guide make it a valuable tool for trainers across industries.

Admiral: Kit Man
Bert Patrick | Matador

Admiral: Kit Man

In one line

Naval action, leadership, and survival at sea.

Goodreads 4.0

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In one line

Naval action, leadership, and survival at sea.

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If you're intrigued by tales of the sea and the mettle of those who've mastered it, "Admiral" by Kit Man could be just the book to hoist your spirits. It's a deep dive into the challenges of leadership and survival amidst the immense and unpredictable ocean, perfect for anyone fascinated with maritime adventure and naval hierarchy. The journey of an admiral's grit and command will navigate you through turbulent waters and compelling narratives.

Case Problems in Marketing - Thryft
Thomas Nelson & Sons Ltd | Thomas Nelson & Sons Ltd

Case Problems in Marketing

In one line

Marketing challenges solved in real-world scenarios.

Goodreads 0.0

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In one line

Marketing challenges solved in real-world scenarios.

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Recommended for marketing students looking for practical insights. This book provides a collection of case studies that illustrate marketing strategies and tactics applied in real-world scenarios. The book analyzes the decision-making process of companies and the success of their marketing strategy. It is ideal for marketing students who want to gain practical insights into marketing challenges.

Marketing Excellence
John Zealy Hugh Burkitt | Winsome Book India

Marketing Excellence

In one line

In-depth analysis of exceptional marketing strategies.

Goodreads 3.5

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In one line

In-depth analysis of exceptional marketing strategies.

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If you're interested in elevating your marketing knowledge to match the industry's best, "Marketing Excellence" spotlights strategies from leading brands. With an in-depth analysis of successful marketing campaigns, Hugh Burkitt offers you valuable insights into creating impactful, innovative marketing in your own field. It's like having a roundtable with the top marketers, right at your fingertips.

21 Days to Unlimited Power with People
James K. Van Fleet | Prentice Hall Direct

21 Days to Unlimited Power with People

In one line

Master charismatic influence in just three weeks.

Goodreads 3.26

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In one line

Master charismatic influence in just three weeks.

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If you've ever felt like you're not quite clicking with others or you want to improve your people skills, this book is your guide. It's a practical playbook for boosting your interpersonal influence, perfect for anyone looking to thrive in both personal and professional relationships. With actionable advice spread over a 21-day plan, you'll find it's like having a personal coach in the art of human connection.

Sams Teach Yourself Facebook in 10 Minutes - Thryft
Sherry Willard Kinkoph Gunter | Sams

Sams Teach Yourself Facebook in 10 Minutes

In one line

Quick guide to mastering Facebook efficiently.

Goodreads 3.17

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In one line

Quick guide to mastering Facebook efficiently.

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If you've ever felt lost navigating Facebook or wanted to get up to speed quickly, this book is for you. It's the perfect crash course in Facebook usage. Each 10-minute lesson builds on the last, making social media feel less overwhelming. Great for social media beginners or those needing a quick refresher.

Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

In one line

Essential business vocabulary for English language learners.

Goodreads 4.1

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In one line

Essential business vocabulary for English language learners.

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft
Stefan Engeseth | Marshall Cavendish International (asia)

Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters

In one line

Strategic business tactics inspired by sharks' survival.

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81% off est. retail
In one line

Strategic business tactics inspired by sharks' survival.

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"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.

The Fundamentals of Creative Photography
David Präkel | Ava Publishing

The Fundamentals of Creative Photography

In one line

Creative photography principles and professional application.

Goodreads 3.62

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$4.90

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Goodreads rating: 3.62

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91% off est. retail
In one line

Creative photography principles and professional application.

You might enjoy this if…

If you're interested in photography beyond casual shots, "The Fundamentals of Creative Photography" could be an enlightening read. It's not just about snapping pictures; it's a deep dive into creating images that serve a purpose and satisfy a client's vision. David Prakel's experience translates into practical advice, from skill development to navigating the business side of photography. This book could be your stepping stone to approaching photography with a professional lens.

How to Become a Better Negotiator

How to Become a Better Negotiator

In one line

Practical tactics for everyday workplace wins

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64% off est. retail
In one line

Practical tactics for everyday workplace wins

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This is a solid pick if you want negotiation advice you can actually use at work, not just big theories that sound clever in hindsight. It feels geared toward real situations like salary talks, supplier deals, and customer contracts, so the lessons land quickly. If you like business books that help you feel a little more prepared, a little less intimidated, and much sharper in high-stakes conversations, this one should suit you well.

