Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

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If you're in the e-commerce space, "Loyalty.com" could be particularly valuable for you. Frederick Newell digs into the crux of evolving customer relationships in the face of digital expansion. It's a book that can provide insight on personalizing customer interactions and transitioning from mere data points to genuine connections, an asset if you're looking to enhance customer loyalty in the online retail world.
How to Think Like the World's Greatest New Media Moguls
Marcia Layton Turner | Mcgraw-hill

How to Think Like the World's Greatest New Media Moguls

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If you're looking to shake things up in your own entrepreneurial ventures, 'How to Think Like the World's Greatest New Media Moguls' could be just the jolt of inspiration you need. This book dives into the minds of new media trailblazers to furnish you with approaches that have redefined successful business practices. It's a treasure trove for anyone ready to push boundaries and innovate like a mogul.
Straight to the Bottom Line®: An Executive's Roadmap to World Class Supply Management - Thryft

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If you're in a position to influence your company's procurement and supply chain strategies, "Straight to the Bottom Line" is a treasure trove of executive insight. It doesn't just lay out the immense potential benefits in dry numbers—it provides a clear strategic framework and actionable advice. By focusing on achievable improvements, it could be the guide that helps transform your company's operational efficiency and financial performance.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

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If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Living On The Fault Line - Managing For Shareholder Value In The Age Of The Internet - Thryft

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This book could be a good read for someone who is seeking guidance on how to effectively manage their company in an era of rapid technological change. Geoffrey A. Moore challenges traditional management practices and offers insights on adapting to the demands of the internet age. By providing practical strategies and examples, this book equips readers with the tools needed to navigate and thrive in a constantly evolving business landscape.
Using the Internet - Thryft
Jerry Honeycutt Jr. | Que Pub

Using the Internet

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Goodreads rating: 3.0

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Given the publication date, "Using the Internet" offers a nostalgic glimpse into the digital world of 1996, showcasing how users first learned to navigate what was then a burgeoning online frontier. If you're fascinated by the evolution of the Internet and enjoy comparing past predictions with the present reality, you might find this read both educational and entertaining—a true digital time capsule.
The Nature of Marketing : Marketing to the Swarm as well as the Herd - Thryft

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The Nature of Marketing would be a great read for anyone interested in learning how to better engage with consumers in the digital age. Brymer's book offers insights into how brands can tap into the power of social networks to build sustainable desire and create demand. Its most distinctive feature is its focus on the importance of community-building in modern marketing. Readers may appreciate Brymer's clear writing style and practical advice.
The Oxford Dictionary For The Business World - Thryft
David Munro | Oxford University Press

The Oxford Dictionary For The Business World

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Recommended for professionals seeking to enhance business vocabulary.
Agile Product Development for Mass Customization - Thryft
B. Joseph Pine II, David M. Anderson  | Irwin Professional Pub

Agile Product Development for Mass Customization

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Goodreads rating: 4.0

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If you're navigating the complexities of today's manufacturing terrain, this book feels tailor-made for you. It's a unique guide that doesn’t just talk theory; it walks you through the actual steps to meld agility with the demands of mass customization. Think of it as a strategic map leading you towards efficiency in an era craving both speed and personalization.
Guidelines For Online Success - Thryft
Rob Ford, Julius Wiedemann  | Taschen

Guidelines For Online Success

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Goodreads rating: 3.4

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This book could be a good read for you if you've ever wanted to create a successful website but were unsure of where to start. With clear guidelines and practical examples, "Guidelines for Online Success" will help you transform your website into a well-designed and efficient platform that stands out. Whether you are an individual looking to improve your personal site or a business owner seeking to optimize your online presence, this book provides the necessary advice to achieve success in the digital world. So get ready to streamline your web design and turn your site into an effective tool that captivates your audience!
Information Systems Concepts for Management
Henry C. Lucas Jr. | Mcgraw-hill Education (ise Editions)

Information Systems Concepts for Management

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Goodreads rating: 3.0

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Considering the constant evolution in the digital landscape, 'Information Systems Concepts for Management' might feel like a time capsule from 1994. Yet, its fundamental insights can provide a historical perspective on how far we've advanced in information systems. If you're curious about the roots of information management and want to understand the foundational principles that have shaped current technologies, this book could serve as an enlightening read. Plus, understanding the past can often illuminate future pathways in technology and management.
Buckle Down: How I Invented South Korea's First Automobile Engine
Hyun-Soon Lee | Harriett Press

