Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Building Social Business: The New Kind of Capitalism That Serves Humanity's Most Pressing Needs

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If you’re intrigued by the intersection of altruism and economics, "Building Social Business" could resonate with you. Muhammad Yunus, a trailblazer in microcredit, introduces an inspiring economic model that marries profit with purpose. Imagine a world where businesses thrive while addressing social issues; this book could be your guide to understanding and maybe even participating in such innovative ventures.
Makers and Takers: The Rise of Finance and the Fall of American Business
Rana Foroohar | Currency

Makers and Takers: The Rise of Finance and the Fall of American Business

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Goodreads rating: 3.98

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If you're feeling the tension between everyday Americans and the financial elite, "Makers and Takers" offers a compelling deep dive. Rana Foroohar articulates the complexity of our financial system and how it’s strayed from supporting the real economy to benefit a select few. The book's updated section on the financial roots of Trump's rise adds a timely perspective. It's a recommended read for a candid look at the economic disparity and its influence on politics and society.
Go-To Expert, The: How to Grow Your Reputation, Differentiate Yourself From the Competition and Win New Business

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If you've been searching for a way to stand out professionally, 'The Go-To Expert' could be your playbook. It's the kind of read that demystifies personal branding and reputation-building in the corporate world. With clear strategies, it's essentially a guide to becoming the person companies can't wait to hire or do business with. It's about transforming from just another name in the industry to the name that everyone trusts and recommends.
Winning Arguments: What Works and Doesn't Work in Politics, the Bedroom, the Courtroom, and the Classroom
If you've ever found yourself stumbling in a debate or simply want to refine your persuasive skills, "Winning Arguments" could be an illuminating read for you. Stanley Fish, with his sharp wit and academic insight, turns the art of argument into both a strategic manual and an entertaining exploration. Whether you're looking to navigate domestic disagreements or political discourse, this book offers techniques that could make you the most persuasive person in the room.
Zen Golf: Mastering the Mental Game
Joseph Parent | Doubleday

Zen Golf: Mastering the Mental Game

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Goodreads rating: 4.21

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This book could be a good read for golfers who struggle with maintaining focus and concentration during their game. Dr. Joseph Parent combines Zen teachings and golf techniques to help golfers clear their minds and achieve ultimate focus. By following the author's PAR Approach (Preparation, Action, and Response to Results), readers can develop the mental resilience needed for success on the golf course. With practical advice and personal anecdotes, Zen Golf provides a different approach to golf instruction that can help improve both the amateur and professional golfer's game.
Antisocial Media: How Facebook Disconnects Us and Undermines Democracy

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If you're feeling uneasy about how much time you spend scrolling through Facebook, "Antisocial Media" may just validate your suspicions. Siva Vaidhyanathan doesn't just critique; he delves into the societal repercussions of our favorite digital hangout. With all the talk about data privacy and fake news, this read feels like a critical piece of the puzzle, helping us understand the larger picture and the platform's impact on our real-life communities and politics.
Why We Want You to Be Rich: Two Men, One Message

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This book is a powerhouse collaboration between two successful entrepreneurs, Donald Trump and Robert T. Kiyosaki, that offers invaluable advice for anyone starting their own business and seeking success. They emphasize the importance of financial education and show that one doesn't need money to solve financial problems, but rather the right knowledge. With clear and compelling answers to common questions, this book will empower and guide you on your journey to becoming wealthy, teaching you how to invest for maximum gains and choose the right investment opportunities.
Igniting the Brand : Strategies That Have Shot Brands to Success - Thryft
Jonathan Cahill | Marshall Cavendish Books Ltd

Igniting the Brand : Strategies That Have Shot Brands to Success

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Goodreads rating: 3.33

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"Igniting the Brand" provides insightful and well-researched strategies that have successfully catapulted brands to success over the past 25 years. This book presents the Advertising Effectiveness Awards winners who have demonstrated a clear link between their marketing strategy and product/service success, revealing key lessons and inspirations. A must-read for anyone in the marketing industry seeking to boost their brand's impact.
Red Wired: China's Internet Revolution
Sherman So, J.Christopher Westland  | Marshall Cavendish Books Ltd

