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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research? - Thryft
Sheldon Krimsky, Ralph Nader  | Rowman & Littlefield Publishers

Science in the Private Interest - Has the Lure of Profits Corrupted Biomedical Research?

$27.90 $10.90 61% off

Goodreads rating: 3.73

$27.90 $10.90 61% off

89% off est. retail
If you're someone who likes to delve deep into the ethical implications of modern advancements, "Science In The Private Interest" will not disappoint. This book offers a thought-provoking critique of how academia's traditional quest for knowledge can be compromised by the allure of financial gain. It's a compelling read for anyone interested in the delicate balance between scientific integrity and the lure of commercial success.
Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993) - Thryft
P.I.E. Books | Books Nippan

Brochure Design Forum: A Sourcebook Of International Corporate Graphic Design. 2 (1993)

$25.90

Goodreads rating: 3.0

$25.90

90% off est. retail
English, Japanese
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

$6.90 $3.90 43% off

Goodreads rating: 0.0

$6.90 $3.90 43% off

90% off est. retail
This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
Essentials of Business Communication - Thryft

Essentials of Business Communication

$13.90 $3.90 72% off

Goodreads rating: 3.53

$13.90 $3.90 72% off

89% off est. retail
This book is ideal for professionals who want to hone their communication skills. It provides a comprehensive guide to writing effective memos, letters, reports, and resumes. It also offers additional coverage of contemporary communication methods such as Internet and E-mail communication, diversity, and ethics. The book's unique feature is its three-in-one structure, which includes text, practical workbook, and self-teaching grammar/mechanics handbook. It is written by Mary Ellen Guffey, who is a dedicated professional and a leading expert in the field of business communication.
The Divine Comity - Student and Academic Affairs Collaboration
James D. Cook | National Association Of Student Personnel Administrators

The Divine Comity - Student and Academic Affairs Collaboration

$11.90

Goodreads rating: 2.0

$11.90

For anyone navigating the complexities of academic administration, 'The Divine Comity' could be a worthwhile read. Combining insights from seasoned professionals, it offers practical strategies for fostering collaboration between student services and academic affairs. This could be particularly illuminating if you're looking to enhance your institution's cohesion and effectiveness.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

$14.90 $6.90 54% off

Goodreads rating: 3.09

$14.90 $6.90 54% off

90% off est. retail
This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
Selling to the Top: David Peoples' Executive Selling Skills
David A. Peoples | Wiley

Selling to the Top: David Peoples' Executive Selling Skills

$18.90 $13.90 26% off

Goodreads rating: 3.39

$18.90 $13.90 26% off

You're looking to refine your sales approach, especially when aiming high. 'Selling to the Top' is like a GPS for navigating the complex hierarchy of executive decision-makers. David Peoples provides insights into the psyche of top-level buyers and equips you with the persuasive skills to close deals at the highest level. Your sales game could reach new heights with this read.
How to Win in Washington
ernest-wittenberg-elisabeth-wittenberg | Blackwell Publishers

How to Win in Washington

$11.90 $7.90 34% off

Goodreads rating: 3.0

$11.90 $7.90 34% off

89% off est. retail
Considering your interest in the mechanics of political advocacy, "How to Win in Washington" might just be the insight-filled guide you're looking for. It dives into the nitty-gritty of Congress and equips you with strategies for lobbying, using the media, and rallying grassroots support effectively. It's like having a seasoned political strategist whispering in your ear, offering you the keys to unlock the doors of power.
The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!
Kevin Hogan | John Wiley & Sons

The Science of Influence - How to Get Anyone to Say "Yes" in 8 Minutes or Less!

$8.90 $4.90 45% off

Goodreads rating: 3.67

$8.90 $4.90 45% off

89% off est. retail
Ever felt like you're not heard or can't persuade folks to come around to your way of thinking? "The Science of Influence" reveals the keys to changing that - fast. If you're in sales, leadership, or simply want to be more persuasive in your personal life, Kevin Hogan will hand you the tools to make every interaction count and sway the balance in your favor. His scientifically backed insights ensure you're not just trying it out - you're playing to win.
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

$7.90 $3.90 51% off

Goodreads rating: 3.38

$7.90 $3.90 51% off

This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
The Secret Language of Influence
Dan Seidman | Amacom

