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Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Heating and Cooling of Buildings: Design for Efficiency - Thryft
Ari Rabl, Peter Curtiss, Jan F. Kreider | Mcgraw-hill

Heating and Cooling of Buildings: Design for Efficiency

In one line

Efficient design for heating and cooling in buildings.

Goodreads 5.0

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Goodreads rating: 5.0

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90% off est. retail
In one line

Efficient design for heating and cooling in buildings.

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This book is a must-read for architects, engineers, and builders who want to design energy-efficient buildings. It covers the latest technologies and procedures for heating and cooling buildings, including new load calculation methods and optimization techniques. The book also includes a searchable database of tables and charts in the accompanying CD-ROM. Reviewed as a valuable resource for students and professionals alike.

Project 2002

Project 2002

In one line

Master Project 2002; optimize planning, analyzing, integration.

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In one line

Master Project 2002; optimize planning, analyzing, integration.

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If you're juggling tasks and deadlines, 'Project 2002' could be your lifesaver. John Carroll teaches you to utilize Project 2002 to its fullest potential, making project management a breeze. With its emphasis on new interactive features and seamless software integration, this guide will help professionals and students streamline their workflow efficiently.

Practical Data Mining
Jr. Monte F. Hancock | Auerbach Publications

Practical Data Mining

In one line

Navigate data mining with a six-step spiral process.

Goodreads 3.67

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In one line

Navigate data mining with a six-step spiral process.

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If you're looking to dive into data mining without getting swamped in technical jargon, "Practical Data Mining" is your ally. It's like having an expert by your side, transforming the complex into a structured, understandable process. With case studies and checklists, this book provides a hands-on guide to execute data mining projects, making it invaluable for IT consultants, data analysts, and tech-savvy business professionals eager to make data-driven decisions.

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed
Julie Bick | Atria

All I Really Need to Know in Business I Learned at Microsoft: Insider Strategies to Help You Succeed

In one line

Microsoft insider reveals keys to business success.

Goodreads 3.73

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Goodreads rating: 3.73

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In one line

Microsoft insider reveals keys to business success.

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This book is like having a mentor in your hand. Julie Bick offers a treasure trove of insights from her experiences at Microsoft that could help you navigate the corporate ladder with ease. Think of it as a condensed MBA with relatable, real-world applications that could transform how you approach your career and business strategies.

Digital Strategies for Powerful Corporate Communications - Thryft
Paul A. Argenti, Courtney M. Barnes, Courtney Barnes | Mcgraw Hill

Digital Strategies for Powerful Corporate Communications

In one line

Digital Strategies for Global Corporate Communications: Master modern communication techniques.

Goodreads 3.54

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Goodreads rating: 3.54

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In one line

Digital Strategies for Global Corporate Communications: Master modern communication techniques.

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This book is an essential guide for businesses seeking to modernize their communication strategies and harness the power of the digital world to engage with stakeholders. Using case studies from major corporations, the authors provide a practical framework for building transparent, authentic engagement with employees, customers, and investors. The book outlines the steps to build a culture of engagement and transparency, manage internal communications, recruit and retain top talent, and develop effective messages that resonate with customers and investors. If you're looking to stay ahead of the curve in the digital age, this is a must-read.

Gear Up: Test Your Business Model Potential and Plan Your Path to Success - Thryft
Lena Ramfelt, Jonas Kjellberg, Tom Kosnik | Capstone

Gear Up: Test Your Business Model Potential and Plan Your Path to Success

In one line

Transform your business idea into a high potential venture.

Goodreads 3.75

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Goodreads rating: 3.75

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90% off est. retail
In one line

Transform your business idea into a high potential venture.

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Hey there! If you're looking to turn your business idea into a high potential venture, Gear Up is the book for you. Developed at Harvard Business School and Stanford University, this practical workbook offers a step-by-step guide to test your business idea, assess its potential, and create a winning strategy. With a solid business framework based on entrepreneurs' real-life experience, Gear Up provides tried and tested recommendations for success. Don't miss out on this engaging and visually appealing book that will help you build a solid foundation for your business opportunity!

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Frederick Newell | Mcgraw-hill

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

In one line

Transforming online retail with authentic customer engagement.

Goodreads 3.09

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Goodreads rating: 3.09

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In one line

Transforming online retail with authentic customer engagement.

