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Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Answering The Ultimate Question - How Net Promoter Can Transform Your Business - Thryft
Laura L. Brooks, Richard Owen  | Jossey-bass

Answering The Ultimate Question - How Net Promoter Can Transform Your Business

$7.90 $3.90 51% off

Goodreads rating: 3.58

$7.90 $3.90 51% off

89% off est. retail
Answering The Ultimate Question is recommended for business owners and entrepreneurs who want to gain customer loyalty by understanding their needs better. This book provides a thorough explanation of the Net Promoter Score and its significance in business success, along with numerous real case studies. It highlights the comparative advantage of Net Promoter Score over other conventional methods for measuring customer satisfaction.
Interpreting China's Economy
Gregory C. Chow | Wspc

Interpreting China's Economy

$17.90 $10.90 39% off

Goodreads rating: 2.91

$17.90 $10.90 39% off

76% off est. retail
If you're captivated by the global economic landscape and China's rapid ascent within it, "Interpreting China's Economy" by Gregory C. Chow could widen your perspective. It's not just a sterile set of statistics; Chow brings the story of China's economic surge to life, illuminating the role of entrepreneurship and drawing interesting parallels with America. This analysis could give you a nuanced understanding of the economic forces shaping our world.
The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise
David White, Steve Coley, Mehrdad Baghai  | Basic Books

The Alchemy of Growth: Practical Insights for Building the Enduring Enterprise

$8.90 $7.90 11% off

Goodreads rating: 3.87

$8.90 $7.90 11% off

If you're seeking ways to invigorate your business with long-term, profitable expansion, "The Alchemy of Growth" might just be the catalyst you're looking for. Its unique approach to managing multiple business horizons simultaneously provides a robust framework to not just grow, but to thrive in an ever-changing landscape. Ideal for forward-thinking managers, this book will become your guide to strategic decision-making and investing in your company's future.
The Ten-Day MBA
Steven Silbiger | Harper Business

The Ten-Day MBA

$8.90 $7.90 11% off

Goodreads rating: 3.72

$8.90 $7.90 11% off

If you're looking to brush up on business essentials without spending thousands on an MBA, Silbiger's book can be a game-changer. It's like a crash course in business acumen from top MBA programs. Imagine impressing at your next meeting with a grasp on concepts that could elevate your career. This book might just be the next best step for your professional playbook.
How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know - Thryft
Jeffrey J. Fox | Hyperion

How to Make Big Money In Your Own Small Business: Unexpected Rules Every Small Business Owner Needs to Know

$10.90 $3.90 64% off

Goodreads rating: 3.6

$10.90 $3.90 64% off

85% off est. retail
If you've been flirting with the idea of starting a venture and fancy a no-nonsense guide, Jeffrey Fox's book could be just what you need. It distills the essentials of running various small businesses into bite-sized wisdom. The straightforward chapters cut through the fluff and get down to the business of making money—an approach likely appreciated by those with entrepreneurial spirit.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

$22.90 $3.90 83% off

$22.90 $3.90 83% off

If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
Social Enterprise: A Global Comparison
Janelle A. Kerlin | University Press Of New England

Social Enterprise: A Global Comparison

$9.90

Goodreads rating: 4.0

$9.90

This is a strong pick if you like big-picture nonfiction that compares ideas across countries rather than staying in one narrow case. It shows how social enterprise looks different depending on local politics, law, and culture, which makes it especially useful for students, changemakers, or anyone curious about practical impact. Readers would likely appreciate how grounded and international it feels, with each chapter adding a new lens.
Lean Solutions - How Companies and Customers Can Create Value and Wealth Together
James P. Womack, Daniel T. Jones  | Free Press

Lean Solutions - How Companies and Customers Can Create Value and Wealth Together

$10.90 $5.90 46% off

Goodreads rating: 3.91

$10.90 $5.90 46% off

88% off est. retail
If you're interested in the intersection of business efficiency and consumer satisfaction, "Lean Solutions" is a doorway to understanding how both sides can benefit. The authors, Womack and Jones, delve into practical ways companies can reduce waste while enhancing the value for customers, an approach that could revitalize how you think about consumer relations.
The Creative Edge
William Miller | Basic Books

