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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients
David Kean | Marshall Cavendish Books Ltd

How to Win Friends and Influence Profits: The Art of Winning More Business From Your Clients

$31.90 $18.90 41% off

Goodreads rating: 3.71

$31.90 $18.90 41% off

If growing your service business is a priority, this book could be invaluable to you. It's like an owner's manual, providing a practical roadmap to not just win over clients, but to expand your business with them. In a competitive market where your rivals might be one step ahead, insights from "How to Win Friends and Influence Profits" could give you that necessary edge.
Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing
Sergio Zyman, Armin A. Brott  | Portfolio Hardcover

Renovate Before You Innovate - Why Doing the New Thing Might Not Be the Right Thing

$16.90 $4.90 71% off

Goodreads rating: 3.32

$16.90 $4.90 71% off

83% off est. retail
This book is invaluable if you're finding yourself seduced by the siren call of innovation when your business might just need a bit of sprucing up. Zyman digs deep into the pitfalls of chasing the 'new' at the expense of what's 'true'—to your brand, that is. Remember, a fresh coat of paint can often save the structure beneath, which is precisely what you'll learn to do for your business with these insights.
Leveraging The Corporate Brand
James R. Gregory, Jack Wiechmann  | Mcgraw-hill

Leveraging The Corporate Brand

$11.90

Goodreads rating: 4.0

$11.90

84% off est. retail
This is a smart pick if you enjoy business books that connect branding to hard results instead of vague theory. It shows how corporate advertising shapes reputation and why that reputation matters financially, which makes it especially useful for marketers, PR professionals, and leaders. Readers who like practical, credibility-building frameworks will find it grounded and surprisingly forward-looking.
Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities
Jean-Noël Kapferer | Kogan Page Business Books

Reinventing the Brand: Can The World's Top Brands Survive The New Market Realities

$11.90

Goodreads rating: 3.83

$11.90

If you’re curious about how great brands stay relevant when markets shift beneath them, this feels sharp and surprisingly timeless. Kapferer brings a big-picture view of branding that goes beyond logos and advertising, and into survival, identity, and strategy. It’s the kind of business book readers appreciate for making brand thinking feel urgent, practical, and much more human.
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell | Little, Brown Book Group

The Tipping Point: How Little Things Can Make a Big Difference

$8.90 $7.90 11% off

Goodreads rating: 4.01

$8.90 $7.90 11% off

68% off est. retail
If you're captivated by the nuances of social dynamics, Gladwell's 'The Tipping Point' might just be your next fascinating read. It's a book that unravels the mystery behind why certain trends catch on and how minuscule actions can have significant impacts. It's a mixture of psychology, sociology, and marketing that offers an understanding of the mechanics behind societal shifts. If you're someone who is curious about the world around you and enjoys looking at things from a fresh perspective, this could be the eye-opener you need.
Persuasion Profiling: How the Internet Knows What Makes You Tick
Maurits Kaptein | Business Contact; 6 Edition

Persuasion Profiling: How the Internet Knows What Makes You Tick

$18.90 $14.90 21% off

Goodreads rating: 3.92

$18.90 $14.90 21% off

If you're intrigued by the algorithms that seem to predict your every desire on the internet, "Persuasion Profiling" is an eye-opener. It unveils the increasingly sophisticated tactics used to influence online behavior. For anyone concerned about privacy or interested in the digital marketing world, this book breaks down how personalization online shapes decisions and preferences, prompting some serious thought about the web's intimate role in our lives.
How to Speak Money: What the Money People Say—And What They Really Mean
John Lanchester | Faber & Faber

How to Speak Money: What the Money People Say—And What They Really Mean

$11.90 $8.90 25% off

Goodreads rating: 3.73

$11.90 $8.90 25% off

If you've ever felt lost when finance topics pop up in conversation, "How to Speak Money" might just be your lifeline. John Lanchester offers a witty yet informative tour through the thicket of financial jargon. It’s like having a translator for a world that often feels exclusive and daunting. By the time you're through, you'll not only understand but also be able to confidently engage in discussions about the economic forces shaping our lives.
Brands and Branding
Various | Economist Books