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If you're in the e-commerce space, "Loyalty.com" could be particularly valuable for you. Frederick Newell digs into the crux of evolving customer relationships in the face of digital expansion. It's a book that can provide insight on personalizing customer interactions and transitioning from mere data points to genuine connections, an asset if you're looking to enhance customer loyalty in the online retail world.

Teach Yourself Visually Complete WordPress
Janet Majure | Visual

Teach Yourself Visually Complete WordPress

In one line

Visual guide to mastering WordPress features.

Goodreads 4.14

Condition: Very Good

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Goodreads rating: 4.14

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In one line

Visual guide to mastering WordPress features.

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If you're keen on elevating your WordPress blog or site, this book could be your visual ally. It breaks down intricate features into digestible, step-by-step instructions with screenshots that make following along a breeze. Whether you're looking to optimize with SEO, link to various social platforms, or monetize with Google AdSense, this guide turns complexity into clarity, ensuring your WordPress journey is both productive and enjoyable.

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works - Thryft
Pam Didner | Mcgraw Hill

Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

In one line

Master global content marketing strategy and execution.

Goodreads 3.65

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Goodreads rating: 3.65

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88% off est. retail
In one line

Master global content marketing strategy and execution.

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If you're navigating the complexities of marketing across multiple countries, "Global Content Marketing" is your compass. Pam Didner breaks down the daunting task of engaging an international audience into manageable steps. By adopting her 4P's framework, you can craft a content strategy that transcends borders. This book could be a game-changer for your business, giving you the tools to expand your reach and influence on a global scale.

iPhone Game Development
Jamey McElveen, Chris Craft | Wiley

iPhone Game Development

In one line

Master iPhone game creation and App Store success.

Goodreads 2.0

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In one line

Master iPhone game creation and App Store success.

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Dive into the world of iPhone Game Development with this comprehensive guide that walks you through the technical and business aspects of the gaming industry. Perfect for aspiring developers, it demystifies the process of creating and marketing a game for Apple’s influential platform. With real-world examples, step-by-step instructions, and ready-to-use code, it's a resource that could save you weeks of development time and put you on the fast track to App Store success.

Inside Out: Microsoft-In Our Own Words - Thryft
Microsoft Corporation | Warner Business Books

Inside Out: Microsoft-In Our Own Words

In one line

Microsoft's story, insiders' perspectives, and vibrant visuals.

Goodreads 3.71

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89% off est. retail
In one line

Microsoft's story, insiders' perspectives, and vibrant visuals.

You might enjoy this if…

If you're fascinated by tech giants and pioneering minds like those of Bill Gates and Steve Ballmer, "Inside Out: Microsoft-In Our Own Words" could offer you an authentic peek behind Microsoft's curtain. Imagine walking through a gallery of stories and snapshots that encapsulate its cultural and managerial ethos, all while exploring the battles and alliances that have shaped the tech world. This book promises such a tour for anyone intrigued by industry-shaping corporate sagas.

Consumer Behavior : Global Edition - Thryft

Consumer Behavior : Global Edition

In one line

Understand consumer behavior for successful marketing.

Goodreads 4.0

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Goodreads rating: 4.0

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In one line

Understand consumer behavior for successful marketing.

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This book is a must-read for marketing professionals and students who wish to understand the significance of consumer behavior in developing effective marketing strategies. With a focus on the impact of new media on consumer behavior, the 10th edition of Consumer Behavior by Leon Schiffman is a comprehensive guide that explores the various ways in which the study of consumer behavior helps in developing, planning, and implementing marketing strategies. The book covers a wide range of topics including consumer motivation, attitudes, decision making, and post-purchase behavior. Overall, this book provides an in-depth understanding of how consumer behavior affects marketing decisions and how marketers can utilize this knowledge to their advantage.

Supporting Service Level Agreements On IP Networks - Thryft
Dinesh C. Verma | New Riders Pub

Supporting Service Level Agreements On IP Networks

In one line

Effective IP Network Service-Level Agreement Deployment

Goodreads 0.0

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In one line

Effective IP Network Service-Level Agreement Deployment

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This book is great for network engineers and architects looking to build a robust network capable of supporting virtual private networks and multicast traffic. With the help of off-the-shelf components, you'll learn to create SLA solutions, and verify their performance to support IPv6 networks. The author, Dinesh Verma, provides in-depth explanations to help you deploy effective SLAs.