The Creative Edge

$8.90 $4.90 45% off

Goodreads rating: 0.0

$8.90 $4.90 45% off

If you're feeling like the rapid changes in market trends and workplace dynamics are overwhelming, "The Creative Edge" offers a beacon of clarity. William C. Miller doesn't just talk theory; he provides actionable techniques to harness your creativity and invigorate your organization with fresh, innovative thinking. It's not just about personal growth—it's a team effort, and this book could be your playbook for leading the charge towards a culture that embraces change and fosters innovation.
Fortune Digest
Clark Scott | Oxmoor House

Fortune Digest

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

90% off est. retail
If you're looking to soak up knowledge from top business minds but have limited time, "Fortune Digest" is like a sampler platter for your entrepreneurial spirit. It distills the essence of must-read business classics, allowing you to grasp key principles and strategies without investing hours into each tome. Perfect for the busy go-getter eager to learn from the best.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

$7.90 $3.90 51% off

Goodreads rating: 4.5

$7.90 $3.90 51% off

China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers
Michael J. Bauer, Charles C. Poirier  | Berrett-koehler Publishers

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

$10.90 $6.90 37% off

Goodreads rating: 2.33

$10.90 $6.90 37% off

89% off est. retail
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence - Thryft
Marvin A. Davis | Amacom Books

Take No Prisoners - A No-Holds-Barred Approach To Corporate Excellence

$5.90 $3.90 34% off

Goodreads rating: 3.75

$5.90 $3.90 34% off

90% off est. retail
This book could be a good read for someone who wants no-nonsense advice on how to improve their company's performance. It offers hard-hitting strategies and real-life examples of successful corporate transformations. If you're ready to take a no-holds-barred approach to achieving corporate excellence, this book will provide you with the tough love solutions you need. It's time to confront the messy and difficult problems that hinder profitability and take your business to the next level.
Always Change a Winning Team: Why Reinvention and Change Are Prerequisites for Business Success
Peter Robertson | Marshall Cavendish Business

Always Change a Winning Team: Why Reinvention and Change Are Prerequisites for Business Success

$5.90

Goodreads rating: 3.5

$5.90

80% off est. retail
As you enjoy the rewards of a thriving business, "Always Change a Winning Team" serves as a reminder that the real danger lies in resting on your laurels. Peter Robertson deftly explores the paradox of success, urging a proactive approach to business strategy that eschews complacency for constant innovation. If you're looking to sustain and grow your enterprise in a rapidly evolving marketplace, this book might just be the wake-up call you need.
Rich Dad's Guide to Investing: What the Rich Invest In, That the Poor and the Middle Class Do Not!
Sharon L. Lechter, Robert T. Kiyosaki  | Faithwords

Rich Dad's Guide to Investing: What the Rich Invest In, That the Poor and the Middle Class Do Not!

$10.90 $6.90 37% off

Goodreads rating: 4.01

$10.90 $6.90 37% off

If you've ever wanted to understand the investing strategies that can create and sustain wealth, this guide offers that window. Robert Kiyosaki doesn't just talk theory; he provides actionable advice that differentiates the financial habits of the rich from the rest. It's like getting an insider's view on money management that can change your approach to investing and possibly your financial destiny.
Entrepreneurs Guide to Capital - Thryft
Jennifer Lindsey | Probus Publishing Co.

Entrepreneurs Guide to Capital

$8.90 $3.90 56% off

Goodreads rating: 0.0

$8.90 $3.90 56% off

85% off est. retail
If you're taking your first entrepreneurial steps, this book is like having a wise mentor by your side. It cuts through the complexity of finding and utilizing capital, transforming what can be an overwhelming endeavor into manageable steps. Whether you're looking to understand venture capital or bootstrap your business, it's a resource that could save you time and costly mistakes.
Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
George S. Yip | Basic Books

Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region

$10.90

Goodreads rating: 3.5

$10.90

78% off est. retail
Looking to expand your business into the Asia-Pacific region? "Asian Advantage" is the strategic companion you need. Blending rigorous analysis with tangible strategies, this book by George S. Yip presents essential data and insights into the cultural and economic dynamics of the area. It's an invaluable resource for navigating one of the world's most promising economic landscapes.
The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009 - Thryft

