Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

87 Results

Switch between grid and list views for a better book browsing experience!
Communication
Clear all

87 Results

No results

Communication
Clear all
Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities
Renee Foong Ling Lee, Ling Lee Renee Foong  | World Scientific Pub Co Inc

Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities

$5.90

Goodreads rating: 5.0

$5.90

90% off est. retail
This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.
How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients

$31.90 $18.90 41% off

Goodreads rating: 3.71

$31.90 $18.90 41% off

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Leveraging The Corporate Brand
James R. Gregory, Jack Wiechmann  | Mcgraw-hill

Leveraging The Corporate Brand

$11.90

Goodreads rating: 4.0

$11.90

84% off est. retail
This is a smart pick if you enjoy business books that connect branding to hard results instead of vague theory. It shows how corporate advertising shapes reputation and why that reputation matters financially, which makes it especially useful for marketers, PR professionals, and leaders. Readers who like practical, credibility-building frameworks will find it grounded and surprisingly forward-looking.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

$31.90 $18.90 41% off

Goodreads rating: 3.88

$31.90 $18.90 41% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
How to Speak Money: What the Money People Say—And What They Really Mean
John Lanchester | Faber & Faber

How to Speak Money: What the Money People Say—And What They Really Mean

$11.90 $8.90 25% off

Goodreads rating: 3.73

$11.90 $8.90 25% off

If you've ever felt lost when finance topics pop up in conversation, "How to Speak Money" might just be your lifeline. John Lanchester offers a witty yet informative tour through the thicket of financial jargon. It’s like having a translator for a world that often feels exclusive and daunting. By the time you're through, you'll not only understand but also be able to confidently engage in discussions about the economic forces shaping our lives.
Brands and Branding
Various | Economist Books

Brands and Branding

$10.90 $8.90 18% off

Goodreads rating: 3.35

$10.90 $8.90 18% off

If you're keen on understanding the world of branding, this book is like having a backstage pass. It's not just any guide; it's a compilation of insights from some of the brightest minds associated with iconic brands. Each contributor offers a unique lens on how branding shapes and is shaped by our culture. For anyone looking to dive deep into branding strategies, this could be a treasure trove of expertise.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls | Wiley

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

$17.90

Goodreads rating: 3.77

$17.90

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

$9.90

Goodreads rating: 3.82

$9.90

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

$18.90 $14.90 21% off

Goodreads rating: 3.92

$18.90 $14.90 21% off

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities
Jean-Noël Kapferer | Kogan Page Business Books

Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

$11.90

Goodreads rating: 3.83

$11.90

If you’re curious about how great brands stay relevant when markets shift beneath them, this feels sharp and surprisingly timeless. Kapferer brings a big-picture view of branding that goes beyond logos and advertising, and into survival, identity, and strategy. It’s the kind of business book readers appreciate for making brand thinking feel urgent, practical, and much more human.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

$8.90 $7.90 11% off

Goodreads rating: 4.01

$8.90 $7.90 11% off

68% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

$16.90 $4.90 71% off

Goodreads rating: 3.32

$16.90 $4.90 71% off

83% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

$19.90 $7.90 60% off

Goodreads rating: 3.63

$19.90 $7.90 60% off

90% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

$10.90 $5.90 46% off

Goodreads rating: 3.83

$10.90 $5.90 46% off

86% off est. retail
If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

$29.90 $17.90 40% off

Goodreads rating: 3.95

$29.90 $17.90 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

$17.90 $5.90 67% off

Goodreads rating: 3.36

$17.90 $5.90 67% off

95% off est. retail
The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

$27.90 $9.90 65% off

Goodreads rating: 0.0

$27.90 $9.90 65% off

89% off est. retail
This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

$14.90 $6.90 54% off

$14.90 $6.90 54% off

90% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

$22.90 $3.90 83% off

$22.90 $3.90 83% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

$5.90 $3.90 34% off

Goodreads rating: 3.93

$5.90 $3.90 34% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $4.90 55% off

Goodreads rating: 3.5

$10.90 $4.90 55% off

88% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Understanding the Business Environment: Inside and Outside the Organisation - Thryft
Claire Capon | Financial Times

Understanding the Business Environment: Inside and Outside the Organisation

$15.90

Goodreads rating: 3.58

$15.90

90% off est. retail
If you're diving into the world of business studies, Capon's book could be your ideal starting block. It frames the complexities of organizational environments in a way that's accessible yet thorough, perfect for grounding your understanding in both theory and practice. Whether you're a student or an emerging professional, you'll find it packed with insights that will help you navigate the intricacies of the business world.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

$18.90 $3.90 79% off

Goodreads rating: 4.18

$18.90 $3.90 79% off

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century
Jim Aitchison, Mark Austin  | Wiley

Is Anybody Out There?: The New Blueprint for Marketing Communications in the 21st Century

$17.90 $4.90 73% off

Goodreads rating: 3.25

$17.90 $4.90 73% off

89% off est. retail
Considering the myriad of media channels and brand-building tools available today, "Is Anybody Out There?" could be the beacon you need. It dissects modern marketing communication strategies, helping you understand and manage the new marketing paradigm. Whether you're looking to enhance your local, regional, or global reach, this book arms you with insights to gain a competitive advantage in the rapidly evolving marketing landscape.
The Economist Pocket Style Book
The Economist | Economist Publications