Red Wired: China's Internet Revolution

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Goodreads rating: 3.6

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If you're fascinated by the intersection of technology and global economics, "Red Wired" dives right into how China's Internet boom is not only creating wealth but also reshaping its society and marketplace. This book may intrigue you with insider stories and expert analyses, revealing how technology is a game changer in the land of the Red Dragon. It's enlightening for anyone interested in the digital transformation of the world's most populous nation.
Kick Ass Business And Marketing Secrets - How To Blitz Your Competition - Thryft
Bob Pritchard | Wiley

Kick Ass Business And Marketing Secrets - How To Blitz Your Competition

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Goodreads rating: 3.67

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Eager to conquer the market landscape? Bob Pritchard's "Kick Ass Business And Marketing Secrets" is akin to having a mentor guide you through the intricate dance of today's business world. With a no-nonsense approach and easy-to-implement strategies, it promises to arm you with the knowledge and critical thinking needed to make your product resonate with today's value-driven consumers. Dive into this book to align your marketing ethos with the evolving expectations of savvy customers and outshine your competitors with confidence.
The Great Decoupling: China, America and the Struggle for Technological Supremacy

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Recommendation: This book delves into the intense competition between the United States and China for technological supremacy, and how it could impact the world. The author takes readers on a journey through history, highlighting the missed opportunities and struggles that have shaped China's unique identity. With detailed insights into the current tech contest and its potential consequences, this book is a must-read for those interested in geopolitics and the future of global power dynamics.
Challenging China - Smart Strategies to Encourage Its Liberalization
Sam Kaplan | Tuttle Publishing

Challenging China - Smart Strategies to Encourage Its Liberalization

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Goodreads rating: 3.65

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If you're feeling concerned or even just curious about the shifting dynamics of global power, "Challenging China" might be the enlightening read you're looking for. Author Sam Kaplan funnels three decades of experience into a book that's not only informative but also accessible, employing wit where you'd least expect it. It's a dive into complex international relations that manages to be as engaging as it is educational, potentially reshaping your understanding of global politics and America's role in it.
The Magic of Thinking Big
David J. Schwartz | Simon & Schuster

The Magic of Thinking Big

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Goodreads rating: 4.26

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If you're feeling stuck, "The Magic of Thinking Big" might just be the nudge you need. Schwartz doesn't just tell you to aim higher; he wraps practical wisdom in engaging stories, making it relatable and inspiring. It's not just about being optimistic, it's about equipping yourself with a mindset for success—something that's timeless and potentially life-changing.
Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

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If you're intrigued by the evolution of marketing and how it stands on the brink of a revolutionary shift, "Quantum Marketing" might just be the key to unlocking the future. This book is ripe for anyone looking to stay ahead in a world where traditional branding faces complete transformation. Rajamannar's insider perspective as Mastercard's CMO will offer you cutting-edge insights into adapting and thriving in the marketing revolution that awaits.
Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself

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If you’re feeling stuck in the traditional ways your company operates, "Practically Radical" might just shake things up. It’s not about change for the sake of change; it's about thoughtful innovation. William C. Taylor isn't just theorizing; he's giving you a backstage pass to the success stories of organizations that have thrived through uniqueness and adaptability. The book could rewire your thinking and spur you to action, ensuring you're not just keeping pace, but setting it.
Big Data Demystified: How to Use Big Data, Data Science and AI to Make Better Business Decisions and Gain Competitive Advantage

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If you're navigating the sea of data and feel like you're drowning rather than sailing, "Big Data Demystified" could be your lifeboat. David Stephenson casts a net wide enough to capture real-world applications that resonate across various industries, making the abstract tangible. Whether you're looking to enhance your KPIs, make savvier decisions, or just get a firm grip on what big data truly means for your business, this book breaks down complex ideas into actionable insights. It's a guiding star for any business leader aiming to harness the power of data to steer their company to new heights.
How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time - Thryft