The Next Great Bubble Boom: How to Profit from the Greatest Boom in History: 2005-2009

$9.90 $3.90 61% off

$9.90 $3.90 61% off

90% off est. retail
This book offers a deep dive into economic forecasting, drawing comparisons from the past to predict our future. If you're intrigued by the financial world and want to understand how to make the most of economic booms, this book is a must-read. With valuable insights and practical advice, it equips you with the essential tools to navigate the ever-changing financial landscape. Get ready to plan your investments and embrace entrepreneurial success!
Forbes' Greatest Business Stories of All Time
Daniel Gross | Wiley

Forbes' Greatest Business Stories of All Time

$10.90 $3.90 64% off

Goodreads rating: 3.87

$10.90 $3.90 64% off

If you're fascinated by the intersection of great fortunes and innovative thinking, this book will speak to you. It delves into the narratives of luminaries whose daring decisions and business acumen not only built empires but also shaped the modern world. It's a treasure trove of motivation for aspiring entrepreneurs and a captivating read for anyone intrigued by the giants whose shoulders today's business world stands upon.
Banking on Small Business: Microfinance in Contemporary Russia
Gail Buyske | Cornell University Press

Banking on Small Business: Microfinance in Contemporary Russia

$42.90 $27.90 35% off

Goodreads rating: 3.0

$42.90 $27.90 35% off

73% off est. retail
If you have an interest in both emerging markets and the potent tool of microfinance, "Banking on Small Business" is a revealing read. It skillfully intertwines the trajectory of Russian entrepreneurship with the mechanics and expansion of microfinance in a transforming economy. For students of economic development or advocates of grassroots financial empowerment, Gail Buyske offers a unique and informative perspective on the subject.
Post Corona - From Crisis to Opportunity
Scott Galloway | Bantam Press

Post Corona - From Crisis to Opportunity

$10.90 $6.90 37% off

Goodreads rating: 3.96

$10.90 $6.90 37% off

"Post Corona - From Crisis To Opportunity" is a critical read if you want to understand the massive shifts in business and society accelerated by the Covid-19 pandemic. Scott Galloway's insights are especially valuable, not just for the way they unpack the current landscape but also for how they provide a navigational tool for what's coming next. His straightforward and often humorous approach makes complex economic concepts digestible, and his predictions could be crucial for anyone looking to adapt and thrive in a post-pandemic world.
Wikinomics: How Mass Collaboration Changes Everything
Anthony D. Williams, Don Tapscott  | Penguin Publishing Group

Wikinomics: How Mass Collaboration Changes Everything

$10.90 $5.90 46% off

Goodreads rating: 3.73

$10.90 $5.90 46% off

84% off est. retail
If you're intrigued by how the digital era has revolutionized the way we work, "Wikinomics" could be a compelling read for you. It offers a deep dive into the transformational power of collaboration in the business world. As someone curious about the intersection of technology, innovation, and economy, you'll find the detailed case studies and forward-thinking analysis particularly enlightening. This book is not just a glimpse into modern economics; it’s a roadmap to participating in the future of business.
School of Warrant - Thryft

School of Warrant

$7.90 $3.90 51% off

$7.90 $3.90 51% off

Recommended for first-time investors looking to learn
Contemporary Strategy Analysis: Text and Cases
Robert M. Grant | Wiley

Contemporary Strategy Analysis: Text and Cases

$18.90 $8.90 53% off

Goodreads rating: 3.81

$18.90 $8.90 53% off

If you're delving into the complex world of strategic management and looking for guidance that blends theory with real-world applications, "Contemporary Strategy Analysis" might just be the resource you need. Grant's articulate manner of simplifying intricate ideas and principles could be a game-changer for your understanding of strategy in today's ever-evolving business landscape. It's ideal for those pursuing advanced business studies or anyone in a managerial position seeking to ground their strategic decisions in proven concepts.
The Outsourcing Dilemma - The Search For Competitiveness - Thryft
j-brian-heywood | Financial Times/ Prentice Hall