Buckle Down: How I Invented South Korea's First Automobile Engine

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Goodreads rating: 3.0

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Buckle Down is a captivating narrative that could resonate with you if you're drawn to authentic success stories, especially those involving remarkable feats in engineering. Dr. Lee's transition from the comfort of General Motors to the uncharted territories of Hyundai is not just inspiring but offers valuable insights into perseverance and innovation in the face of adversity. Whether you're an aspiring engineer or just love underdog tales, this book puts the 'drive' in the drive to succeed.
Marketing Channels: A Management View - Thryft

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If delving into the intricacies of marketing channels and decision-making fascinates you, "Marketing Channels: A Management View" might just be your next great read. Bert Rosenbloom's expertise delivers an insightful blend of theory and practical application, all while addressing the swift technological and cultural shifts in the industry. This book equips you with a managerial perspective that's vital for navigating today's complex marketing landscapes.
Host Your Web Site In The Cloud - Amazon Web Services Made Easy - Thryft
Jeff Barr | Sitepoint

Host Your Web Site In The Cloud - Amazon Web Services Made Easy

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Goodreads rating: 3.44

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Recommendation: Hey there! If you're looking to level up your website hosting game, "Host Your Web Site In The Cloud" is the perfect guide for you. Written by an Amazon Senior Manager, this book is a step-by-step manual to successfully host your websites on Amazon EC2. With practical advice and easy-to-follow guides, you'll learn everything from file and database storage to scaling and load balancing. Get ready to supercharge your website and take it to new heights with the power of the cloud!
Security Transformation: Digital Defense Strategies to Protect your Company's Reputation and Market Share - Thryft

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Security Transformation could be a good read for business owners and managers who want to ensure the safety and protection of their digital assets. The book offers insights on how to leverage digital security as a tool for building customer loyalty, operational efficiency, and market share. The case studies provide practical examples of how digital security can be used strategically to enhance a company's reputation. Users may review the book as informative and valuable in addressing digital security risks and their impact on a business.
Electronic Commerce - Thryft
Gary P. Schneider | Course Technology

Electronic Commerce

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Goodreads rating: 3.6

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This book would be a good read for anyone looking to understand the vast possibilities and challenges of electronic commerce. Through real-world case studies and examples, it offers a comprehensive exploration of the technical and business aspects of online business. It not only highlights successful implementations but also emphasizes the lessons learned from unsuccessful endeavors. "Electronic Commerce" will give you the knowledge and insights to unlock the potential of online business and navigate the ever-evolving world of e-commerce.
Reinventing Capitalism in the Age of Big Data
Viktor Mayer-Schonberger, Thomas Ramge  | Basic Books

Reinventing Capitalism in the Age of Big Data

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If the intersection of economics and technology piques your interest, this book won't disappoint. It's almost prophetic in the way it outlines the shift from a traditional capitalist society to one driven by data. With every page, you'll find yourself discovering new perspectives on how data isn't just part of the economy—it's becoming the economy. It's an eye-opening read that challenges conventional notions of markets and money.
One Show Interactive: No. 22 - Thryft
The One Club | Rotovision

One Show Interactive: No. 22

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If you're looking to be inspired by the creative trends in the digital advertising world, One Show Interactive offers you a goldmine of excellence. It's not just about showcasing the winners; it's about diving into their strategies, structures, and designs through insightful commentary. The included CD-ROM is your interactive gateway to these innovative campaigns, making it a tactile learning experience for anyone passionate about the evolution of advertising and design.
Building Wealth: The New Rules for Individuals, Companies, and Nations in a Knowledge-Based Economy

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If you're looking to understand the ins and outs of wealth generation in today's fast-paced, intellect-driven market, this book might be your compass. It's for someone who appreciates a blend of economics, technology, and practical advice. From personal finance to global economic strategies, it could be a game-changer for your financial literacy.
Search and Social: The Definitive Guide to Real-Time Content Marketing - Thryft
Rob Garner | Sybex

Search and Social: The Definitive Guide to Real-Time Content Marketing

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Goodreads rating: 3.92

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If you're looking to invigorate your brand's digital presence, "Search and Social" might be just the ticket. It’s a treasure trove crafted for those wanting to master the art of online visibility and customer engagement. Garner merges SEO with social media, providing a clear-cut guide for executing content that resonates with customers—day or night. It's especially useful if you’re keen to stay ahead in the constantly buzzing digital marketing landscape.
Statistics for Business and Economics: Second Custom Edition for the University of Florida - Thryft

