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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Thai Capital - After the 1997 Crisis
Pasuk Phongpaichit, Chris Baker | Silkworm Books; Iseas

Thai Capital - After the 1997 Crisis

In one line

Insightful analysis of Thailand's post-crisis economy.

Goodreads 4.17

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In one line

Insightful analysis of Thailand's post-crisis economy.

You might enjoy this if…

If you're intrigued by economic transformations or have a specific interest in Southeast Asia, "Thai Capital - After The 1997 Crisis" offers a thoughtful exploration of Thailand's recovery and restructuring efforts following a tumultuous financial period. Diving into this book, you'll gain a deep understanding of the economic, social, and political facets that shaped modern Thailand.

The Super Chiefs: Today's Most Successful Chief Executives and Their Winning Strategies for the 1990s
Robert Heller | Plume

The Super Chiefs: Today's Most Successful Chief Executives and Their Winning Strategies for the 1990s

In one line

Insightful management strategies from '90s top CEOs.

Goodreads 0.0

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In one line

Insightful management strategies from '90s top CEOs.

You might enjoy this if…

If you're intrigued by leadership and the innovative strategies that have steered companies to success, "The Super Chiefs" might just be the read for you. You'll get to explore the tactics of CEOs who transformed businesses during the dynamic 1990s. It's a look into the past that could give you timeless wisdom for the future, especially if business management or corporate history piques your interest.

Beyond Maximarketing : The New Power of Caring and Daring - Thryft
Stan Rapp, Thomas L. Collins | Mcgraw-hill

Beyond Maximarketing : The New Power of Caring and Daring

In one line

Passionate commitment to customer relationships

Goodreads 4.33

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Goodreads rating: 4.33

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83% off est. retail
In one line

Passionate commitment to customer relationships

You might enjoy this if…

This book can be a good read for anyone interested in the future of successful companies. It offers a new management philosophy called "a passion for caring and daring" which emphasizes building a strong relationship with customers. The book describes how successful companies can differentiate themselves by having a passionate commitment towards their customers. If you want to learn about the importance of building customer loyalty and how companies can achieve it, this book is a must-read.

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

In one line

Persuasion through neuroscience, not tired sales tricks

Condition: Good

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64% off est. retail
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Persuasion through neuroscience, not tired sales tricks

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This is a smart pick if you like practical psychology that immediately feels useful in real life. It takes persuasion beyond generic advice and makes it feel more human, showing how people actually decide rather than how we assume they do. Readers who enjoy business books with clear takeaways will likely appreciate how easily its ideas can carry from work conversations into everyday relationships.

The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers
Frank Ostroff | Oxford University Press

The Horizontal Organization - What the Organization of the Future Looks Like and How It Delivers Value to Customers

In one line

Rethinking business structure for future adaptability.

Goodreads 3.31

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Goodreads rating: 3.31

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In one line

Rethinking business structure for future adaptability.

You might enjoy this if…

If you're feeling boxed in by the traditional corporate ladder and curious about more dynamic ways of running a business, "The Horizontal Organization" could offer you a fresh perspective. Ostroff's ideas can be particularly eye-opening if you're in a leadership position looking to drive innovation and better serve customers in a rapidly changing business environment.

Non-Manipulative Selling - Thryft
Anthony J. Alessandra | Prentice Hall Press

Non-Manipulative Selling

In one line

Selling with honesty and integrity.

Goodreads 3.74

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Goodreads rating: 3.74

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In one line

Selling with honesty and integrity.

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Non-Manipulative Selling provides practical techniques for achieving sales success with an emphasis on building long-term relationships with customers. It emphasizes the importance of honesty and integrity in the sales process while still achieving sales goals. This book is great for anyone looking to improve their sales tactics while still maintaining ethical standards.

Multinational Business Finance - Thryft
Arthur I. Stonehill, David K. Eiteman, Michael H. Moffett | Addison-wesley

Multinational Business Finance

In one line

Global financial management for business managers.

Goodreads 3.51

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$17.90

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Goodreads rating: 3.51

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In one line

Global financial management for business managers.

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Multinational Business Finance is an essential textbook for business managers who aspire to establish their businesses globally. This book covers various aspects of global finance and provides insights on financial management from a multinational perspective. It also includes case-studies that offer relevant examples to help readers develop a better understanding of global financial management.

Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond | Pearson

Organizational Communication for Survival : Making Work, Work

In one line

Essential guide to effective organizational communication.

Goodreads 3.23

Condition: Well Read

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Goodreads rating: 3.23

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In one line

Essential guide to effective organizational communication.

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"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.

Investments
Zvi Bodie; Alex Kane; Alan J. Marcus, Alex Kane, Alan J. Marcus | Richard D Irwin

Investments

In one line

Secure your future with smart investments.

Goodreads 3.89

Condition: Well Read

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Goodreads rating: 3.89

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In one line

Secure your future with smart investments.

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"Investments" is a comprehensive guide to understanding investments. It covers all the major investment vehicles and helps readers identify their investment goals and tolerance for risk. The book emphasizes the importance of diversification and provides practical advice on building and managing an investment portfolio.

Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google - Thryft
Charlie Ayers | Dorling Kindersley

Eat Yourself Smart - Power Up Your Day With Recipes From The Chef Who Fed Google

In one line

Fuel your mind with food.

Goodreads 3.8

Condition: Very Good

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Goodreads rating: 3.8

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In one line

Fuel your mind with food.

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If you're a busy individual who wants to eat healthily and improve brain function, "Eat Yourself Smart" is the book for you. With tips on going organic and raw, and over 90 recipes from around the world, including quick "food-on-run" ideas, this book will help you power up your day with nutritious and delicious meals. You'll learn how the author, Charlie Ayers, fed Google's employees and how you can eat like them too.

The Contract Scorecard - Successful Outsourcing By Design - Thryft
Sara Cullen | Routledge

The Contract Scorecard - Successful Outsourcing By Design

In one line

Maximizing outsourcing success through Contract Scorecard.

Goodreads 3.33

Condition: Very Good

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Goodreads rating: 3.33

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Maximizing outsourcing success through Contract Scorecard.

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The Contract Scorecard offers a balanced approach to outsourcing, allowing organizations to set clear goals and measure success from a holistic perspective. This book provides practical insights and case studies to help readers apply the Contract Scorecard approach in their own outsourcing initiatives. Highly recommended for businesses seeking to optimize their outsourcing arrangements and achieve long-term success.

Winning
Jack Welch | Harpercollins

Winning

In one line

Essential guide for winning in the business world.

Goodreads 3.85

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Goodreads rating: 3.85

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In one line

Essential guide for winning in the business world.

You might enjoy this if…

If you are an ambitious individual looking to succeed in the competitive business world, "Winning" is a must-read. Jack Welch, the former CEO of General Electric, shares his invaluable insights on how to navigate the challenges of business. This book is packed with practical advice and strategies for success, making it an essential guide for anyone looking to thrive in their career.

Jack - Thryft
Jack Welch | Headline Book Publishing Ltd

Jack

In one line

Revolutionary leadership approach for aspiring corporate players

Goodreads 3.82

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Goodreads rating: 3.82

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In one line

Revolutionary leadership approach for aspiring corporate players

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Jack could be a good read for anyone aspiring to be a successful leader in the corporate world. The most unique and distinct feature of the book is its emphasis on a highly personal management style where each manager is appreciated individually, and the encouragement of candour. The book provides insight into Jack Welch's experiences as a CEO and how he revolutionized the culture of GE, making it a must-read for anyone interested in corporate leadership.

Understanding Social Media: How to Create a Plan for Your Business That Works
Damian Ryan | Kogan Page

Understanding Social Media: How to Create a Plan for Your Business That Works

In one line

Strategic guide for social media business growth.

Goodreads 4.14

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Goodreads rating: 4.14

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In one line

Strategic guide for social media business growth.

You might enjoy this if…

If you're looking to expand your brand or business on platforms where your customers spend their time, "Understanding Social Media" might just be the roadmap you need. Damian Ryan breaks down the complex world of social media into tangible strategies that you can start applying today. It's particularly useful if you're diving into the social terrain for the first time or aiming to refine your existing online presence.

Simplicity: The New Competitive Advantage in a World of More, Better, Faster - Thryft
William D. Jensen | Basic Books

Simplicity: The New Competitive Advantage in a World of More, Better, Faster

In one line

Mastering effectiveness in the cluttered information age.