Direct Marketing: Strategy, Planning, Execution
Edward L. Nash | Mcgraw Hill

Direct Marketing: Strategy, Planning, Execution

In one line

Mastering Direct Marketing in the Digital Age.

Goodreads 3.48

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$11.90

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Goodreads rating: 3.48

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In one line

Mastering Direct Marketing in the Digital Age.

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If you're delving into direct marketing strategies, Nash's book could be an invaluable tool. It's been updated to embrace the digital frontier, integrating online marketing while also retaining rich insights about telemarketing and traditional media. Turn the pages and you might just find your marketing efforts shifting into a higher, more effective gear.

Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy - Thryft
Patrick A. McNutt | Mcgraw-hill Education (asia)

Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy

In one line

Game theory meets business strategy in GEMS framework.

Goodreads 4.33

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Goodreads rating: 4.33

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In one line

Game theory meets business strategy in GEMS framework.

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This book could be a good read for someone looking to understand the intricate connection between game theory and business strategy. Through the GEMS framework, the author beautifully captures how management type, technology, and time shape the dynamics of competition in the market-as-game. The real-time examples and case materials make it an engaging and practical read for anyone interested in gaining a deeper understanding of strategic decision-making.

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
Michael J. Wolf | Crown Business

The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

In one line

Media's impact on the world economy

Goodreads 3.56

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In one line

Media's impact on the world economy

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"The Entertainment Economy" is a great read for those interested in understanding the various ways in which the entertainment industry influences the world economy. The author, Michael J. Wolf, provides insightful analyses on how principles and strategies used in the modern entertainment business are transforming the global culture. The book is well-researched, with Wolf drawing on his broad experience in media consultancy to deliver a well-written and comprehensive analysis."

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

In one line

From Concept to Cash - Creating Successful Mobile Services

Goodreads 4.0

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$10.90

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Goodreads rating: 4.0

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In one line

From Concept to Cash - Creating Successful Mobile Services

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This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.

Stickier Marketing: How to Win Customers in a Digital Age
Grant Leboff | Kogan Page

Stickier Marketing: How to Win Customers in a Digital Age

In one line

Transformative marketing strategies for the digital era.

Goodreads 3.5

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60% off est. retail
In one line

Transformative marketing strategies for the digital era.

You might enjoy this if…

If you're looking to refine your marketing tactics in this fast-paced digital world, "Stickier Marketing" by Grant Leboff is a must-read. The book guides you away from outdated broadcast tactics and towards a new paradigm of building genuine customer engagement. It's particularly effective if creating meaningful, lasting customer relationships is your goal in today's competitive online landscape.

Making It Big in Software: Get the Job, Work the Org, Become Great
Sam S. Lightstone | Prentice Hall

Making It Big in Software: Get the Job, Work the Org, Become Great

In one line

A roadmap to software career success.

Goodreads 3.63

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Goodreads rating: 3.63

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89% off est. retail
In one line

A roadmap to software career success.

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As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.

The Big Ten: The Big Emerging Markets and How They Will Change Our Lives
Jeffrey E. Garten | Basic Books

The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

In one line

Economic forecast: world influence of emerging markets.

Goodreads 4.13

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87% off est. retail
In one line

Economic forecast: world influence of emerging markets.

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Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.

Writing Television Sitcoms - Thryft
Evan S. Smith | Perigee Trade

Writing Television Sitcoms

In one line

Essential guide for writing hilarious television sitcoms.

Goodreads 3.46

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In one line

Essential guide for writing hilarious television sitcoms.

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If you aspire to be a comedy screenwriter, this book serves as a comprehensive guide that teaches you how to write a funny script and pitch your show idea with examples from new and classic shows. It also provides insights from top writer-producers and explains how new-media developments can help you break into the business, making it an excellent starting point for beginners.

Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer - Thryft
Kenneth Preiss, Steven L. Goldman, Roger N. Nagel | Van Nostrand Reinhold

Agile Competitors and Virtual Organizations : Strategies for Enriching the Customer

In one line

Thriving in a world of constant change.

Goodreads 3.6

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Goodreads rating: 3.6

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89% off est. retail
In one line

Thriving in a world of constant change.