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THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga)'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind CandyApps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App , serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.
If you’re drawn to stories about creative drive and luxury branding, this looks like an appealing peek into Tom Ford’s rise from Gucci talent to global tastemaker. It promises the kind of glossy, ambitious journey that fashion fans often find inspiring. A good pick if you enjoy biographies centered on vision, image, and relentless personal reinvention.
Own It: The Power of Women at Work
Sallie Krawcheck | Crown Currency

Own It: The Power of Women at Work

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Goodreads rating: 4.03

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Imagine you're at a crossroads in your career, feeling the traditional corporate ladder isn’t quite the right fit. "Own It" provides a refreshing beacon of guidance, distilling Sallie Krawcheck's wealth of experience into a manifesto for women to leverage their unique strengths. It's a resonant mix of a battle cry and a strategic playbook, inspiring not just adaptation but also a bold redefinition of success in the workplace. For anyone feeling the old rules don't apply, this book could be your catalyst for change.
Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth
Khosla and sawhney | Penguin Books

Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth

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Goodreads rating: 3.83

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This book is recommended for managers and business owners looking to achieve sustained growth with lower costs. The authors provide a seven-step program to help businesses make fewer but bigger bets, target resources against priorities, simplify operations and unleash the potential of their people. The book challenges conventional wisdom about growth and proves that going Fewer, Bigger, Bolder can transform businesses of any size. The real-life examples of how Sanjay Khosla oversaw revenue growth from $5 billion to $16 billion in six years across sixty countries and how Mohanbir Sawhney advised a portfolio of businesses from Fortune 500 giants to technology start-ups make this a must-read for every business leader.
The Brains and Brawn Company: How Leading Organizations Blend the Best of Digital and Physical

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If you're navigating the tightrope of digital transformation without losing the strengths of traditional business, "The Brains and Brawn Company" could offer you a balanced perspective. Robert Siegel cuts through the hype around digital disruption, giving tangible examples of how real-world companies, from fresh disruptors to established giants, strike a smart balance. Engage with this read to discover how blending innovation with time-tested practices can underpin sustainable success in a rapidly evolving commercial landscape.
The Long Tail - Thryft

The Long Tail

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Goodreads rating: 3.82

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The Long Tail could be a good read for those interested in understanding the economics of digital media and the power of a niche market. The book explains how businesses can leverage the power of the internet to reach a wider audience and sell niche products. Readers would appreciate Anderson's engaging writing style, as well as the data he provides to support his arguments. Overall, The Long Tail is an eye-opening read for anyone interested in the digital age we live in.
When Digital Becomes Human: The Transformation of Customer Relationships

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If you're grappling with customer engagement in a world where tweets can feel more personal than handshakes, "When Digital Becomes Human" could be your playbook. Imagine refining your digital strategy, but with a soulful twist that makes each customer interaction resonate deeply. This book might just be the key to blending efficiency with empathy, making your business not just a brand, but a community favorite.
The Talent Code: Greatness Isn't Born, It's Grown

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The Talent Code is a must-read for anyone who wants to understand how talent is really developed. Through fascinating stories of musicians, athletes, and individuals from all walks of life, Coyle takes readers into the mind-bending world of skill acquisition. This book shows that greatness isn't innate - it's the result of hard work and deliberate practice. The most unique and distinctive feature of this book is its practical advice on how to improve one's own abilities, no matter how much you think you have reached your limits.
Onward: How Starbucks Fought for Its Life Without Losing Its Soul
Howard Schultz | Rodale

Onward: How Starbucks Fought for Its Life Without Losing Its Soul

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Goodreads rating: 3.86

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If you enjoy a blend of personal storytelling and business strategy, "Onward" by Howard Schultz might just be the book to perk up your reading list. It's more than just a corporate narrative; it's a personal confession and a masterclass in resilience. Dive into the behind-the-counter drama of a beloved coffee empire and get a firsthand look at managing a global brand through crisis without sacrificing integrity. Schultz's transparency about the tribulations faced by Starbucks will likely resonate with both business enthusiasts and coffee aficionados alike.
Alive at Work: The Neuroscience of Helping Your People Love What They Do