Goodreads 3.47

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Goodreads rating: 3.47

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82% off est. retail
In one line

Mastering effectiveness in the cluttered information age.

You might enjoy this if…

If you feel overwhelmed by the deluge of data and decisions in your daily professional life, "Simplicity: The New Competitive Advantage in a World of More, Better, Faster" might just be the beacon of clarity you need. Bill Jensen cuts through the noise with practical tools and strategies, making this book invaluable for those looking to enhance their decision-making prowess and streamline their work processes for better productivity and job satisfaction. It's for anyone who believes that being clear-headed and efficient isn't just an advantage, but a necessity in today's fast-paced world.

Leadership: The Care and Growth Model - Thryft

Leadership: The Care and Growth Model

In one line

Empowerment-centered leadership for organizational success.

Condition: Very Good

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In one line

Empowerment-centered leadership for organizational success.

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This book offers a refreshing perspective on leadership, challenging the traditional top-down approach. It emphasizes the importance of empowering subordinates and fostering a commitment to excellence. Through the Care and Growth Leadership Model, the author provides practical insights and strategies for creating a work environment that encourages personal growth and mobilizes others. If you're looking to transform your leadership style and cultivate an engaged and high-performing team, this book is a must-read.

The Perfect Presentation - Thryft
Joan Minninger | Main Street Books

The Perfect Presentation

In one line

Expert guide to confident presentations.

Goodreads 4.0

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Goodreads rating: 4.0

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In one line

Expert guide to confident presentations.

You might enjoy this if…

This book is a must-read for anyone who wants to overcome their fear of public speaking and deliver confident presentations. It offers practical tips on improving memory, dealing with stage fright, and preparing a speech that captivates the audience. Joan Minninger's expertise in the subject shines through and makes this book an essential tool for anyone who wants to succeed in business.

Project 2002

Project 2002

In one line

Master Project 2002; optimize planning, analyzing, integration.

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In one line

Master Project 2002; optimize planning, analyzing, integration.

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If you're juggling tasks and deadlines, 'Project 2002' could be your lifesaver. John Carroll teaches you to utilize Project 2002 to its fullest potential, making project management a breeze. With its emphasis on new interactive features and seamless software integration, this guide will help professionals and students streamline their workflow efficiently.

Market-Based Management: United States Edition - Thryft
Roger J. Best | Pearson College Div

Market-Based Management: United States Edition

In one line

Strategic approach to performance-oriented marketing management.

Goodreads 3.71

Condition: Well Read

$19.90

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Goodreads rating: 3.71

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90% off est. retail
In one line

Strategic approach to performance-oriented marketing management.

You might enjoy this if…

If you're pursuing an MBA or you're a business professional looking to sharpen your marketing strategy, "Market-Based Management" is definitely your ally. Roger Best has crafted a resource that transcends mere theory, providing practical tools and metrics for measuring performance. This book will likely change the way you think about marketing's role in a business's success, offering clear, strategic insights tailored for real-world application.

The New Successful Large Account Management - How To Hold Onto Your Most Important Customers And Turn Them Into Long-Term Assets - Thryft

The New Successful Large Account Management - How To Hold Onto Your Most Important Customers And Turn Them Into Long-Term Assets

In one line

Unique Essential guide for managing key business accounts.

Condition: Very Good

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Condition: Very Good

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91% off est. retail
In one line

Unique Essential guide for managing key business accounts.

You might enjoy this if…

This book is a must-read for any business professional looking to effectively manage and grow their most important customer relationships. With practical lessons and a dynamic approach to account planning, it provides a clear and actionable strategy to protect and improve crucial accounts. It offers invaluable insights on building long-term client relationships, outshining competitors, and moving up the buy-sell hierarchy. Whether you're a salesperson or a business owner, this book will help you devise a strategic action plan and ensure the profitability and longevity of your key accounts.

Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Constantinos C. Markides | Jossey-bass

Fast Second - How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

In one line

Succeed without being the pioneer; master market timing.

Goodreads 3.64

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88% off est. retail
In one line

Succeed without being the pioneer; master market timing.

You might enjoy this if…

You might think innovation is the key to business success, but "Fast Second" reveals a different perspective that's equally compelling. This book explains how entering a market just in time and scaling it up can be a safer and more profitable strategy. It's perfect if you're interested in strategic planning or if you want to understand how companies like Amazon became titans not by inventing new markets, but by dominating them early on.

Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid
Mark Ingebretsen | Crown

Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

In one line

Business survival guide, exposing corporate demise secrets.

Goodreads 3.56

Condition: Well Read

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Goodreads rating: 3.56

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81% off est. retail
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Business survival guide, exposing corporate demise secrets.

You might enjoy this if…

It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.

100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy
Steve Chandler, Scott Richardson | Career Pr Inc

100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy

In one line

Leadership insights for fostering motivated, productive teams.

Goodreads 3.91

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Goodreads rating: 3.91

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83% off est. retail
In one line

Leadership insights for fostering motivated, productive teams.

You might enjoy this if…

If leadership is your game, "100 Ways To Motivate Others" should be on your shelf. The book is a pool of actionable strategies cherry-picked from the authors’ experience with workshops and coaching. It's pragmatic, avoiding the fluff that often pads out leadership texts. This book helps you slow down to make more impactful decisions and streamline work processes, a must-read for those looking to inspire their teams without resorting to pressure tactics.

Views From the Top
Jerome M. Rosow | Facts On File

Views From the Top

In one line

Strategic business insights from past industry leaders.

Goodreads 0.0

Condition: Well Read

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In one line

Strategic business insights from past industry leaders.

You might enjoy this if…

"Views from the Top" offers a retrospective look at the practices and philosophies of business leaders from a bygone era, providing a historical foundation for modern business strategies. If you're interested in how yesterday's executives shaped today's business landscape, this book is a treasure trove of wisdom that still resonates in the corporate world. It will give you a nuanced understanding of how foundational business concepts have evolved and might inspire you with timeless principles that apply even in today's dynamic business environment.

Directors' Duties During Insolvency

Directors' Duties During Insolvency

In one line

Navigating directorship amid company insolvency.

Condition: Well Read

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Navigating directorship amid company insolvency.

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If you're a business professional, particularly one in a leadership role grappling with the complexities of insolvency, "Directors' Duties During Insolvency" could be invaluable. It's not just about knowing your responsibilities; this book will help you understand the legal landscape, providing insights into how to prevent breaches that might harm creditors and stain your professional integrity. With recent developments discussed, it could be the up-to-date guide needed to navigate these treacherous waters.

The New Individualists: The Generation After "The Organization Man" - Thryft
Bruce Tucker, Paul Leinberger | Perennial

The New Individualists: The Generation After "The Organization Man"

In one line

Organization Men's Kids: Stout, Similar Individualists

Goodreads 3.4

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In one line

Organization Men's Kids: Stout, Similar Individualists

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This book provides a unique insight into the lives of children born to "organization men," showcasing their evolution from authentic selves to artificial persons. It offers a comparison of their life experiences with those of their parents while exploring occupational rivalry, socioeconomic trends, and the widespread urge to be creative. The book concludes that these children are stout individualists, each in exactly the same way, who express themselves either as humanists or egoists. Recommended for those interested in understanding the impact of organizational culture on individualism and compassion.

Financial Institutions Management: A Risk Management Approach
Marcia Millon Cornett, Anthony Saunders | Mcgraw-hill Higher Education

Financial Institutions Management: A Risk Management Approach

In one line

Navigating risk in modern financial landscapes.

Goodreads 3.66

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Goodreads rating: 3.66

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In one line

Navigating risk in modern financial landscapes.

You might enjoy this if…

If you're fascinated by the intricacies of financial institutions and eager to understand the intersection of risk management and modern banking, this comprehensive guide will be a compelling read. Anthony Saunders provides a deep dive into how different financial entities manage risk similarly, making complex concepts approachable. Whether you're a finance professional or a student of the discipline, this book's blend of theory and practical application is sure to enrich your understanding of the financial sector's evolving dynamics.

Visualize Complex Processes With Microsoft Visio
David Parker, Senaj Lelic | Packt Publishing

Visualize Complex Processes With Microsoft Visio

In one line

Master Visio for efficient business process diagrams.

Goodreads 0.0

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In one line

Master Visio for efficient business process diagrams.