Brands and Branding

$10.90 $8.90 18% off

Goodreads rating: 3.35

$10.90 $8.90 18% off

If you're keen on understanding the world of branding, this book is like having a backstage pass. It's not just any guide; it's a compilation of insights from some of the brightest minds associated with iconic brands. Each contributor offers a unique lens on how branding shapes and is shaped by our culture. For anyone looking to dive deep into branding strategies, this could be a treasure trove of expertise.
Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities
Renee Foong Ling Lee, Ling Lee Renee Foong  | World Scientific Pub Co Inc

Art Hats in Renaissance City: Reflections and Aspirations of Four Generations of Art Personalities

$5.90

Goodreads rating: 5.0

$5.90

90% off est. retail
This book would be a good read for someone who is curious about the journey of Singapore's art scene. Through personal reflections and aspirations, it provides an authentic voice of those who have shaped the cultural landscape of the city. It not only showcases the diversity of creative industries but also highlights the crucial role of heritage development in Singapore's artistic evolution. Whether you are an art enthusiast or simply interested in understanding the transformation of a city through art, this anthology offers valuable insights and real-life experiences that will leave you inspired.
The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)
David Weinberger, Doc Searls, Christopher Locke  | Pitman Pub Ltd

The Cluetrain Manifesto: The End of Business as Usual (Financial Times Series)

$9.90

Goodreads rating: 3.82

$9.90

If you feel like the business world is moving at a breakneck pace, "The Cluetrain Manifesto" might just put words to your intuition. It's a deep dive into how the Internet has fundamentally shifted the way companies and customers interact. This book will resonate with you if you're interested in understanding the dynamics of the modern marketplace and the importance of genuine communication in the digital age.
Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth
Hunter Hastings, Jeff Saperstein  | Wharton School Pub

Improve Your Marketing to Grow Your Business: Insights and Innovation That Drive Business and Brand Growth

$31.90 $18.90 41% off

Goodreads rating: 3.88

$31.90 $18.90 41% off

If you're looking for growth that's not just a fluke, this book aligns perfect strategy with real-world insights. It's like getting an insider's tour of how top brands make marketing a science, driving profitability and brand growth methodically. Consider it your not-so-secret weapon in creating a marketing culture that doesn't just aim high but scores high, consistently.
Welcome to the Creative Age: Bananas, Business and the Death of Marketing
Mark Earls | Wiley

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

$17.90

Goodreads rating: 3.77

$17.90

If you're feeling that the traditional marketing playbook no longer resonates with today's rapidly changing business environment, "Welcome to the Creative Age" could open your eyes to a new paradigm. Earls offers a compelling view on why embracing creativity is essential and how innovative ideas can reformulate success. Ideal for forward-thinkers and those looking to understand the shift in consumer psychology and business strategies.
Asian Brand Strategy: How Asia Builds Strong Brands
Martin Roll | Palgrave Macmillan

Asian Brand Strategy: How Asia Builds Strong Brands

$19.90 $7.90 60% off

Goodreads rating: 3.63

$19.90 $7.90 60% off

90% off est. retail
If you're intrigued by the intersection of culture and commerce, "Asian Brand Strategy" is a compelling read that dives into the evolving landscape of Asia's market presence. This book offers a deep dive into how Asian companies have sculpted their brands to resonate on a global scale, using thoughtful strategies and innovative approaches. It's a must-read for anyone interested in the intricacies of branding within the dynamic and diverse context of Asian markets.
Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone
Mitch Joel | Business Plus

Six Pixels of Separation: Everyone Is Connected - Connect Your Business to Everyone

$10.90 $5.90 46% off

Goodreads rating: 3.83

$10.90 $5.90 46% off

86% off est. retail
If you're keen on making waves in the digital marketing ocean, "Six Pixels Of Separation" is your navigation chart. Mitch Joel dives into how connectivity shapes marketing today, offering insights that could transform your business approach and widen your reach. It's a treasure map for entrepreneurs aiming to harness the power of the Internet's boundless audiences.
Measuring Marketing: 103 Key Metrics Every Marketer Needs - Thryft
John A. Davis | Wiley