The Secret Language of Influence

$10.90

Goodreads rating: 3.95

$10.90

59% off est. retail
If you're in sales or simply want to improve your influence in conversations, "The Secret Language of Influence" might be just what you need. Dan Seidman offers a treasure trove of practical strategies to refine your communication skills. As Seidman reveals the nuanced techniques of wordplay and persuasion, you'll discover how to navigate sales interactions with ease and increase your impact, no matter the client type you encounter.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $4.90 55% off

Goodreads rating: 3.5

$10.90 $4.90 55% off

88% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Measuring and Managing Performance in Organizations
Robert D. Austin | Dorset House

Measuring and Managing Performance in Organizations

$11.90

Goodreads rating: 3.91

$11.90

80% off est. retail
This is a smart pick if you want management thinking that goes beyond neat metrics and spreadsheets. Austin gets at the tricky part most books skip: how people actually behave once they know they’re being measured. It feels grounded, practical, and refreshingly honest about failure, which makes it especially useful for anyone leading teams or designing performance systems.
Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service
Ron Kaufman | Kaufman Professional Services

Up! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

$9.90 $3.90 61% off

Goodreads rating: 4.12

$9.90 $3.90 61% off

90% off est. retail
This book is a must-read for anyone looking to excel in the world of customer service. Through a collection of true stories, Ron Kaufman explores the winners and losers in the quest for superior service, giving readers valuable insights and practical tips. Whether you want to benchmark the best service innovations or learn how to keep your customers happy and loyal, this book has it all. The most unique feature of this book is the "Infinite Absurdity Awards" in Chapter 13, which highlights the biggest mistakes in service and teaches readers what to avoid. Get ready to revolutionize your business with the power of superior service!
Conversations With the Greatest Networke
John Milton Fogg | The Greatest Networker Press

Conversations With the Greatest Networke

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're intrigued by the dynamics of network marketing, this could be the gem you've been searching for. John Milton Fogg delivers a series of earnest conversations, offering practical wisdom that transcends the usual 'how-to' of the industry. Whether you're a budding entrepreneur or a seasoned professional looking to reignite your passion, this book provides a fresh perspective on what it means to be successful in the network marketing world.
The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

$4.90 $3.90 20% off

Goodreads rating: 4.0

$4.90 $3.90 20% off

77% off est. retail
Recommendation: This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.
The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance
James A. Autry | Currency

The Servant Leader: How to Build a Creative Team, Develop Great Morale, and Improve Bottom-Line Performance

$11.90

Goodreads rating: 3.94

$11.90

55% off est. retail
If you're feeling like leadership could use a dose of humanity, "The Servant Leader" could be a breath of fresh air for you. James A. Autry's approach intertwines personal growth with professional success, offering a framework that promises a more fulfilling journey as a leader. The focus on nurturing and empowering others not only aims for better business outcomes but also a more satisfied team—and perhaps a more meaningful life for you as a leader.
No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich
Dan S. Kennedy, Nick Nanton  | Entrepreneur Press

No B.S. Marketing to the Affluent: The Ultimate, No Holds Barred, Take No Prisoners Guide to Getting Really Rich

$34.90 $27.90 20% off

Goodreads rating: 4.11

$34.90 $27.90 20% off

As an entrepreneur or a small business owner, you know that navigating the affluent market can be tricky. Dan S. Kennedy's direct approach in "No B.S. Marketing to the Affluent" cuts through the usual jargon, offering you actionable strategies to target the wealthier clientele effectively. If you're looking for ways to upscale your business and attract customers for whom price isn't the main concern, this book is tailored to your ambitions. Plus, the focus on leveraging referrals and direct mailing will transform your approach to high-net-worth marketing.
Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing
Tom Eslinger | Wiley

Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing

$14.90 $8.90 40% off

Goodreads rating: 3.52

$14.90 $8.90 40% off

If the digital future excites you, "Mobile Magic" by Tom Eslinger might just become your handbook. Eslinger brings decades of experience at Saatchi & Saatchi to the table, offering a treasure trove of insights that could transform how you approach mobile marketing. This isn't just theory—it's a practical guide that bridges the gap between traditional marketing and the mobile world that's quickly becoming the new normal. Whether you're a marketer looking to update your skills or a business owner seeking to stay ahead of the curve, this book could be the catalyst you need for change.
Social Networking for Rookies
Tina Bettison | Marshall Cavendish Intl

Social Networking for Rookies

$19.90

Goodreads rating: 3.0

$19.90

If you're feeling a bit lost in the ever-expanding world of social media, "Social Networking for Rookies" is your friendly compass. It's tailored to ease beginners into the digital social sphere without the technical jargon that might be overwhelming. Think of it as your personal guide to connecting online, perfect for anyone eager to join the conversation but unsure where to start.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