Designer's Guide to Print Production
Nancy Aldrich-Ruenzel | Watson-guptill

Designer's Guide to Print Production

In one line

Essential handbook for print production intricacies.

Goodreads 0.0

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In one line

Essential handbook for print production intricacies.

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If you're navigating the complexities of print design and production, consider this guide your ally. It delves into the nuances of planning and creating artwork for print, demystifying processes like typesetting and reproduction. You'll find the coverage on paper selection and the embracement of new technologies in the '90s particularly insightful, potentially sharpening your skills in scaling, copyfitting, and production scheduling.

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns - Thryft
Kim Dushinski | Cyberage Books

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

In one line

Dynamic guide to creating successful mobile marketing campaigns.

Goodreads 3.71

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In one line

Dynamic guide to creating successful mobile marketing campaigns.

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This book is a must-read for anyone looking to understand the intricacies of mobile marketing. With step-by-step guidelines and tips based on real-world experiences, it offers invaluable insights into the world of mobile advertising. Whether you're a small business or a large corporation, this book will equip you with the knowledge and tools to effectively engage with your audience and build stronger consumer relationships. Don't miss out on the opportunity to put your message in the palms of your customers' hands!

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen Katz | Routledge

The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying

In one line

Practical guide to advertising media's inner workings.

Goodreads 3.5

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In one line

Practical guide to advertising media's inner workings.

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Considering you're diving into the complex world of media planning and buying, "The Media Handbook" could be your North Star. Helen Katz distills her industry experience into a digestible format, making sense of the dizzying array of media options available today. It's like a map that doesn't just show you where to go but helps you understand why you're heading there. Perfect for students and professionals alike, it's especially invaluable if you're looking to back up your strategic decisions with solid, practical knowledge.

Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

Asking - A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift

In one line

Essential guide to successful nonprofit fundraising.

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In one line

Essential guide to successful nonprofit fundraising.

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If you're involved with a nonprofit and the thought of asking for donations makes you anxious, this book is a lifesaver. Jerold Panas understands the challenges and offers a concise, practical guide that will arm you with the confidence and skill you need to secure the gifts that will fuel your organization's mission.

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

In one line

Craft your company identity to stand out.

Goodreads 3.33

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Goodreads rating: 3.33

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In one line

Craft your company identity to stand out.

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.

Speak Up: Say What Needs to Be Said and Hear What Needs to Be Heard
Just Arrived
Megan Reitz | Pearson Education Limited

Speak Up: Say What Needs to Be Said and Hear What Needs to Be Heard

In one line

Turn difficult conversations into honest workplace change

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In one line

Turn difficult conversations into honest workplace change

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Megan Reitz explores why valuable ideas often go unspoken. The practical TRUTH framework helps readers navigate power differences and speak with confidence. It also examines how listening and authority can enable—or silence—others.

21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age
Gareth S. Gardiner | Petersons

21st Century Manager: Meeting the Challenges and Opportunities of the New Corporate Age

In one line

Navigating modern management's transformative landscape.

Goodreads 0.0

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In one line

Navigating modern management's transformative landscape.

You might enjoy this if…

If you're stepping into a leadership role or already there but feeling the evolutionary tug of the 21st-century workplace, this book speaks to you. Gareth Gardiner presents a vivid contrast between the traditional managerial roles and the modern expectations, guiding you through adopting supportive and communicative skills. It's a bit like having an experienced mentor whispering in your ear, sharing insights you'll need to thrive in today's dynamic environment.

Dress Smart Men : Wardrobes That Win in the New Workplace - Thryft
Jeff Stone, Kim Johnson Gross | Grand Central Publishing

Dress Smart Men : Wardrobes That Win in the New Workplace

In one line

Dress for Success in the Modern Workplace

Goodreads 3.76

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Goodreads rating: 3.76

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89% off est. retail
In one line

Dress for Success in the Modern Workplace

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This book is a must-read for any man looking to navigate the complexities of dressing for success in the modern workplace. With insights and advice from top professionals, it provides practical tips on how to dress appropriately for your industry, helping you stand out and make a lasting impression. Transform yourself from geek to GQ and take charge of your professional image with this invaluable guide.

Get a Grip on Network Cabling - Thryft
Frank J. Derfler | Ziff Davis Pr

Get a Grip on Network Cabling

In one line

Mastering cabling essentials for network longevity.

Goodreads 2.0

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In one line

Mastering cabling essentials for network longevity.

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If you're looking to delve into the technicalities of network infrastructure, "Get a Grip on Network Cabling" could be your go-to guide. Despite its 1993 publication date, the foundational principles explained by Derfler and Freed remain relevant, especially if vintage networking is your thing or if you need to understand the evolution of cabling. It’s perfect for getting a solid grasp on how to make smart cabling investments for your network's future.