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Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

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Goodreads rating: 4.31

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If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
The Complete Guide to American Film Schools and Cinema and Television Courses

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Imagine you're passionate about filmmaking but overwhelmed by choices. This guide does more than list schools; it offers a deep dive into the film and television academic landscape, giving you a leg up in choosing the right institution. It's not just about the names; it's about understanding the particular strengths and philosophies of each program and hearing firsthand experiences that can help you shape your future in cinema or television. With this book, you can confidently map out your educational journey, armed with insider knowledge and expert advice.
Online Public Relations : A Practical Guide to Developing an Online Strategy in the World of Social Media - Thryft

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This book is a great read for PR professionals who are trying to keep up with the fast-paced digital world. David Phillips does an excellent job illustrating how the internet has transformed the practice of PR communication. The unique and distinctive feature of this book is the step-by-step approach it provides for developing an online strategy in the world of social media. This book has received great reviews as a practical guide that is easy to follow and implement.
Information Warfare: How to Survive Cyber Attacks
Michael Erbschloe, John R. Vacca  | Mcgraw-hill Osborne Media

Information Warfare: How to Survive Cyber Attacks

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Goodreads rating: 3.8

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Given the modern reliance on digital infrastructure, "Information Warfare" is a critical read for anyone keen on understanding how to protect against cyber threats. Michael Erbschloe dives deep into the tactics of digital antagonists and the necessary defenses we need to employ. His practical advice blends with strategic policy recommendations, making it as valuable for individuals as for those in business and government. If staying a step ahead of cyber attackers matters to you, this book could prove indispensable.
Barcodes With iOS: Bringing Together the Digital and Physical Worlds
Oliver Drobnik | Manning

Barcodes With iOS: Bringing Together the Digital and Physical Worlds

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Goodreads rating: 4.5

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If you are an iOS developer eager to embed barcode functionality into your app, "Barcodes with iOS" could be a treasure trove for you. It's a comprehensive guide that not only teaches you about different barcode formats but also walks you through real-world coding scenarios. With it, you can harness native iOS features to bridge the gap between the digital app space and the physical products that barcodes adorn.
Online Recruiting and Selection: Innovations in Talent Acquisition - Talent Management Essentials - Thryft

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With the workforce landscape shifting dynamically, "Online Recruiting and Selection" could be an invaluable companion for you. It's perfect if you're looking to streamline your hiring process using web-based technologies. The authors, Reynolds and Weiner, have adeptly combined current trends, practical advice, and regulatory standards to guide you through creating efficient online talent acquisition systems. Whether you're a seasoned HR professional or new to the talent management field, this book will help you adapt to the evolving nature of recruitment.
Payback: Reaping the Rewards of Innovation

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Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Flip Chip Technologies - Thryft
John H. Lau | Mcgraw-hill Professional

Flip Chip Technologies

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Goodreads rating: 4.0

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Flip Chip Technologies could be a great read for electronic engineers and designers who are interested in exploring the techniques to facilitate chip connections without the use of wires. The book offers a comprehensive overview of the major design, material, and manufacturing issues related to FCT, making it a valuable resource for anyone interested in this topic. The book is written by authoritative contributors who are experts in the field, ensuring that the content is well-researched and informative. Overall, Flip Chip Technologies is an excellent read for those who want to stay up to date on the latest and most efficient technologies in the electronics industry.
Operations Rules: Delivering Customer Value Through Flexible Operations
David Simchi-Levi | Mit Pr

Operations Rules: Delivering Customer Value Through Flexible Operations

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Goodreads rating: 3.89

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If you're in a managerial position and looking to improve the performance of your operations, "Operations Rules" could be your go-to guide. David Simchi-Levi, an expert in the field, lays out practical strategies that could help you make significant and flexible improvements, with a strong focus on customer value—essentials that could reshape your approach to operations management.
Find a Job Through Social Networking: Use LinkedIn, Twitter, Facebook, Blogs and More to Advance Your Career - Thryft

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This book could be a good read for you if you are looking to leverage social media platforms to advance your career. It reveals the secrets of using LinkedIn, Twitter, Facebook, blogs, and more to find job opportunities and make valuable connections. With practical tips and strategies, it empowers you to navigate the world of social networking to maximize your job search and achieve career success.
Object-Oriented Analysis - Thryft
Peter Coad, Edward Yourdon  | Yourdon