$16.90 $15.90 6% off

Goodreads rating: 3.74

$16.90 $15.90 6% off

90% off est. retail
This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

$6.90 $3.90 43% off

Goodreads rating: 3.74

$6.90 $3.90 43% off

72% off est. retail
Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
The #1 Sales Teams: Superior Techniques for Maximum Performance - Thryft
Stephan Schiffman | Adams Media

The #1 Sales Teams: Superior Techniques for Maximum Performance

$8.90 $3.90 56% off

Goodreads rating: 4.0

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for sales team managers who are looking to unlock the full potential of their team. Packed with proven strategies and techniques, it offers practical advice on coaching, managing, and driving sales performance. From creating effective coaching plans to achieving tangible results in the field, this book will empower managers to optimize their team's performance and reach new heights of success. Get ready to unleash the true potential of your sales team!
Naked People Won't Help You
Steve Ozer | Possibility Press

Naked People Won't Help You

$4.90 $3.90 20% off

Goodreads rating: 3.67

$4.90 $3.90 20% off

85% off est. retail
If the thought of public speaking sends shivers down your spine, Steve Ozer's "Naked People Won't Help You" could be your lifeline. Wrapped in a humorous tone, Steve shares his step-by-step process which is both reassuring and actionable, making the elusive art of confident speaking accessible. Ozer's personal triumph over his own fears adds authenticity to his advice, ensuring you feel understood and supported through your journey to speaking success.
Effective Media Relations: How to Get Results
Alison Theaker & David Wragg Michael Bland | Viva Books Private Limited

Effective Media Relations: How to Get Results

$8.90 $5.90 34% off

Goodreads rating: 0.0

$8.90 $5.90 34% off

If you're navigating the media landscape for your brand or business, this book provides a succinct, practical guide to making a splash. Bland's insights could be the compass you need to guide your public relations efforts effectively and create impact through your media interactions. It's a valuable read especially if you're aiming to attain meaningful results in how your venture is perceived publicly.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
The New PR : An Insider's Guide to Changing the Face of Public Relations - Thryft

The New PR : An Insider's Guide to Changing the Face of Public Relations

$8.90 $3.90 56% off

Goodreads rating: 3.17

$8.90 $3.90 56% off

87% off est. retail
This book is a must-read for anyone looking to update their public relations strategies and stay relevant in today's fast-changing landscape. Phil Hall provides insights into the latest trends and best practices, including virtual and experiential marketing, that will help readers stay ahead of the curve. Users will appreciate the practical advice and real-world examples that are sure to enhance their understanding and implementation of effective PR strategies.
Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing
Jane Cunningham | Marshall Cavendish International (asia) Pte L

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

$10.90 $6.90 37% off

Goodreads rating: 3.42

$10.90 $6.90 37% off

67% off est. retail
If you're fascinated by the nuances of consumer psychology and the role gender plays in market dynamics, "Inside Her Pretty Little Head" could offer you fresh insights. It challenges common perceptions and provides a thought-provoking theory on female motivation that can reshape your marketing strategies. Whether you're a seasoned marketer or just curious about behavioral differences, this book might just turn your approach on its head – for the better.
The Easy Step-by-Step Guide to Fewer, Shorter, Better Meetings: How to Make Meetings More Effective
Just Arrived

The Easy Step-by-Step Guide to Fewer, Shorter, Better Meetings: How to Make Meetings More Effective

$11.90

$11.90

If you’re tired of meetings that drift, drag, or solve nothing, this book feels immediately useful. It breaks down the basics in a simple, no-nonsense way, from setting agendas to handling conflict and getting people to actually participate. It’s the kind of concise workplace guide readers often appreciate for being clear, direct, and easy to apply right away.
Up Your Service - Thryft
Ron Kaufman | Ron Kaufman Pte Ltd

Up Your Service!