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If you're feeling your job has become a daily grind, "Alive at Work" might just be the catalyst for change you need. Daniel M. Cable presents a compelling argument that will make you reconsider how work should feel. His insights into the human brain's 'seeking system' offer a revolutionary perspective on employee engagement and could very well reignite your team's drive and innovation – and maybe your own, too.
Ise Management
Unknown Author

Ise Management

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Goodreads rating: 0.0

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If you're new to management and often find textbooks overwhelming, "ISE MANAGEMENT" by Angelo Kinicki might be just what you need. It breaks down complex management theories into digestible sections, ideal for visual learners and those who prefer a more interactive and practical approach to learning. Plus, with its engaging layout, you won't find yourself snoozing through pages of dense text. This book could make learning about management both manageable and enjoyable.
Innovation: How Innovators Think, Act and Change Our World

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If you're keen to delve into the minds that shape our world through breakthroughs and fresh ideas, "!Nnovation" could be just the inspiration you need. This book doesn't just unpack the concept of innovation; it connects you with the people who live it. Imagine gaining personal insights from the likes of Vint Cerf and Seth Godin, distilled into a comprehensive guide that's bound to light a spark in anyone looking to leave their own mark in any field.
Free: How Today's Smartest Businesses Profit by Giving Something for Nothing

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If you're curious about the power of 'free' in modern economics and want to understand how businesses leverage this to drive profit and innovation, "Free" offers insightful examples and analyses. It's particularly eye-catching if you're an entrepreneur or business enthusiast looking to explore unconventional models for success. This book could change the way you perceive the value exchange in the digital economy.
A Fish in Your Ear: The New Discipline of Project Portfolio Management

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If you're struggling with prioritizing projects and feeling like your decision-making process could use a refresh, "A Fish in Your Ear" might offer the clarity you need. Michael Menard brings a new perspective to project portfolio management, using engaging and approachable language that could help you understand the critical nature of project selection over strategic planning. This could be particularly transformative if you're in an executive role looking to drive efficiency and profitability through better project choices.
Public Relations Writing Worktext: A Practical Guide for the Profession
Joseph M. Zappala | Routledge

Public Relations Writing Worktext: A Practical Guide for the Profession

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Goodreads rating: 4.17

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Public Relations Writing Worktext is an outstanding textbook that prepares readers for professional public relations writing. The book's practical approach provides readers with fundamental knowledge of writing and a brief overview of public relations. This textbook helps professionals with writing formats and skills like advocacy writing, newsletters, crisis planning, and online communication. Further, it offers lots of examples and exercises for improving writing skills. This worktext is highly recommended for those seeking a career in public relations and for PR professionals looking to develop their writing abilities.
All You Need to Know About the Music Business
Donald S. Passman | Penguin Books

All You Need to Know About the Music Business

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Goodreads rating: 4.29

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If you're an aspiring artist or music executive, Passman's guide could be your roadmap to success. His deep dive into contracts, rights, and the evolving digital landscape means you'll be prepared to handle the business end of your tunes. With this book, what you learn could help you avoid costly missteps and ensure you're hitting the right notes in your career.
New Power: How Power Works in Our Hyperconnected World - And How to Make It Work for You

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If you're curious about navigating today's interconnected landscape, "New Power" might be the nudge you need. Heimans and Timms deliver a compelling read that unpacks the shifting nature of power in the digital age. It's a guidebook for understanding and leveraging the potential of networks and movements, crucial for anyone looking to make an impact.
Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game
Yves Doz, Mikko Kosonen  | Ft Pr

Fast Strategy: How Strategic Agility Will Help You Stay Ahead of the Game

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Goodreads rating: 3.65

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If you're navigating the rapid waters of today's business environment, "Fast Strategy" could be your lifeline. It's not just about acknowledging change; it's about harnessing it to stay ahead. The authors, grounded in both academia and real-world experience, don't just theorize, they provide a practical roadmap. Their insights come from real companies that either soared or stumbled, offering you a chance to learn from the frontlines of business innovation. A must-read if you want to keep your company agile and at the forefront.
Emotional Intelligence: Why It Can Matter More Than IQ
Daniel Goleman | Bantam