The Happy Employee
Julia McGovern, Susan Shelly | Adams Media

The Happy Employee

In one line

Maximize employee satisfaction and productivity.

Goodreads 3.0

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71% off est. retail
In one line

Maximize employee satisfaction and productivity.

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"The Happy Employee" could be a game-changer for you if you're in a management role or run a business. It’s a practical guide filled with actionable steps that focus on the most valuable asset of any business – its employees. Packed with 101 tips, this book will help you create an environment where talent thrives, productivity peaks, and, in turn, your own work life is undoubtedly improved. The emphasis on real-life examples means you’ll be learning from relatable scenarios, giving you the skills to foster a more harmonious and effective workplace.

New Media : An Introduction - Thryft
Terry Flew | Oxford University Press

New Media: An Introduction

In one line

Digital culture's transformational impact dissected.

Goodreads 2.87

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In one line

Digital culture's transformational impact dissected.

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If you're fascinated by how technology is recalibrating society, commerce, and politics, "New Media: An Introduction" by Terry Flew is an insightful read. Flew navigates the complexities of digital convergence and cultural shifts with a clear, accessible approach, making this a valuable primer for anyone looking to understand the forces behind our increasingly interconnected world. Whether you're a student, a professional in the creative industries, or simply a curious mind, this book will offer you a comprehensive view of how new media is remaking the landscape of human interaction.

The Secret Language of Influence
Dan Seidman | Amacom

The Secret Language of Influence

In one line

Master persuasive language; boost sales effectiveness.

Goodreads 3.95

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70% off est. retail
In one line

Master persuasive language; boost sales effectiveness.

You might enjoy this if…

If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.

Proactive Selling: Control the Process-Win the Sale - Thryft
William "Skip" Miller | Amacom Books

Proactive Selling: Control the Process-Win the Sale

In one line

Strategies for buyer-focused, successful sales closure.

Goodreads 3.77

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86% off est. retail
In one line

Strategies for buyer-focused, successful sales closure.

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If you're in sales and looking to enhance your approach, "Proactive Selling" could be the edge you need. It's not just about closing a deal; it's about understanding and focusing on the buyer throughout the process. This book offers tactics that help you keep the buyer’s needs and mindset at the forefront, which in turn can increase your success rate.

Writing for the Mass Media : International Edition - Thryft
James Glen Stovall | Pearson Educacion

Writing for the Mass Media : International Edition

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Goodreads rating: 3.61

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Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company
Bill Lane | Mcgraw-hill

Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the World's Greatest Company

In one line

Leadership through communication at GE’s peak

Goodreads 3.56

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$4.90

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In one line

Leadership through communication at GE’s peak

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If you like business books that feel close to the action, this one has that rare insider energy. It argues that Welch’s real superpower was not just strategy, but the way he used words to move an enormous company faster and sharper. Readers who enjoy leadership, corporate transformation, and behind-the-scenes perspective will likely find it lively, revealing, and more personal than a typical management book.

Reporting Disaster on Deadline : A Handbook for Students and Professionals - Thryft
Wilkins Lee, Martha Steffens, Esther Thorson | Routledge

Reporting Disaster on Deadline : A Handbook for Students and Professionals

In one line

Covering disasters: a comprehensive guide for journalists.

Goodreads 4.5

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Goodreads rating: 4.5

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In one line

Covering disasters: a comprehensive guide for journalists.

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"Reporting Disaster on Deadline" is a valuable resource for journalists and journalism students who want to learn how to prepare and respond to disasters. The book offers practical advice and guidance on how to cover crises, and includes a crash book template to help journalists collect all the information they need on deadline. Its unique and distinctive feature is the focus on preparing for a crisis prior to its occurrence, making it an essential read for any journalist who wants to excel in covering disasters.

Just Ask Leadership: Why Great Managers Always Ask the Right Questions
Gary B. Cohen | Mcgraw-hill Education

Just Ask Leadership: Why Great Managers Always Ask the Right Questions

In one line

Leadership through powerful, insightful questioning.

Goodreads 3.6

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89% off est. retail
In one line

Leadership through powerful, insightful questioning.

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If you're looking to transform the way you lead, "Just Ask Leadership" could be a game-changer for you. Gary B. Cohen showcases how impactful leadership stems from asking the right questions rather than issuing commands. This book might just flip your perspective on authority and influence, encouraging a more inclusive, interactive approach to guiding teams and organizations. It's perfect for those who want to foster a culture of shared responsibility and innovation.