Measuring Marketing: 103 Key Metrics Every Marketer Needs

$8.90 $3.90 56% off

Goodreads rating: 3.4

$8.90 $3.90 56% off

If you're knee-deep in marketing and feel the pressure to prove the value of your campaigns, "Measuring Marketing" is your ally. John A. Davis lays out a clear roadmap of 103 metrics that will help you translate marketing efforts into definitive financial terms. This book could change how you approach your marketing strategy and give you the tools to communicate your results effectively to stakeholders.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

$7.90 $4.90 38% off

Goodreads rating: 4.09

$7.90 $4.90 38% off

90% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

$43.90

Goodreads rating: 4.07

$43.90

90% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Dictionary of Business Terms - Thryft

Dictionary of Business Terms

$10.90 $3.90 64% off

$10.90 $3.90 64% off

Expanded with new entries and updated to reflect recent economic developments and the current business climate, this quick-reference dictionary defines more than 7,500 terms relating to accounting, taxation, advertising, business law, communications, transportation, computers and the Internet, economics, finance, insurance, international business, management, marketing and statistics. Definitions come with examples, illustrations, and cross-references. An appendix defines hundreds of business-related abbreviations and acronyms. Here is a useful, easy-to-understand reference book with information that is helpful to everyone involved in business activities, whether novices or experienced business executives.


Author: Jack Friedman
Format: Paperback
Number of Pages: 784
Publisher: Peterson's Guides,U.S.
Publication Date: 09 Jul 2007
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Web Rules: How the Internet Is Changing the Way Consumers Make Choices
Tom Murphy | Dearborn Trade Pub

Web Rules: How the Internet Is Changing the Way Consumers Make Choices

$10.90

Goodreads rating: 3.5

$10.90

'Web Rules' is perfect for anyone interested in the early 2000s internet landscape and how it began shaping consumer decisions. It's a fascinating look back at how digital trends were anticipated to evolve at the turn of the century, offering historical context that can deepen your understanding of today's online marketplace. If you're in business, marketing, or just curious about the digital revolution's infancy, this book could serve as an eye-opener and a thoughtful comparison to current trends.
Doing Business Internationally: The Guide To Cross-Cultural Success - Thryft
Thomas Walker, Danielle Medina Walker  | Mcgraw Hill

Doing Business Internationally: The Guide To Cross-Cultural Success

$10.90 $5.90 46% off

Goodreads rating: 3.64

$10.90 $5.90 46% off

90% off est. retail
As our world becomes increasingly interconnected, understanding the nuances of cross-cultural interactions is key. "Doing Business Internationally" is more than a guide; it's a deep dive into the complexities of multicultural negotiations and management. Whether you’re an entrepreneur, a business student, or a seasoned executive, this book will equip you with the insights and tools to thrive in a global marketplace, including the celebrated Cultural Orientations Inventory for personal development.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Ronni T. Marshak, Patricia B. Seybold  | Crown Business

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

$13.90 $4.90 65% off

Goodreads rating: 3.54

$13.90 $4.90 65% off

89% off est. retail
If you're intrigued by how top-tier companies have ingeniously harnessed the power of the internet to elevate their customer service and boost their profits, then Patricia Seybold's 'Customers.com' holds the key. It's a treasure trove of real-world examples, from Amazon to Hertz, illustrating the art of customer-centric online strategy. Whether you're a budding entrepreneur or a seasoned executive, this book could become your roadmap to mastering e-commerce and staying competitive in the digital age.
Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures
Marc Raynauld, Irene Rodgers, Charles Gancel  | Mcgraw-hill

Successful Mergers, Acquisitions and Strategic Alliances: How to Bridge Corporate Cultures

$15.90

Goodreads rating: 4.5

$15.90

If you're involved in corporate mergers, "Successful Mergers, Acquisitions and Strategic Alliances" could be instrumental in your approach to integrating diverse corporate cultures. It's a guide for enhancing your strategy during the tumultuous change and integration process, aiming to shorten cycle times and soothe the emotional upheaval that these events often cause. Keeping key talent within your organization is crucial, and this book offers insightful methods to reassure and retain your best people amidst the change.
Marketing
Carl D. McDaniel | Longman