Emotional Intelligence: Why It Can Matter More Than IQ

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Goodreads rating: 4.05

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If you've ever pondered about the interplay between our emotions and our rational thinking, "Emotional Intelligence" by Daniel Goleman is a compelling read. Goleman doesn't just break down the complex interaction of our brain's emotional and rational sides; he also illustrates how this knowledge can enhance your personal and professional relationships. You'll find yourself equipped with insights to navigate life's emotional intricacies and possibly gain an edge in understanding others and yourself.
Experimental Packaging - Pro Graphics - Thryft
Daniel Mason | Rotovision

Experimental Packaging - Pro Graphics

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Goodreads rating: 3.75

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If you're fascinated by packaging, "Experimental Packaging" is a must-read. Roger Fawcett-Tang offers a collection of unique and innovative ideas that challenge conventional design. It's a visual feast that can inspire anyone in the field of design to think outside the proverbial box, whether you're a seasoned professional or a student looking to push the boundaries of your creativity.
The New Alpha: Join the Rising Movement of Influencers and Changemakers Who Are Redefining Leadership

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As you navigate the demands of contemporary leadership, 'The New Alpha' could be your compass. Danielle Harlan provides not just insights but also practical tools that will guide you in transforming not only your approach to leadership but also your life's pursuits. Infused with customizable assessments and strategic planning aids, this book is crafted for those ready to lead with influence and advance positive change in today's dynamic world. If you aspire to marry personal success with meaningful contributions to society, this read is your stepping stone.
Cracking the Coding Interview: 150 Programming Questions and Solutions

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Recommended for software engineers with interview upcoming. Offers 150 programming questions and solutions with expert advice.
GMAT Official Guide Verbal Review 2021 : Book + Online Question Bank - Thryft
GMAC | Wiley

GMAT Official Guide Verbal Review 2021 : Book + Online Question Bank

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Goodreads rating: 4.16

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This book, GMAT Official Guide Verbal Review 2021, is the ultimate resource for anyone preparing for the verbal section of the GMAT exam. With over 340 practice questions from past GMAT exams, it offers a comprehensive review of the Reading Comprehension, Critical Reasoning, and Sentence Correction sections. What sets it apart is that it is the only source of practice questions containing real GMAT questions from past exams, giving you an authentic test-taking experience. With the added benefit of online access to the question bank and mobile app, you can study anytime, anywhere, and track your progress. Mastering the verbal section has never been easier with this indispensable guide.
Losing My Virginity: The Autobiography
Richard Branson | Virgin Books

Losing My Virginity: The Autobiography

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Goodreads rating: 4.0

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If you're yearning for a dose of adventure or want a behind-the-scenes look at innovative entrepreneurship, Richard Branson's "Losing My Virginity" might just be your next great read. It's not just about business; it's a mosaic of personal anecdotes, risk-taking, and audacious goals that could ignite your own aspirations. Branson's narrative illustrates how a life without limits is possible for those who dare.
Legacy: 15 Lessons in Leadership - What the All Blacks Can Teach Us About the Business of Life

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If you're looking to up your game in leadership or just crave a fresh perspective on success, 'Legacy' is your playbook. Kerr doesn't just recount the glory of the All Blacks; he distills their disciplined approaches and team ethics into actionable strategies. Whether you're leading a team on the field, in the boardroom, or at a startup, there's wisdom here to elevate your leadership style and leave a lasting mark.
The Long Tail: Why the Future of Business Is Selling Less of More
Chris Anderson | Hachette Books

The Long Tail: Why the Future of Business Is Selling Less of More

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Goodreads rating: 3.82

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If you're intrigued by how the digital age is reshaping the economy, "The Long Tail" is a must-read. It taps into the heart of modern consumerism, revealing how tastes are fragmenting and how businesses are leveraging this for success. Anderson clarifies why giant online catalogs from companies like Netflix and iTunes are not anomalies but signposts to a future where variety trumps volume. This book could be a game-changer if you're looking to understand or capitalize on the evolving market dynamics.
Burning the Ships: Intellectual Property and the Transformation of Microsoft