The Ultimate Filmmaker's Guide to Short Films
Kim Adelman | Michael Wiese Productions

The Ultimate Filmmaker's Guide to Short Films

In one line

From concept to shooting script for short films.

Goodreads 3.43

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In one line

From concept to shooting script for short films.

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If you've been bitten by the filmmaking bug and are dreaming about creating your own short film, this guide is a treasure trove. It strips down the complex process into actionable steps, from the germination of an idea to the final script. You'll find each page is not just instructional but inspirational, pushing you closer to shouting "action!" on your set.

Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

In one line

Guide for navigating organizational change effectively.

Goodreads 3.6

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Goodreads rating: 3.6

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In one line

Guide for navigating organizational change effectively.

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If you're wrestling with making changes at your workplace, this book dives into the often daunting world of organizational development with clarity and practicality. Unlike other texts that can be heavy on theory, Donald L. Anderson gives you an actionable roadmap, helping you to understand and lead change, not just theorize about it. Perfect for managers and leaders looking to steer their teams through transformation smoothly.

Introduction to the Operating Room
Amalia Cochran | Mcgraw Hill / Medical

Introduction to the Operating Room

In one line

Essential survival manual for operating room novices.

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In one line

Essential survival manual for operating room novices.

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If you're about to step into the whirlwind of an operating room, "Introduction to the Operating Room" is a valuable ally. It demystifies the OR environment, detailing roles, equipment, and protocols with clarity. Think of it as a friendly mentor wrapped in pages; it's tailored to ensure you not only keep up with the pace but also contribute effectively and protect patient safety. Your successful transition into the OR might just begin here.

The Green Bench II: Ongoing Dialogue About Leadership and Communication
Matt Rawlins | Amuzement Publications

The Green Bench II: Ongoing Dialogue About Leadership and Communication

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Leadership wisdom exchanged on a metaphorical bench.

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In one line

Leadership wisdom exchanged on a metaphorical bench.

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If you're intrigued by the nuances of leadership and the importance of communication within it, "The Green Bench II" could be a compelling read for you. This book serves as a virtual meeting point for discussing leadership principles. The metaphorical green bench offers a creative and relaxed backdrop for delving into these often-complex subjects, providing insights that you might find valuable for personal growth or professional development.

Effective Leadership - Thryft
Chris Roebuck | Amacom Books

Effective Leadership

In one line

Unlock your leadership potential and thrive.

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Unlock your leadership potential and thrive.

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This book could be a good read for you if you want to enhance your leadership skills and become an effective leader. Through practical exercises and insightful guidance, Effective Leadership demystifies the concept of leadership and empowers readers to develop their own leadership abilities. Whether you're a seasoned professional or just starting your career, this book will equip you with the tools and knowledge to inspire and motivate your team, leading to greater productivity and success. Discover your leadership potential and unlock a world of possibilities.

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact - Thryft
Karen Leland, Keith Bailey | Weiser

E-Mail In An Instant - 60 Ways To Communicate With Style And Impact

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Master the Art of Effective Email Communication

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In one line

Master the Art of Effective Email Communication

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This book is a must-read for anyone looking to level up their email communication skills. With practical tips and strategies from industry experts, Keith Bailey and Karen Leland, you'll learn how to write impactful emails, manage your inbox efficiently, and leave a lasting impression on your recipients. Say goodbye to confusing, ineffective emails and hello to clear, concise communication that gets results.

1001 Ways to Energize Employees
Ken Blanchard, Bob Nelson, Barton Morris | Workman Publishing Company

1001 Ways to Energize Employees

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Maximize productivity with creative employee engagement.

Goodreads 3.44

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In one line

Maximize productivity with creative employee engagement.

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Imagine having a toolkit that could transform your workplace atmosphere, where every day employees come in motivated, ready to innovate and drive your business forward. "1001 Ways to Energize Employees" offers just that: a collection of real-world strategies that have been tried and tested across various industries. It’s like having a business coach at your fingertips, providing you with the key to unlock your team's potential and making the daily grind not just bearable, but exciting. This book could be the game-changer your management strategy has been waiting for.

Powerful Conversations: How High Impact Leaders Communicate
Philip J. Harkins, Warren Bennis | Mcgraw Hill

Powerful Conversations: How High Impact Leaders Communicate

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Enhancing leadership through strategic communication skills.

Goodreads 3.67

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In one line

Enhancing leadership through strategic communication skills.