Marketing

$10.90 $4.90 55% off

Goodreads rating: 3.5

$10.90 $4.90 55% off

88% off est. retail
If you're diving into the world of marketing, this book is like your personal GPS. It doesn't just scratch the surface; it's a deep dive that's constantly refreshed with the latest industry standards and examples. Think of it as your all-in-one, updated marketing mentor, brilliantly explaining how every piece of the marketing mix fits together in the real world.
Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch - Thryft

Mobile Media and Applications, From Concept to Cash : Successful Service Creation and Launch

$10.90

Goodreads rating: 4.0

$10.90

89% off est. retail
This book is a comprehensive guide for professionals and decision makers in the IT, Telecoms and Media industries looking to create and launch successful mobile services. The author provides real case studies and experiences to help readers understand the challenges and keys to success in this industry. It also highlights the impact of mobile devices and customer behavior on mobile services, and offers best practices for making service environments efficient and powerful. Overall, this book is an invaluable resource for anyone looking to create successful mobile services.
The Want Makers
Eric Clark | Penguin Books

The Want Makers

$10.90 $5.90 46% off

Goodreads rating: 3.67

$10.90 $5.90 46% off

62% off est. retail
"The Want Makers" is a thought-provoking dive into the advertising world that surrounds us. If you've ever felt curious about the invisible forces that nudge our decisions every day, Eric Clark's well-researched exploration will provide you not just with historical insights, but with a critical lens to view modern consumer culture. It's a revealing read for anyone interested in the psychological levers behind our spending habits and societal trends.
Facebook Marketing: Leverage Social Media to Grow Your Business
Steven Holzner | Que Pub

Facebook Marketing: Leverage Social Media to Grow Your Business

$12.90 $7.90 39% off

Goodreads rating: 2.77

$12.90 $7.90 39% off

As a book-keeper, it seems you're interested in harnessing the potential of social media for business growth. "Facebook Marketing" could serve as a valuable resource. Steven Holzner's expertise and use of real case studies translate into actionable strategies rather than mere theories. If you're aiming to enhance your digital marketing skills, especially within the Facebook realm, this book could offer you new perspectives and methods proven to be effective in the ever-evolving online marketing landscape.
The Economist Pocket Style Book
The Economist | Economist Publications

The Economist Pocket Style Book

$3.90

Goodreads rating: 3.25

$3.90

If you're keen to refine your writing style, especially for business or academic purposes, the "Economist Pocket Style Book" might be right up your alley. It's short and practical, allowing you to quickly grasp the essentials of clear communication. This could be the tool you need to polish your reports, presentations, or even emails, ensuring they're not just understood but also respected.
The Nissan Report - Thryft

The Nissan Report

$7.90 $3.90 51% off

$7.90 $3.90 51% off

89% off est. retail
The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb - Thryft
Joseph R. Dominick | Mcgraw-hill Humanities/social Sciences/languages

The Dynamics Of Mass Communication - Media In The Digital Age With Media World And PowerWeb

$5.90 $3.90 34% off

Goodreads rating: 3.76

$5.90 $3.90 34% off

97% off est. retail
The Dynamics of Mass Communication offers a comprehensive and engaging look into the world of media and communication. With a focus on ethics and critical cultural perspectives, this book provides an in-depth understanding of the history, organization, ownership, and economics of the media. The addition of a section on the impact of the digital age in each media chapter makes this text an essential read for anyone interested in staying up-to-date with modern communication.
Essentials of Services Marketing
Jochen Wirtz, Christopher Lovelock, Patricia Chew  | Pearson College Div

Essentials of Services Marketing

$29.90 $17.90 40% off

Goodreads rating: 3.95

$29.90 $17.90 40% off

If you're looking to get a handle on services marketing with a global perspective, "Essentials of Services Marketing" could be your go-to resource. The full-color visuals woven throughout the book make complex concepts accessible, and the international case studies provide tangible examples you can relate to, enhancing your learning experience. Whether you're a student or a professional brushing up on marketing fundamentals, the systematic approach and clear language of this book will simplify your study and provide practical insights.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

$32.90 $16.90 49% off

Goodreads rating: 4.0

$32.90 $16.90 49% off

90% off est. retail
For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

$9.90 $3.90 61% off

Goodreads rating: 3.36

$9.90 $3.90 61% off

79% off est. retail
Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Practical Marketing : An Asian Perspective - Thryft
Wee Chow Hou | Addison Wesley