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If you're fascinated by big tech's inner workings and the transformative power of collaboration, you'll find "Burning the Ships" compelling. It's not just a recounting of Microsoft's pivot; it's a playbook for modern executives on leveraging intellectual property to foster innovation. Phelps’s narrative promises to reveal the friction and triumphs that redefine an industry giant, delivering insights that could reshape how you view business strategy in an open innovation era.
A Guide to the Project Management Body of Knowledge
Project Management Institute | Project Management Institute

A Guide to the Project Management Body of Knowledge

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Goodreads rating: 3.7

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Recommended for professionals seeking PM certification. The PMBOK guide is the industry standard for project management knowledge. It covers various aspects of project management with practical advice and best practices. A great resource for those who want to formalize their project management skills.
Of Mice and Magic: A History of American Animated Cartoons
Jerry Beck, Leonard Maltin  | Plume

Of Mice and Magic: A History of American Animated Cartoons

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Goodreads rating: 4.27

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If you've ever marveled at the magic of classic cartoons or wondered how animation has evolved, "Of Mice and Magic" will feel like a time machine. Leonard Maltin's insights offer a window into the whimsical world of animated storytelling, with behind-the-scenes looks at beloved characters and studios. It's a nostalgic and educational ride for any animation enthusiast.
Rocket: Eight Lessons to Secure Infinite Growth
Rune Jacobsen, Michael J. Silverstein, Dylan Bolden  | Mcgraw Hill

Rocket: Eight Lessons to Secure Infinite Growth

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Goodreads rating: 3.29

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If you're passionate about scaling your business, "Rocket" is like a masterclass disguised as a book. The authors pull back the curtain on the successes of industry giants, delivering actionable insights you can apply to your own venture. The blend of storytelling with practical lessons may just ignite your own entrepreneurial spirit, stimulating growth and innovation. Plus, the added self-critique element can help you assess and refine your strategy for tangible improvement.
Strategy Builder: How to Create and Communicate More Effective Strategies
Duncan Angwin, Stephen Cummings  | Wiley

Strategy Builder: How to Create and Communicate More Effective Strategies

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Goodreads rating: 3.68

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"Strategy Builder" isn't just another strategy textbook—it's a canvas for your creativity. By blending key strategic frameworks with visual storytelling, it empowers you to lead engaging strategy discussions. Imagine replacing dry, dense documents with vivid, interactive drawings that actually get people excited about your organization's direction. The accompanying online resources further enhance your strategy-building skills, making this book a unique tool in your strategic arsenal.
Crash Course : The American Automobile Industry's Road from Glory to Disaster - Thryft

Crash Course : The American Automobile Industry's Road from Glory to Disaster

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Goodreads rating: 3.91

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This book explores the history of the American automobile industry, including the missed opportunities and poor decisions that led to its downfall. It covers the role of government in the industry's financial troubles and the controversial bailout of Chrysler. Overall, Crash Course is a compelling and informative read for anyone interested in the history of the auto industry and its impact on American society.
The Streetsmart Guide to Short Selling: Techniques the Pros Use to Profit in Any Market

$17.90

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63% off est. retail
If you're intrigued by the idea of making profits even when the market is down, "The Streetsmart Guide to Short Selling" could be your playbook. It's a deep dive into professional short-selling strategies that can arm you with the knowledge to approach the markets with a different perspective. This book could open up new avenues in your trading approach and offer insights into how the pros navigate bearish trends.
Well-Designed: How to Use Empathy to Create Products People Love

$19.90

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54% off est. retail
Imagine developing products that genuinely resonate with consumers. "Well-Designed" is your guide to understanding how empathy isn't just a buzzword, but a tangible tool in creating things people love. Jon Kolko will walk you through a design process that champions real consumer needs over feature overload. It's not just about aesthetics; it's about connection – exactly what Nest achieved with their thermostat. This book is for you if you're looking to stand out in today's fast-paced and often superficial market by creating meaningful, beloved products.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.