You might enjoy this if…

If you've ever felt overwhelmed by the thought of mapping intricate business processes, this book is your ally. David J. Parker and Senaj Lelic have crafted a practical guide to harness Microsoft Visio for creating comprehensive, easily understandable flowcharts. Their expertise will help you visualize complex systems effectively, ensuring everyone on your team is on the same page and opening doors to process improvement. Plus, their attention to collaborative and secure flow management across Microsoft's suite is invaluable for integrated business solutions.

Success in Statistics - Thryft
Fred Caswell | Trafalgar Square

Success in Statistics

In one line

Master statistics with Success in Statistics

Goodreads 0.0

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In one line

Master statistics with Success in Statistics

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"Success in Statistics" is an excellent book for individuals seeking to master statistical concepts and techniques. With its comprehensive coverage of topics and clear explanations, readers can easily absorb the content and apply their newfound knowledge to real-life situations. Caswell’s writing style is engaging and easy to follow, making it an excellent resource for anyone looking to improve their statistical skills.

Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge - Thryft
Domenico Lepore, Oded Cohen | North River Press

Deming and Goldratt : The Theory of Constraints and the System of Profound Knowledge

In one line

Enhancing management with Deming-Goldratt integrated strategies

Goodreads 3.86

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Goodreads rating: 3.86

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87% off est. retail
In one line

Enhancing management with Deming-Goldratt integrated strategies

You might enjoy this if…

If you’re always on the lookout for ways to shake up the status quo of management in your organization, diving into this book may be your next best move. It intertwines two influential management philosophies into a 10-step process, aiming to equip you with tools for effective decision-making and continuous improvement. Ideal for the strategic thinker, it offers a path to refine your managerial abilities and foster a culture of progress within your team or company.

Strategy Safari: The Complete Guide Through the Wilds of Strategic Management
Bruce W. Ahlstrand, Henry; Ahlstrand Mintzberg, Joseph Lampel | Financial Times Prentice Hall

Strategy Safari: The Complete Guide Through the Wilds of Strategic Management

In one line

Navigate strategic management's complex, diverse landscape.

Goodreads 4.01

Condition: Well Read

Regular price $8.90 $4.90 45% off

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Goodreads rating: 4.01

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In one line

Navigate strategic management's complex, diverse landscape.

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If you're feeling swamped by the plethora of strategic management theories and models out there, "Strategy Safari" is like a compass in the chaos. Its comprehensive overview excels at demystifying complex concepts and serves as an indispensable guide for students or professionals looking to grasp the intricacies of strategy without getting lost in the academic jungle.

One Stop Marketing - Thryft
Jonathan Trivers | John Wiley & Sons

One Stop Marketing

In one line

Strategic marketing insights for small business sustainability.

Goodreads 3.0

Condition: Well Read

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88% off est. retail
In one line

Strategic marketing insights for small business sustainability.

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If you're a small business owner feeling lost in a sea of retail giants, "One Stop Marketing" could be your compass. Trivers zeroes in on the marketing know-how that can help your store stand out, delighting your core customers and pivoting as their habits evolve. The practical tips from real-world examples are like having a marketing mentor—informative and action-oriented.

Winning the Talent War
Kerry Larkan | Marshall Cavendish Corp/ccb

Winning the Talent War

In one line

Strategies for long-term talent retention success.

Goodreads 4.0

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Goodreads rating: 4.0

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61% off est. retail
In one line

Strategies for long-term talent retention success.

You might enjoy this if…

If you're in a leadership or HR role, grappling with the complexities of fostering a sustainable, dynamic workforce, "Winning the Talent War" could be a vital read. Kerry Larkan doesn't just pinpoint the myriad challenges in talent management but uses real-life success stories to demonstrate how the best businesses are securing their futures. The book could give you a fresh perspective on nurturing your company's human capital to create a competitive edge.

Technology Outsourcing					A Practitioner's Guide - Thryft
John Angel | September 11, 2003

Technology Outsourcing A Practitioner's Guide

In one line

Navigate tech outsourcing with expert guidance.

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In one line

Navigate tech outsourcing with expert guidance.

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If you're looking to delve into the intricacies of technology outsourcing, this book is a valuable resource. It’s like having a mentor guide you through the complexities of contracting in tech, offering a clear, step-by-step approach that's particularly useful for professionals who advise or negotiate in this field. Published in 2003, it provides foundational knowledge that remains relevant for understanding the basics in an ever-evolving industry.

Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

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Tech, companies, services converge for customer service insights.

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Tech, companies, services converge for customer service insights.

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If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.

Corporate Islam: Sharia and the Modern Workplace
Patricia Sloane-White | Cambridge University Press

Corporate Islam: Sharia and the Modern Workplace

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Insight into Sharia's influence on contemporary businesses.

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In one line

Insight into Sharia's influence on contemporary businesses.

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If you're intrigued by the intersection of religious principles and modern corporate practices, "Corporate Islam" could provide an eye-opening exploration for you. Patricia Sloane-White delves into the nuanced ways Sharia shapes the ethos of Islamic corporations, offering you a perspective that challenges common narratives about business and Islam. You'll come away with a deeper understanding of how faith and commerce coexist in today's world.

Dangerous Company: Management Consultants and the Businesses They Save and Ruin
James O'Shea, Charles Madigan | Penguin Books

Dangerous Company: Management Consultants and the Businesses They Save and Ruin

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Management consultancies' influence and impact dissected.

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In one line

Management consultancies' influence and impact dissected.

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If you're fascinated by the corporate world's inner workings, "Dangerous Company" will be an eye-opener. O'Shea and Madigan pull back the curtain on management consulting firms—that blend of enigma and influence—in a way that demystifies their role and examines their tangible impact on businesses and the economy. It's a compelling read if you're intrigued by the balancing act between the allure of expertise and the risks of outsourced decision-making.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands
Bernd H. Schmitt | Free Press

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands

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Transformative marketing: beyond features, evoke senses.

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In one line

Transformative marketing: beyond features, evoke senses.

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For anyone delving into the depths of modern marketing, this book by Bernd Schmitt is a noteworthy guide. It moves beyond traditional strategies to reveal how creating memorable experiences can forge stronger customer connections. By integrating psychology and sociology, Schmitt shows that the secret to brand longevity is appealing not just to the mind, but to all the senses, making his approach invaluable in our hyper-competitive, sensory-driven marketplace.

Fad Surfing in the Boardroom : Reclaiming the Courage to Manage in the Age of Instant Answers - Thryft

Fad Surfing in the Boardroom : Reclaiming the Courage to Manage in the Age of Instant Answers

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Boldly manage change with Fad Surfing

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In one line

Boldly manage change with Fad Surfing

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Fad Surfing in the Boardroom is an inspiring read for those who want to learn how to effectively keep up with constantly changing trends in business. The book highlights the importance of embracing change and utilizing new ideas and approaches, while cautioning against relying solely on quick fixes and instant answers. Shapiro offers practical advice and compelling examples to help readers stay ahead of the curve and navigate the world of modern management with confidence.

The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

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Revolutionize your business with SOA and Web 2.0.

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In one line

Revolutionize your business with SOA and Web 2.0.

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0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.

The Diary: 100 Days and Lessons in Corporate Communication and PR Management - Thryft
Simon Maier | Marshall Cavendish International (asia) Pte L

The Diary: 100 Days and Lessons in Corporate Communication and PR Management

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Insightful journey through corporate communication strategies.

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Insightful journey through corporate communication strategies.

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This book serves as a fantastic resource for anyone in the corporate communication or public relations field. Reading it feels like having a mentor guide you through various scenarios, offering real-world lessons and practical advice. It's especially useful in today's fast-paced business environment, where clear and effective communication is more important than ever.

It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers - Thryft
Frank McNair | Amacom Books

It's Ok to Ask 'Em to Work: And Other Essential Maxims for Smart Managers

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Practical maxims for effective people management.

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Practical maxims for effective people management.

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If you're navigating the managerial maze, this book could be your compass. Frank McNair distills the essence of leadership into bite-sized, actionable wisdom. With these sharp and witty maxims, you'll find yourself armed with a toolkit of ideas that can make your team thrive and your managerial experience much more rewarding. It's a no-frills guide to smarter management that you can dip into over and over.

Being Direct: Making Advertising Pay - Thryft
Lester Wunderman | Random House

Being Direct: Making Advertising Pay

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Revolutionize your marketing strategies with direct advertising.

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Revolutionize your marketing strategies with direct advertising.