$5.90 $3.90 34% off

Goodreads rating: 4.17

$5.90 $3.90 34% off

84% off est. retail
If you're running a business or managing a team, "Up Your Service" could give you a new perspective on customer satisfaction. It's not just another manual; it digs into the philosophy of service that could shape your company culture. Full of actionable tips, it's like having a coach guiding you to create experiences that turn customers into advocates. It's inspiring, practical, and may just be the blueprint to differentiate your service from the rest.
Building Knowledge Management Environments for Electronic Government - Thryft

Building Knowledge Management Environments for Electronic Government

$13.90 $12.90 7% off

$13.90 $12.90 7% off

89% off est. retail
If you've ever been intrigued by the intersection of technology, governance, and information sharing, this book is for you. It offers a comprehensive guide for transforming government efficiency through the internet and knowledge management. The real-world case studies and clear insights on success factors provided within these pages could be illuminating for professionals seeking to apply such practices in their own governmental agencies or tech-driven organizations.
Public Relations Theory and Practice
Jane Johnston | Allen & Unwin

Public Relations Theory and Practice

$14.90 $8.90 40% off

Goodreads rating: 3.42

$14.90 $8.90 40% off

If you're looking to understand the evolving dynamics of public relations, this book by Jane Johnston might just be your go-to resource. It's a thoroughly updated edition that encapsulates contemporary industry practices in an accessible manner. Perfect for both students and professionals, it's bound to provide you with a solid foundation in public relations theory and its practical applications.
The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know
Jocelyn Greenky Herz, Marcelle Langan DiFalco  | Touchstone

The Big Sister's Guide to the World of Work: The Inside Rules Every Working Girl Must Know

$12.90 $8.90 31% off

Goodreads rating: 4.13

$12.90 $8.90 31% off

71% off est. retail
If you're stepping into the professional world or are looking to navigate your current career with a sharper edge, "The Big Sister's Guide to the World of Work" could be your playbook. The authors, Marcelle DiFalco and Jocelyn Greenky Herz, offer a blend of mentorship, real-world scenarios, and wisdom that feels like getting advice from a wise, experienced sister. It's great for grounding yourself in office culture and politics, giving you that behind-the-scenes whisper before you make your next move.
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
Just Arrived

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

$10.90

$10.90

56% off est. retail
This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

$12.90

Goodreads rating: 4.08

$12.90

90% off est. retail
If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith | Business Plus

Selling the Invisible: A Field Guide to Modern Marketing

$9.90

Goodreads rating: 3.94

$9.90

Selling the Invisible is an essential read for anyone looking to market a service-based business. The book's unique and distinctive feature is its collection of quick and practical strategies that can be easily implemented by businesses of any size. The author's focus on the critical role of emotion and vividness in marketing is particularly noteworthy. Readers have praised the book for its fresh perspective and actionable tips, making it a must-read for any service-oriented business looking to stand out in a crowded market.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

$6.90

Goodreads rating: 4.0

$6.90

89% off est. retail
Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Essential Interviewing : A Programmed Approach to Effective Communication, International Edition - Thryft
D.R. Evans | Thomson Brooks/cole

Essential Interviewing : A Programmed Approach to Effective Communication, International Edition

$26.90 $9.90 63% off

Goodreads rating: 4.67

$26.90 $9.90 63% off

90% off est. retail
Essential Interviewing is a great read for individuals who want to master the art of interviewing. The book provides clear and specific instructions on interview skills, making it a great resource for professionals in various settings such as social work, counseling, nursing, personnel work, and human services. The book follows a programmed-learning model that has successfully trained members of helping professions for 30 years, making it a well-rounded guide for all professionals.
Asian Business Customs & Manners
Megan McGinnis, Mary Murray Bosrock  | Meadowbrook

Asian Business Customs & Manners

$17.90 $10.90 39% off

Goodreads rating: 3.9

$17.90 $10.90 39% off

If you're planning to engage with Asian markets or build relationships with Asian partners, this book can serve as your cultural compass. It's not just about avoiding faux pas; it's about understanding the subtleties that facilitate trust and respect in a business context, from Japan to Indonesia. Think of it as an investment in cross-cultural fluency that could pay dividends in successful partnerships.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

$10.90

Goodreads rating: 3.5

$10.90

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
Energize Your Meetings With Laughter
Sheila Feigelson | Association For Supervision & Curriculum Development

Energize Your Meetings With Laughter

$10.90 $6.90 37% off

Goodreads rating: 3.67

$10.90 $6.90 37% off

If endless meetings have you yawning, Sheila Feigelson's "Energize Your Meetings With Laughter" might just be the wake-up call your boardroom needs. Feigelson offers creative strategies to inject humor into the dullest of gatherings, making them more enjoyable and, surprisingly, more productive. It's ideal for anyone looking to turn dreary conference room encounters into collaborative and lively sessions.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