Practical Marketing : An Asian Perspective

$10.90 $3.90 64% off

Goodreads rating: 5.0

$10.90 $3.90 64% off

If you've got an eye on the Asian markets, "Practical Marketing: An Asian Perspective" could be your guidebook. This isn't just about theory; it's a lens on how dynamic, diverse economies have shaped marketing strategies across a vast region. Business students, marketers, and entrepreneurs could find this especially valuable for understanding consumer behavior and market trends in Asia's high-growth contexts.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

$5.90 $3.90 34% off

Goodreads rating: 3.67

$5.90 $3.90 34% off

87% off est. retail
Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics
Marshall Sponder | Mcgraw-hill

Social Media Analytics: Effective Tools for Building, Interpreting, and Using Metrics

$10.90 $8.90 18% off

Goodreads rating: 3.24

$10.90 $8.90 18% off

Imagine mastering the ever-changing landscape of social media analytics. With 'Social Media Analytics' as your guide, you'll be equipped to make sense of the overwhelming data, transforming it into strategic actions that can powerfully impact your business or brand. Marshall Sponder marries detailed case studies with practical tools, making this read invaluable for marketers who want to stay ahead of the curve and harness the full potential of social media insights.
Marketing Research

Marketing Research

$8.90 $5.90 34% off

$8.90 $5.90 34% off

If you're keen to delve into the intricacies of market analysis and consumer trends, "Marketing Research" could offer you a solid foundation. It's a particularly good choice if you're interested in not just the theoretical background but also practical applications for today's dynamic market landscape. The book's age might provide a valuable retrospective on how marketing strategies have evolved.
Pacific Rift
Michael Lewis | Hodder

Pacific Rift

$8.90 $6.90 22% off

Goodreads rating: 3.12

$8.90 $6.90 22% off

If you're intrigued by the subtle intricacies of cultural differences and their impact on business, "Pacific Rift" is an enlightening pick. Michael Lewis, with his sharp wit and keen observations, offers a personal look into the lives of two businessmen navigating the complexities of cross-cultural dealings. It’s a candid exploration that might change the way you perceive international business relations.
Consumer Behavior & Marketing Strategy, 9th Edition - Thryft
Peter Olsen | Mcgraw Hill Higher Education

Consumer Behavior & Marketing Strategy, 9th Edition

$11.90 $10.90 8% off

Goodreads rating: 3.91

$11.90 $10.90 8% off

89% off est. retail
If you're looking to understand the 'why' behind consumer choices and leverage that knowledge for effective marketing, this book is a gold mine. It dissects consumer behavior with a clear model, offering a structured approach that you can apply to your marketing strategies. Whether you're a student, a marketing professional, or simply interested in the psychological underpinnings of shopping habits, you'll find this text valuable for its depth and applicability.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

$10.90 $3.90 64% off

Goodreads rating: 3.91

$10.90 $3.90 64% off

82% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
The Big Picture: The New Logic of Money and Power in Hollywood - Thryft
Edward Jay Epstein | Random House

The Big Picture: The New Logic of Money and Power in Hollywood

$9.90 $4.90 51% off

Goodreads rating: 3.79

$9.90 $4.90 51% off

88% off est. retail
This book uncovers the behind-the-scenes workings of Hollywood, showing how the major studios rake in massive profits not just from movie tickets, but also from various other industries related to their films. From video games to theme park rides, Hollywood's money-making strategies are brilliantly unraveled. With intriguing insider stories and profiles of influential visionaries, The Big Picture offers an eye-opening journey into the hidden economics of the entertainment industry. If you're curious about the complex and fascinating world of Hollywood's evolution, this book is a must-read.
The End of the Nation State: The Rise of Regional Economies
Kenichi Ohmae | Free Press

The End of the Nation State: The Rise of Regional Economies

$15.90

Goodreads rating: 3.57

$15.90

If you're fascinated by the complexities of how global economics shapes our world, Ken'ichi Ōmae's analysis might resonate with you. It challenges traditional concepts of political borders and offers a visionary perspective on how regional economies could redefine our understanding of nation-states. It's a compelling pick for anyone interested in the intersection of geopolitics and global market dynamics.
Marketing Research
Carl D. McDaniel, Roger H. Gates  | John Wiley & Sons Ltd