Object-Oriented Analysis

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Goodreads rating: 3.49

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Recommendation: 1. If you're new to Object-Oriented Programming (OOP) and looking for a comprehensive guide to mastering its principles, "Object-Oriented Analysis" is the book for you. The authors, Peter Coad and Edward Yourdon, provide an easy-to-understand introduction to the basics of OOP in this timeless classic that is still relevant today. This book stands out because of its clear and concise explanation of the foundational concepts of OOP, making it easy to understand for any reader interested in software development.
Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence

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If the rapidly changing landscape of social media feels overwhelming, Sandra D'Souza offers a lifeline specifically tailored for your generation. Imagine flipping through pages that decode hashtags and online personas in a language that resonates with the wisdom of your years. This isn't just about joining the bandwagon; it's about amplifying the wealth of your life's experience across a new, digital frontier. Whether for business savvy or personal growth, "Social Media For Baby Boomers" is your companion in the social media sphere.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
i-Mode Strategy - Thryft
Takeshi Natsuno | Wiley

i-Mode Strategy

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"I Mode Strategy" is recommended for tech enthusiasts, investors, and business owners who want to understand how the introduction of i-mode revolutionized mobile computing. The book captures the success story of i-mode, discussing its features and sustainable business model, and offers projections for the future of technology. As one of the main architects behind i-mode, T Natsuno is a highly respected expert in the field, making this book a must-read for those looking to learn more about the intersection of mobile computing, business, and innovation.
net future - Thryft
Chuck Martin | Mcgraw-hill

net future

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Goodreads rating: 3.08

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Net Future is an insightful guide for professionals to navigate the world of e-commerce. It details the seven emerging cybertrends that will shape the future of industry, and highlights the importance of being well-equipped to succeed in the interactive marketplace. Chuck Martin, a best-selling author, offers practical advice for businesses and individuals alike who wish to stay ahead of the curve in the digital age.
E-Business, International Edition
Gary P. Schneider | Cengage Learning

E-Business, International Edition

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Goodreads rating: 4.04

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Considering diving into the e-commerce world or expanding your knowledge about it? Gary P. Schneider's "E-Business, International Edition" is the compass you'll need. It doesn't just skim the surface; it deep dives into online business strategies and the exciting growth of e-commerce, especially in booming markets like China. As social media continues to shape our lives, this book's coverage on online marketing strategies will be invaluable to understand the ever-evolving digital landscape.
The Bridge Book - Thryft
Frank Stewart | Devyn Pr

The Bridge Book

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Goodreads rating: 4.0

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The Bridge Book is an excellent choice for anyone who wants to learn, or improve upon, their bridge game. With its clear explanations and practical examples, readers will be able to enhance their skills and strategy in no time. Whether you're a beginner or an experienced player, this book is sure to help you develop a deeper understanding of the game and how to best navigate its complexities.
iOS Programming : The Big Nerd Ranch Guide - Thryft
Joe Conway, Aaron Hillegass  | Addison-wesley Professional

iOS Programming : The Big Nerd Ranch Guide

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Goodreads rating: 4.18

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iOS Programming: The Big Nerd Ranch Guide is an essential read for anyone interested in developing iOS applications. With its comprehensive coverage of iOS concepts and coding techniques, along with insights into the larger context of the iOS platform, this book is a must-have resource for both beginners and experienced developers. It covers everything from Xcode, Instruments, and Storyboards to ARC, localization, and communicating with web services using XML and JSON. The book leads you through the essential concepts, tools, and techniques for developing iOS applications and will give you the confidence you need to tackle iOS projects of your own.
A Short Course in Technical Trading
Perry J. Kaufman | Wiley

A Short Course in Technical Trading

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Goodreads rating: 3.5

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If you're looking to dive into the world of trading, "A Short Course in Technical Trading" could be the companion you need. Perry Kaufman breaks down technical analysis and trading strategies in a way that's accessible, even for beginners. By offering a blend of theory, practical advice, and interactive elements like a trading game, this book promises to equip you with the tools for making informed trading decisions. Whether you're planning to trade short-term or looking to refine your existing strategies, it's a resource that puts knowledge into action.
This Business of Music Marketing & Promotion