You might enjoy this if…

This book could be a good read for those seeking to navigate and succeed in a rapidly changing business environment. With clear examples and practical insights, it provides strategies for companies and individuals to become agile and adapt to unpredictable circumstances. Its extensive research and updated vision make it an influential resource that can help differentiate winners from losers in the competitive landscape of the 21st century. Embrace change, thrive, and shape your own success story with this enlightening read!

Quality Of Service In IP Networks - Foundations For A Multi-Service Internet - Thryft
Grenville Armitage | Sams Publishing

Quality Of Service In IP Networks - Foundations For A Multi-Service Internet

In one line

Master Quality of Service for Real-time Applications

Goodreads 2.0

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$7.90

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In one line

Master Quality of Service for Real-time Applications

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If you are a technical professional seeking to implement Quality of Service in IP networks for real-time applications such as voice over IP, this book is the perfect guide. With its detailed explanation of DiffServ and IntServ models, along with the use of MPLS for VPNs, it serves as an authoritative guide for network architects, engineers, and designers. You'll gain an in-depth understanding of emerging technologies to deliver Quality of Service and how to incorporate them into your network to meet your specific needs. This book will help you master the technical detail and architecture surrounding QoS delivery in IP networks, making it a must-read for anyone in this space.

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer
Thomas G. Gunn | Ballinger Pub. Co

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer

In one line

Streamline manufacturing, gain competitive edge.

Goodreads 2.0

Condition: Well Read

Regular price $10.90 $3.90 64% off

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Goodreads rating: 2.0

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In one line

Streamline manufacturing, gain competitive edge.

You might enjoy this if…

This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.

The New Maximarketing
Stan Rapp | Mcgraw-hill Education (ise Editions)

The New Maximarketing

In one line

Pioneering database marketing strategies for advertising.

Goodreads 3.23

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Goodreads rating: 3.23

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In one line

Pioneering database marketing strategies for advertising.

You might enjoy this if…

If you're intrigued by the blend of marketing and technology, "The New Maximarketing" is a great read. It's a fascinating dive into early database marketing techniques, which could give you a historical perspective on how personalized advertising took shape. Stan Rapp presents ideas that laid the groundwork for the modern, data-driven marketing we see today.

Practical Guide to Project-Based Learning
Mark Brooke, Mun Wai Ho & Mark Brooke | World Scientific Publishing Company

Practical Guide to Project-Based Learning

In one line

Bridges academia and industry with practical tools.

Goodreads 0.0

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In one line

Bridges academia and industry with practical tools.

You might enjoy this if…

If you're about to embark on your final year project, this book will be your compass. It tackles the challenge of fusing theoretical knowledge with practical application, making it invaluable for students and educators alike. With real-world examples, Q&A formats, and contemporary topics like design thinking, it offers guidance that is directly relatable to your project needs, ensuring that your work not only meets academic standards but also appeals to industry partners.

Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

In one line

Economic transformation through technology's free offerings.

Goodreads 3.85

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In one line

Economic transformation through technology's free offerings.

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Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.

Writing Training Materials That Work: How to Train Anyone to Do Anything

Writing Training Materials That Work: How to Train Anyone to Do Anything

In one line

Practical blueprint for smarter, research-based training

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In one line

Practical blueprint for smarter, research-based training

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If you create courses, onboarding guides, or workplace learning, this feels like the kind of book that saves you from vague theory and gets straight to what actually works. It stands out because it connects real instructional design decisions to how people genuinely learn, especially when the goal is deeper understanding, not just memorization. Readers would likely appreciate how usable and grounded it feels, like a professional mentor distilled into a clear, dependable handbook.

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
Roy Levien, Marco Iansiti | Harvard Business Review Press

The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability

In one line

Business strategies mimicking natural ecosystems.

Goodreads 3.97

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In one line

Business strategies mimicking natural ecosystems.

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If you've felt businesses operate in isolation, "The Keystone Advantage" might just expand your horizon. Iansiti and Levien enlighten readers on the symbiotic relationship between companies within business networks, using nature's own cooperative systems as a model. It's an insightful perspective that could redefine how you see business sustainability and success, making it an essential read for forward-thinking professionals and strategists.

Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century
Gerald Celente | Grand Central Publishing

Trends 2000: How to Prepare for and Profit from the Changes of the 21st Century

In one line

Forecasting future trends for 21st-century opportunities.

Goodreads 3.91

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Goodreads rating: 3.91

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In one line

Forecasting future trends for 21st-century opportunities.