$8.90 $4.90 45% off

Goodreads rating: 3.5

$8.90 $4.90 45% off

89% off est. retail
This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Writing and Speaking at Work (2nd Edition) - Thryft
Edward P. Bailey | Prentice Hall

Writing and Speaking at Work (2nd Edition)

$18.90 $7.90 58% off

Goodreads rating: 3.75

$18.90 $7.90 58% off

89% off est. retail
Concise but thorough, this popular business communication text is packed with practical advice to help students improve their writing and speaking skills.   Shorter than most other business communications texts, Writing & Speaking at Work, 4e draws from the author’s years of experience as a college instructor and consultant in business and government. It delivers practical insight and instruction that will equip students with the tools to be effective communicators no matter where their careers may take them. Instead of detailing the various communications theories, it focuses on the two critical communication needs of business people: writing and speaking.
Project Management: The Managerial Process (Int'l Ed) - Thryft
Erik W. Larson | Mcgraw Hill Higher Education

Project Management: The Managerial Process (Int'l Ed)

$9.90

Goodreads rating: 3.71

$9.90

90% off est. retail
This book dives deep into both the systematic and people-centric aspects of project management. It's a comprehensive guide, not just about the tools and techniques that make projects succeed but also about the organizational culture and team dynamics that can make or break them. If you're looking to understand project management inside out, and want insights that apply to various industries, this book's balanced perspective could be just what you need to elevate your management skills.
Get More Referrals Now!
Bill Cates | Mcgraw Hill

Get More Referrals Now!

$12.90 $10.90 16% off

Goodreads rating: 3.85

$12.90 $10.90 16% off

If cold calls and unanswered emails are wearing you down, "Get More Referrals Now!" might just be the game-changer you need. Bill Cates offers a clear, actionable approach to building strong referral networks that make selling less about chasing and more about connecting. Imagine shifting your strategy from tedious outreach to cultivating relationships that naturally generate quality leads. Whether you're a seasoned sales veteran or new to the game, this could be the key to unlocking a more effective and enjoyable way to do business.
Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations
Max Atkinson | Oxford University Press

Lend Me Your Ears: All You Need to Know About Making Speeches and Presentations

$27.90 $18.90 32% off

Goodreads rating: 4.04

$27.90 $18.90 32% off

If standing in front of an audience sends waves of anxiety through you, John Maxwell Atkinson's "Lend Me Your Ears" could be your anchor. Atkinson's wisdom is distilled from years as a speech coach, promising to transform public speaking from a sweat-inducing ordeal to an opportunity to captivate and inspire your listeners. Get ready to leave behind those shaky hands and embrace your newfound eloquence.
Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations
Bobby Gombert, David Hutchens  | Pegasus Communications

Shadows of the Neanderthal: Illuminating the Beliefs That Limit Our Organizations

$10.90 $9.10 17% off

Goodreads rating: 3.99

$10.90 $9.10 17% off

"Shadows of the Neanderthal" might resonate with you if you're looking for a light-hearted yet insightful dive into organizational behavior and personal growth. Boogie's journey, wrapped in humor and metaphor, could be a relatable and engaging way to reflect on the unseen beliefs that hinder collaboration and innovation in your work environment.
How to Click With Everyone Every Time
David Rich | Mcgraw Hill

How to Click With Everyone Every Time

$16.90 $9.90 41% off

Goodreads rating: 3.23

$16.90 $9.90 41% off

69% off est. retail
If you've ever felt like you're missing a secret ingredient in connecting with people, "How to Click With Everyone Every Time" might just be the revelation you need. Dave Rich's approach isn't just about making a good first impression; it's about forging deep connections quickly, whether that's in a boardroom or at a coffee shop. Rich's practical techniques could help you become more influential and relatable in every aspect of life.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

$8.90 $3.90 56% off

Goodreads rating: 3.6

$8.90 $3.90 56% off

90% off est. retail
If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Roger Horberry | Pearson Business

Brilliant Copywriting: How to Craft the Most Interesting and Effective Copy Imaginable

$8.90 $5.90 34% off

Goodreads rating: 3.8

$8.90 $5.90 34% off

If you're looking to elevate your writing to capture your audience's attention effectively, "Brilliant Copywriting" might just become your go-to guide. Roger Horberry shares his professional insights with a coach-like approach, demystifying the art of persuasive copywriting in a way that is accessible for beginners and enriching for more experienced writers. It's like having a mentor in your pocket, helping you craft compelling narratives that stand out.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.