Marketing Research

$14.90 $8.90 40% off

Goodreads rating: 3.03

$14.90 $8.90 40% off

If you're diving into the realm of market research, McDaniel and Gates have crafted a guide that's both practical and grounded in real-life applications. Their hands-on approach means you'll get to explore actual data samples, meet industry professionals through the text, and tackle case problems that mirror real business challenges. This is a resource that promises not just to teach you the theory but to arm you with the skills to analyze and apply market research effectively.
Money Talks: The 2500 Greatest Business - Thryft
Robert Warren Kent | Pocket Books

Money Talks: The 2500 Greatest Business

$7.90 $3.90 51% off

Goodreads rating: 0.0

$7.90 $3.90 51% off

68% off est. retail
This book is perfect for anyone looking for inspiration and insight into the world of business. Its collection of quotes from successful entrepreneurs, managers, and economists is sure to provide helpful advice for anyone looking to succeed in the business world. Reviews praise the book for its concise but powerful presentation of business wisdom.
The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
John Battelle | Portfolio Trade

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

$12.90 $8.90 31% off

Goodreads rating: 3.84

$12.90 $8.90 31% off

60% off est. retail
If you're fascinated by the digital age's transformation, "The Search" is a compelling read. It unveils the dramatic changes in business and society, led by Google and the rise of online search. As you delve into this book, you'll gain a deeper understanding of how searching shapes our everyday lives and has altered the very fabric of our culture. It's a narrative that's especially relevant if you're intrigued by the intersection of technology, business, and daily existence.
Tomorrow People : Future Consumers and How to Read Them - Thryft

Tomorrow People : Future Consumers and How to Read Them

$17.90 $5.90 67% off

Goodreads rating: 3.36

$17.90 $5.90 67% off

95% off est. retail
The Tomorrow People is a must-read for anyone interested in understanding consumer behavior and anticipating future trends. Raymond's insight into emerging lifestyles and cultural changes will help readers map, predict, and respond to market trends before competitors, and create new products, services and brands that deliver future profits. This book teaches you how to read people rather than reports and shift your business to a more customer-centric approach.
A Bull in China : Investing Profitably in the World's Greatest Market - Thryft
Jim Rogers | Wiley

A Bull in China : Investing Profitably in the World's Greatest Market

$8.90 $3.90 56% off

Goodreads rating: 3.5

$8.90 $3.90 56% off

83% off est. retail
This book is the ultimate guide for anyone looking to invest wisely in the Chinese market. Jim Rogers, a successful investor and finance professor, shares invaluable insights and predictions about China's future dominance. With his expertise, he not only reveals profitable investment strategies but also highlights how China's growth will impact companies, markets, and economies worldwide. If you're ready to unlock the potential of China's market, this book is your indispensable companion.
Scoring Points: How Tesco Is Winning Customer Loyalty
Tim Phillips, Clive Humby, Terry Hunt  | Kogan Page Business Books

Scoring Points: How Tesco Is Winning Customer Loyalty

$9.90

Goodreads rating: 3.73

$9.90

If you're interested in the magic behind successful business strategies, "Scoring Points" might just satisfy that curiosity. It provides an insider's look at Tesco's journey to retail dominance, made possible through a deep understanding of customer loyalty. The book offers valuable insights into how Tesco’s Clubcard transformed not just their bottom line, but also their customers' shopping experiences. Ideal for marketers, strategists, and anyone intrigued by the alchemy of consumer relations.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Managing Customer Value: One Stage at a Time
Sara N-Marandi, Soman Dilip  | World Scientific Pub Co Inc

Managing Customer Value: One Stage at a Time

$11.90

Goodreads rating: 3.6

$11.90

This is a strong pick if you already know the basics of marketing and want something more focused and practical. It shifts the conversation from broad mass marketing to understanding what a customer feels and does at each stage before buying. Readers who like strategy with a human angle will appreciate how it turns consumer behavior into more precise, timely marketing actions.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.