The Economist Pocket Style Book

$3.90

Goodreads rating: 3.25

$3.90

If you're keen to refine your writing style, especially for business or academic purposes, the "Economist Pocket Style Book" might be right up your alley. It's short and practical, allowing you to quickly grasp the essentials of clear communication. This could be the tool you need to polish your reports, presentations, or even emails, ensuring they're not just understood but also respected.
Basic Marketing : A Global Managerial Approach - Thryft
E. Jerome McCarthy | Mcgraw-hill Education (ise Editions)

Basic Marketing : A Global Managerial Approach

$12.90 $3.90 70% off

Goodreads rating: 0.0

$12.90 $3.90 70% off

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

$24.90 $10.90 56% off

Goodreads rating: 4.19

$24.90 $10.90 56% off

90% off est. retail
Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
Internet Commerce - Thryft

Internet Commerce

$10.90 $6.90 37% off

$10.90 $6.90 37% off

90% off est. retail
If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

$10.90 $3.90 64% off

Goodreads rating: 3.91

$10.90 $3.90 64% off

82% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

$43.90

Goodreads rating: 4.07

$43.90

90% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

$46.90 $28.90 38% off

Goodreads rating: 3.66

$46.90 $28.90 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$14.90 $8.90 40% off

Goodreads rating: 3.03

$14.90 $8.90 40% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

$12.90 $7.90 39% off

Goodreads rating: 2.77

$12.90 $7.90 39% off

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

$9.90

Goodreads rating: 3.73

$9.90

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

$11.90 $10.90 8% off

Goodreads rating: 3.91

$11.90 $10.90 8% off

89% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Marketing Research Essentials - Thryft
Carl D. McDaniel, Roger H. Gates  | Wiley

Marketing Research Essentials

$35.90

Goodreads rating: 3.57

$35.90

90% off est. retail
If you're looking to break into the marketing field or simply want to sharpen your market research skills, this book is a real asset. It hones in on practical applications and delivers current examples that bring complex concepts down to earth. Plus, the authors' firsthand industry experience translates into insights that can directly inform your business decisions. Reading this, you'll move beyond theory to grasp the full spectrum of market research practice.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

$11.90

Goodreads rating: 3.6

$11.90

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.
The Fast Forward MBA In Business - Thryft
Virginia O'Brien | Wiley

The Fast Forward MBA In Business

$7.90 $3.90 51% off

Goodreads rating: 3.75

$7.90 $3.90 51% off

85% off est. retail
"The Fast Forward MBA in Business provides a comprehensive overview of the basics of business in a concise and easy-to-understand manner. It covers a diverse range of topics, from leadership to accounting to economics, making it ideal for anyone looking to refresh their knowledge or start their business journey. The mix of cases, examples, and quick chapters makes finding answers fast and easy. Recommended for those seeking a crash course in business."
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

$8.90 $3.90 56% off

Goodreads rating: 3.4

$8.90 $3.90 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Hardcover

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$14.90 $9.90 34% off

Goodreads rating: 3.84

$14.90 $9.90 34% off

75% off est. retail
If you're fascinated by the giant strides in the digital world, particularly how search engines have become integral to our daily lives, "The Search" is for you. John Battelle offers a rare glimpse into Google's ascent and its profound influence on business and culture. It's an eye-opening read for anyone curious about the backdrop of the technology we so often take for granted.
The Attention Economy and How Media Works: Simple Truths for Marketers
Karen Nelson-Field | Springer

The Attention Economy and How Media Works: Simple Truths for Marketers

$25.90

Goodreads rating: 4.09

$25.90

51% off est. retail
If you find yourself wrestling with getting noticed in today's saturated media landscape, Karen Nelson-Field's insights in this book could be your strategic compass. She doesn't just throw stats and facts at you; she dissects them and helps you navigate the complex world of attention economy, making it especially valuable if you're in marketing or advertising and need to understand what truly grabs and keeps attention.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

$10.90 $3.90 64% off

Goodreads rating: 5.0

$10.90 $3.90 64% off

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

$10.90

Goodreads rating: 3.5

$10.90

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
George S. Day | Free Press

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

$8.90 $4.90 45% off

Goodreads rating: 3.5

$8.90 $4.90 45% off

89% off est. retail
This book could be a gem if you're looking to dive deep into customer-centric business strategies. George S. Day has distilled a decade of research and real-world examples into insights that can transform your approach to marketing. If you aim to understand the intricacies of market orientation and customer value, and plan to apply these principles to attract and retain valuable customers, this read will be right up your alley. Your takeaways could be the competitive edge your business needs.
Multimedia Gateway to the Next Millennium - Thryft
Joyce Schwarz, Robert Aston  | Morgan Kaufmann Pub

Multimedia Gateway to the Next Millennium

$38.90 $6.90 82% off

Goodreads rating: 5.0

$38.90 $6.90 82% off

89% off est. retail
If you're intrigued by the early stages of multimedia evolution, this book could be a nostalgic dive into how experts once envisioned our current digital era. While some predictions might now seem outdated, it provides a fascinating time capsule that could give you perspective on just how far we've come and perhaps where we still might be headed, as mapped out by those who were there at the dawn of this revolution.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.