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Considering Trends 2000 might feel like unearthing a time capsule now, yet it's fascinating to see which of Gerald Celente’s predictions have materialized and how his insights could have influenced decisions back then. It's especially compelling if you're interested in historical trend analysis or the evolution of business forecasting. This book can serve as a benchmark to gauge the progress of societal and economic changes over the past decades.

China's Century: The Awakening of the Next Economic Powerhouse
Laurence J. Brahm | Wiley

China's Century: The Awakening of the Next Economic Powerhouse

In one line

Insightful exploration of China's burgeoning economic might.

Goodreads 2.5

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In one line

Insightful exploration of China's burgeoning economic might.

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If you're intrigued by the global economic dynamics and power shifts, "China's Century" is calling you. Laurence Brahm offers an enlightening view of China's potential as the next economic superpower, with diverse perspectives that deepen the discourse. Whether you're a business enthusiast or a student of international relations, this narrative can provide valuable insights and foster understanding of the East-West interplay in modern times.

The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

In one line

Unveiling the hidden economics of Hollywood's success.

Goodreads 3.79

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Goodreads rating: 3.79

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In one line

Unveiling the hidden economics of Hollywood's success.

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This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.

The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

In one line

Wake-up call for businesses in a digital world

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In one line

Wake-up call for businesses in a digital world

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.

B2B Exchanges - Thryft
W. William A. Woods, Arthur B. Sculley | Harper Paperbacks

B2B Exchanges

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Master B2B exchanges - Key to success.

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Master B2B exchanges - Key to success.

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This book is highly recommended for entrepreneurs and business enthusiasts who are keen on understanding the revolutionizing way in which businesses deal with each other. Authored by experts Arthur Sculley and W. William Woods, this book provides practical examples of existing B2B sites and key features responsible for success in a B2B exchange. The book also discusses important issues in building a profitable B2B exchange, making it a valuable read for individuals looking to set up and run a successful B2B exchange.

Google Hacks - Thryft
Tara Calishain, Rael Dornfest | O'reilly Media

Google Hacks

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Google Hacks: Unlocking the Power of Search

Goodreads 3.68

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Google Hacks: Unlocking the Power of Search

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Google Hacks is an excellent guide for advanced users who want to utilize the full potential of Google search. With its numerous tips, tricks, and scripts, users can become more efficient and effective in their research, saving hours of searching for the right answers. The book stands out for its focus on using the advanced search interface and the new Google API to build custom business applications. Overall, Google Hacks is an essential resource for anyone who wants to take their Google search skills to the next level.

Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

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Innovation thrives in well-defined global niches.

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Innovation thrives in well-defined global niches.

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Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.

Material Connexion: The Global Resource of New and Innovative Materials for Architects, Artists and Designers
George M. Beylerian | Thames Hudson

Material Connexion: The Global Resource of New and Innovative Materials for Architects, Artists and Designers

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Innovative materials guide for creative professionals.

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Innovative materials guide for creative professionals.

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If you're an architect, artist, or designer, Material ConneXion could be your next source of inspiration. Delve into a world of groundbreaking materials that could transform your next project, with this book serving as your comprehensive guide. It's a creative springboard, perfect for when you're looking to innovate or add a unique touch to your work with new materials.

Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden | Routledge

Direct Marketing in Practice

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Master direct marketing techniques for higher ROI.

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Master direct marketing techniques for higher ROI.

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This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.

Statistics for Business and Economics: Second Custom Edition for the University of Florida - Thryft
William L. Carlson and Betty Thorne Paul Newbold | Pearson

Statistics for Business and Economics: Second Custom Edition for the University of Florida

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International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

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International Marketing Demystified: Strategy for Success Abroad

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International Marketing Demystified: Strategy for Success Abroad

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This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.

Operations Strategy: Competing in the 21st Century
Sara L. Beckman, Donald Barry Rosenfield | Mcgraw-hill

Operations Strategy: Competing in the 21st Century

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Navigating operations strategy for modern competitive success.

Goodreads 5.0

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Navigating operations strategy for modern competitive success.

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If you're looking to sharpen your understanding of the operational decisions that drive successful businesses, this book does more than just break down concepts. It marries strategic oversight with practical analytical models, offering a dual lens to view the challenges and solutions found in real-world business management. Readers like you, eager to dive into the intricacies of operations with contemporary examples, will find its up-to-date research particularly valuable in crafting a modern operations strategy.