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This book is a must-read for marketers and business owners who want to take their advertising campaigns to the next level. Lester Wunderman, a pioneer in direct marketing, shares his personal journey and insights, giving readers a behind-the-scenes look at his revolutionary advertising programs. With his easy-going and persuasive writing style, Wunderman offers valuable tips and strategies that can help readers achieve success in their own advertising endeavors. Get ready to transform your marketing strategies and make advertising pay with this informative and entertaining book.

The Heart Of A Leader - Thryft
Eagle Books | Eagle Books

The Heart Of A Leader

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Farrar's Company Law
John H. Farrar | Butterworths

Farrar's Company Law

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Comprehensive guide to corporate legal frameworks.

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In one line

Comprehensive guide to corporate legal frameworks.

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If you're delving into the intricacies of company law, Farrar's Company Law is a treasure trove of information. This text stands out for its depth and clarity, dissecting complex legal concepts to make them accessible. It's a foundational piece for any law student or professional needing a solid grounding in corporate law principles from a trusted source.

The Ultimate Guide to Getting The Career You Want : - Thryft
Karen O. Dowd | Mcgraw-hill

The Ultimate Guide to Getting The Career You Want :

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Unique Career clarity and fulfillment made achievable.

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Unique Career clarity and fulfillment made achievable.

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This book is a must-read for anyone feeling stuck or uncertain about their career path. With practical tools and strategies, the authors provide a clear framework to help you gain clarity and create a meaningful career. The unique appeal of this book lies in its ability to empower you to take charge of your career journey and find fulfillment in your work.

The Little Book of Big Decisions
Peter Barge | Wiley

The Little Book of Big Decisions

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Concise guide to master decision-making.

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In one line

Concise guide to master decision-making.

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Ever find yourself stuck at life's crossroads, wrestling with choices both trivial and momentous? "The Little Book of Big Decisions" could be your newfound compass. Peter Barge packs profound wisdom into a digestible guide that aims to empower you with confidence and clarity. Whether you're climbing the corporate ladder or navigating personal life choices, this little book could be the nudge you need to choose boldly and wisely.

Breaking Free Of Bonkers - How To Lead In Today S Crazy World Of Organizations - Thryft
George Binney, Philip Glanfield, Gerhard Wilke | Nicholas Brealey International

Breaking Free Of Bonkers - How To Lead In Today S Crazy World Of Organizations

In one line

Navigating Madness - Leading in Today's Chaotic Organizations

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In one line

Navigating Madness - Leading in Today's Chaotic Organizations

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1. This book is a wake-up call for anyone feeling overwhelmed by the absurdity of the modern workplace. With engaging anecdotes and practical guidance, the authors provide a roadmap for leading effectively in chaotic organizations. By emphasizing meaningful connections and focusing on what truly matters, this book inspires readers to break free from the madness and make real progress. 2. If you've ever felt like your organization was a circus, this book is for you. The authors, experienced consultants from Ashridge Business School, provide a refreshing perspective on how to navigate the bonkers world of work. Through relatable examples and actionable advice, they show that, against all odds, it is possible to lead effectively and make a difference. Don't let the chaos hold you back - unleash your potential with Breaking Free of Bonkers.

Directors' Duties and Liabilities
Tang See Chim, Catherine Tay Swee Kian

Directors' Duties and Liabilities

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Essential guide to corporate governance norms.

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In one line

Essential guide to corporate governance norms.

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If you're delving into the intricacies of corporate law or leadership, "Directors Duties and Liabilities" could be an invaluable resource. Catherine Tay Swee Kian offers insightful analysis that's particularly useful for directors, legal consultants, or anyone interested in the legal obligations of corporate roles. It's a concise guide that sheds light on complex governance issues, an especially handy reference given today's focus on corporate accountability.

The Portable MBA in Finance and Accounting - Thryft
John Leslie Livingstone | John Wiley & Sons Inc

The Portable MBA in Finance and Accounting

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Master finance and accounting with expert essays.

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In one line

Master finance and accounting with expert essays.

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"The Portable MBA in Finance and Accounting" is a comprehensive guide to developing financial skills, written by experts in the field. It provides practical strategies for managing company finances while maintaining full control. The book is a must-read for anyone who wants to deepen their understanding of finance and accounting in the business world. Readers will benefit from the authors' extensive knowledge and experience in the subject.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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