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If you're dreaming of a spotlight in the music scene or looking to freshen up your industry know-how, "This Business of Music Marketing & Promotion" is the guidebook for you. Tad Lathrop distills complex marketing principles into accessible advice, tailored specifically for the rhythm and beats of the music world. With an eye on the ever-changing digital landscape, Lathrop's insights could transform your musical passion into a well-tuned business success.
Java Internationalization - The Java Series
Andrew Deitsch, Andy Deitsch  | O'reilly Media

Java Internationalization - The Java Series

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Goodreads rating: 2.2

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If you’re looking to expand your programming skills for a global audience, "Java Internationalization" could be just what you need. It dives deep into Java's Unicode capabilities, guiding you through crafting interfaces and formats that cross cultural boundaries. Ideal for web developers, it's a hands-on resource for making your Java applications universally accessible and user-friendly.
Better Resumes for Executives and Professionals - Thryft
Robert F. Wilson, Adele Lewis  | Barrons Educational Series Inc

Better Resumes for Executives and Professionals

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Goodreads rating: 3.0

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This book is a valuable resource for ambitious professionals. It offers guidance on creating a resume that will stand out in a competitive job market and help elevate one's career to the next level. The book includes practical tips and examples that showcase how to present one's qualifications and achievements in a way that is both compelling and professional. Users will appreciate the clear and concise writing style, as well as the wealth of advice and insight provided by the seasoned authors.
Making It Big in Software: Get the Job, Work the Org, Become Great
Sam S. Lightstone | Prentice Hall

Making It Big in Software: Get the Job, Work the Org, Become Great

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Goodreads rating: 3.63

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As you're navigating the tech industry, "Making It Big In Software" could be a beacon. It doesn't just cover how to get your foot in the door, but also how to climb the ladder once you're inside. This book is for anyone who feels like they could use some insider knowledge, real-world tactics, and candid advice to fast-track their growth in the ever-evolving software field.
Manufacturing - The Formidable Competitive Weapon
Wickham Skinner | Wiley

Manufacturing - The Formidable Competitive Weapon

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Goodreads rating: 3.0

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If you're keen on understanding how manufacturing can be the ace up a company's sleeve, this book is for you. Wickham Skinner masterfully illustrates the connection between strategic manufacturing and overarching business goals. It's a deep dive that could redefine how you view the production floor's impact on the competitive landscape, especially insightful for those who thrive on corporate strategy insights.
Conquering the Content: A Step-by-Step Guide to Online Course Design
Robin M. Smith | Jossey-bass

Conquering the Content: A Step-by-Step Guide to Online Course Design

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Goodreads rating: 3.53

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If you're delving into online education, either as an educator or an instructional designer, "Conquering the Content" is a hands-on guide you'll appreciate. It strips away the fluff and zeroes in on the practicalities—the "how-to"—of piecing together an online course. It's the workshop-in-a-book, focused not just on theory but on the tangible steps to create engaging and informative online content. Consider this book your behind-the-scenes pass to crafting courses that captivate and educate.
QuickC For Windows - Thryft

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This book is ideal for C programmers who want to learn how to write Windows applications quickly. It contains reliable tips and techniques, and provides a sample applications disk with various applications such as a paint program, pop-up notepads, and control panel applications. Reviewed as a comprehensive guide, this book is an excellent resource for those looking to transition from C programming to Windows application development.
Facility Management Technology - Lessons From The U.S. And Japan - Thryft

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The book provides insight into CAFM system functionality, implementation planning, and technology trends. The real-life case studies from various corporations and government organizations illustrate how to deploy CAFM technology and minimize risks. The book is useful for facility and real estate managers, IS professionals, and students.
Technical Analysis: Power Tools For The Active Investors

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If you're looking to sharpen your investing edge, Gerald Appel's guide is the toolkit you need. Drawing on his experience and innovation, especially the MACD techniques he invented, this book offers clear, actionable steps for investors of all levels. It's like having a seasoned expert break down complex market analysis into digestible strategies for real market scenarios. Whether you're trading short-term or planning long-term, Appel's approach can help demystify the charts and patterns, steering you towards smarter investment decisions.
A Quick Start Guide to Mobile Marketing
Dr Neil Richardson | Kogan Page

A Quick Start Guide to Mobile Marketing

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Goodreads rating: 3.2

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Considering how swiftly mobile marketing evolves, this guide from 2010 provides a foundational understanding that remains relevant. It bridges the gap for traditional marketers transitioning into the digital and mobile realms, offering practical strategies that could still inform your current campaigns and help you stay ahead in today's competitive market.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.