Finale 2014 : A Trailblazer Guide - Thryft
Mark Johnson | Penelope Press

Finale 2014 : A Trailblazer Guide

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Simplify music score creation with Finale 2014.

Goodreads 4.33

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Simplify music score creation with Finale 2014.

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This book is a must-read for music composers, educators, engravers, and students who desire to use Finale 2014 to its fullest potential. The author, Mark Johnson, has years of experience in working with music enthusiasts and provides expert guidance on using the software's latest features. It offers step-by-step methods to simplify music score creation and increase productivity by highlighting essential tools and shortcuts.

A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

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Harness mobile marketing for competitive business edge.

Goodreads 3.2

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In one line

Harness mobile marketing for competitive business edge.

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Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.

Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

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Strategic guide to customer relationships and value.

Goodreads 4.07

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Strategic guide to customer relationships and value.

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If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.

Elementary Linear Algebra: With Supplemental Applications
Howard Anton | John Wiley & Sons

Elementary Linear Algebra: With Supplemental Applications

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Clear, accessible linear algebra with practical applications

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In one line

Clear, accessible linear algebra with practical applications

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This is an approachable starting point for undergraduates, requiring no calculus or specialized technology. Its clear explanations and varied exercises make challenging concepts easier to master. Real-world applications across science, business, and computing show how linear algebra connects beyond the classroom.

Guide to Sound Systems for Worship - Thryft
Jon F. Eiche | Yamaha

Guide to Sound Systems for Worship

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Perfect sound for your place of worship

Goodreads 3.9

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Perfect sound for your place of worship

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This book is essential for anyone involved in the audio system of a place of worship. It covers all the basics of sound systems in a clear and concise manner, making it accessible to those who may not have much prior knowledge. The author, Jon Eiche, has many years of experience in the audio industry and offers practical advice that can be implemented in any worship setting. The book's non-denominational and non-brand-specific approach is also a plus, making it an all-around useful guide. Highly recommended!

Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success
Andrew Chow | Candid Creation Publishing

Social Media 247: Everything You Need to Know to Leverage Social Media for Business Success

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Navigate business social media with 24/7 strategies.

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In one line

Navigate business social media with 24/7 strategies.

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Social Media 247 is your comprehensive navigate-through for harnessing the power of social media in the business realm. If you're looking to not just join the conversation but truly engage with your customers and turn them into brand champions around the clock, Andrew Chow's insights can act as a compass. The practicality resonates with entrepreneurs and established businesses alike - think of it as your social media Swiss Army knife in a world where digital presence equates to business success.

The Complete Guide to Convertible Securities Worldwide - Thryft
Laura Zubulake | Wiley

The Complete Guide to Convertible Securities Worldwide

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Insightful roadmap to global convertible securities.

Goodreads 3.0

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In one line

Insightful roadmap to global convertible securities.

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If you're looking to deepen your understanding of finance beyond your domestic market, this comprehensive guide dissects the intricacies of convertible securities on an international scale. It provides practical insights into dealing with currency variation and exposes you to the specific methodologies of various significant markets, equipping you with the knowledge to make more informed investment decisions regarding convertibles worldwide.

A Practitioner's Guide to Digital Platform Business
David K Ding, Jack J Hong, Chiraphol N Chiyachantana | Wspc

A Practitioner's Guide to Digital Platform Business

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Strategies for thriving in digital platform economy.

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Strategies for thriving in digital platform economy.

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If you're seeking to understand the intricacies of launching and managing a digital platform-based business, this could be a gold mine for you. It's packed with case studies that make the lessons tangible and relevant across different industries. Plus, the up-to-date discussion on pandemic impacts offers timely insights for navigating current challenges.

ISO 14001 Certification - Environmental Management Systems : A Practical Guide for Preparing Effective Environmental Management Systems - Thryft
W. Lee Kuhre | Prentice Hall

ISO 14001 Certification - Environmental Management Systems : A Practical Guide for Preparing Effective Environmental Management Systems

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Effective environmental management for ISO certification seekers

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In one line

Effective environmental management for ISO certification seekers

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This book would be a great read for anyone looking to achieve ISO 14001 certification. It offers practical and realistic environmental management procedures that can apply to most organizations. The book provides a comprehensive and detailed understanding of how environmental management systems work and how to prepare for effective certification. Users would appreciate its hands-on and informative approach.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.

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