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If you're aiming to cultivate a more dynamic presence in your professional sphere, "Powerful Conversations" might just be the key. Phil Harkins gives a master class in transforming everyday interactions into opportunities for impact and leadership growth. The strategies within are not only actionable but have been proven to work for industry leaders. Whether you're looking to strengthen your organization or enhance your personal communication prowess, this book is your coach.

Consumer Behaviour
Hayden Noel | Ava Publishing

Consumer Behaviour

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Understanding buyers' psyche in market dynamics.

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In one line

Understanding buyers' psyche in market dynamics.

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If you're interested in what makes consumers tick, 'Consumer Behaviour - Basics Marketing' is a fascinating guide. Hayden Noel breaks down the psychological, social, and cultural factors that influence purchasing decisions. You'll get insights into the mind of the consumer that are not only thought-provoking but also incredibly useful if you're involved in marketing, sales, or business development. It's a deep dive into the 'why' behind buying behaviors.

The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft
Chuck Brymer | Palgrave Macmillan

The Nature of Marketing : Marketing to the Swarm as well as the Herd

In one line

Leveraging the Power of Consumer Networks

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In one line

Leveraging the Power of Consumer Networks

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.

Standing Ovation - Thryft
James C. Humes | Harpercollins

Standing Ovation

In one line

Master public speaking anxiety and techniques.

Goodreads 4.33

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In one line

Master public speaking anxiety and techniques.

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Standing Ovation is an excellent book for anyone hoping to overcome their fear of public speaking and deliver captivating speeches. With practical tips on effective speech writing, using humor and anecdotes, and engaging with hostile audiences, this book is perfect for those who want to take their public speaking skills to the next level. The author's extensive experience in the field makes this book a valuable resource for anyone who wants to make a lasting impression on their audience.

Business Etiquette In Brief - Thryft
Ann Marie Sabath | Adams Media Corp

Business Etiquette In Brief

In one line

Master corporate decorum; enhance professional image.

Goodreads 2.88

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In one line

Master corporate decorum; enhance professional image.

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If you're embarking on a professional journey or simply looking to polish your office etiquette, "Business Etiquette In Brief" is a treasure trove. Imagine walking into your next meeting with the confidence that comes from knowing the nuances of corporate culture that impress bosses and colleagues alike. This book isn't just a guide; it's your personal mentor in mastering the subtle art of professional grace.

Communicating in Groups and Teams : Sharing Leadership - Thryft
Gay Lumsden, Donald Lumsden | Wadsworth Publishing

Communicating in Groups and Teams : Sharing Leadership

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Effective team management for successful projects

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In one line

Effective team management for successful projects

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This book is a great read for college students studying management as it explains the different aspects of team management such as setting goals, critical and creative thinking, problem-solving, and decision-making. It provides helpful insights and practical approaches to enhance team dynamics and communication. Overall, this book is highly recommended for anyone who wants to understand the fundamentals of team management for successful projects.

The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

In one line

Mentoring insights through engaging stories and strategies.

Goodreads 4.0

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In one line

Mentoring insights through engaging stories and strategies.

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"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.

Ask the Right Questions, Hire the Best People
Ron Fry | Career Pr Inc

Ask the Right Questions, Hire the Best People

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Essential guide to effective hiring practices.

Goodreads 3.69

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In one line

Essential guide to effective hiring practices.

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The art of hiring can really make or break your team's success, and Ronald W. Fry's book feels like a secret weapon in that process. It's a treasure trove of insight that can help transform the way you evaluate candidates, ensuring you get the most fitting people on board. If you're involved in hiring, this book could be your go-to for strategies that streamline the interview process while uncovering the true potential in prospects.

The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success
Dean Allen Foster | Wiley

The Global Etiquette Guide to Asia: Everything You Need to Know for Business and Travel Success

In one line

Navigate Asian business travel with cultural savvy.

Goodreads 3.46

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In one line

Navigate Asian business travel with cultural savvy.

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It's clear you're someone who values cultural sensitivity and successful international relations. The Global Etiquette Guide to Asia would be your trusty compass in navigating the complex terrains of Asian business and social customs. This book isn't just information; it's insurance against the faux pas that could put a damper on your professional endeavors or travel experiences. It's tailored for both the savvy entrepreneur and the culturally curious traveler.

Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock | Pearson

Services Marketing : International Edition

In one line

Services Marketing: Strategize Your Competitive Edge

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In one line

Services Marketing: Strategize Your Competitive Edge

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This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.

Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

In one line

Managing Outside Pressure: Strategies for Prevention

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In one line

Managing Outside Pressure: Strategies for Prevention

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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