The Outsourcing Dilemma - The Search For Competitiveness

$4.90 $3.90 20% off

Goodreads rating: 3.33

$4.90 $3.90 20% off

91% off est. retail
Recommendation: This book is a must-read for anyone grappling with the outsourcing dilemma. It not only provides a thorough exploration of the arguments for and against outsourcing, but also offers practical insights on how to navigate the complexities of outsourcing projects. Whether you are a business owner considering outsourcing, a project manager overseeing an outsourced project, or simply interested in understanding the impact of outsourcing on competitiveness, this book is a valuable resource that will help you make informed decisions and avoid common pitfalls.
IT and the East: How China and India Are Altering the Future of Technology and Innovation
James M. Popkin, Partha Iyengar  | Harvard Business Review Press

IT and the East: How China and India Are Altering the Future of Technology and Innovation

$25.90 $15.90 39% off

Goodreads rating: 2.56

$25.90 $15.90 39% off

If you've been keen on grasping how the technological epicenter is moving towards Asia, "IT and the East" is a pivotal read. The book doesn't just outline the emerging trends; it offers an in-depth analysis of India and China's growing influence in technology and innovation. Bridging the knowledge gap, it can provide you with strategic insights into the future landscape of global tech competition. Whether you're a business strategist or just tech-curious, understanding these dynamics could be crucial for staying ahead.
McDonald's Behind the Arches
John F. Love | Bantam Books

McDonald's Behind the Arches

$8.90 $5.90 34% off

Goodreads rating: 4.13

$8.90 $5.90 34% off

80% off est. retail
You're intrigued by the might of McDonald's, not just as a food outlet, but as a beacon of entrepreneurship and innovation. John F. Love's "Behind the Arches" isn't just a tale of a successful business; it's an invite to understand the resilience and adaptability required to stay on top in a constantly shifting global market. Reading this, you'll gain insights into how McDonald’s has grown against economic tides, evolving with societal changes and ethical practices. It's a book for dreamers, doers, and thinkers alike.
Success Secrets to Maximise Business in China - Thryft
Larry T.L. Luah | Kuperard

Success Secrets to Maximise Business in China

$10.90 $3.90 64% off

Goodreads rating: 0.0

$10.90 $3.90 64% off

If you're looking to expand your horizons into the Chinese market, this book could be your guide. It's tailored for entrepreneurs and business enthusiasts eager to understand the complexities of conducting business in China. The book stands out for its in-depth exploration of Chinese cultural practices and how they intertwine with successful business strategies. It's not just a guide; it feels like an insider's roadmap to navigating the unique and often misunderstood business landscape of China.
Marketing Management : International Edition - Thryft
philip-kotler | Fisicalbook

Marketing Management : International Edition

$17.90 $9.90 45% off

Goodreads rating: 4.05

$17.90 $9.90 45% off

89% off est. retail
This book is perfect for MBA and undergraduate students who want to gain an in-depth understanding of the latest marketing trends and techniques. With up-to-date coverage, hundreds of new cases, and a special emphasis on four major themes, this book offers a comprehensive look at customer relationship management, technology, brand building, and global marketing. With Philip T. Kotler's expertise, this book serves as a valuable learning tool for students and professionals looking to stay ahead in the ever-changing marketing environment.
Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond - Thryft
Patricia B.; Marshak Ronni Seybold | Random House Business Books

Customers.Com - How To Create A Profitable Business Strategy For The Internet And Beyond

$7.90 $3.90 51% off

Goodreads rating: 3.54

$7.90 $3.90 51% off

This book is great for business owners who are looking to expand their business and improve their profits using digital marketing strategies. The book offers step-by-step guidance on how to develop an effective online business strategy and features real-life examples of successful companies using the internet to boost their sales and customer engagement. The author's wealth of experience in internet marketing makes this book highly recommended for anyone looking to take their business to the next level.
FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want
Daniel Nissanoff | Penguin Press Hc, The

FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell, and Get the Things We Really Want

$6.90 $3.90 43% off

Goodreads rating: 3.14

$6.90 $3.90 43% off

90% off est. retail
Have you ever considered the thrill of auction sites like eBay becoming a common way we shop? Daniel Nissanoff's "FutureShop" taps into the pulse of an evolving ecommerce world where online bidding could redefine our shopping habits and create exciting business opportunities. It's an insightful read for anyone intrigued by the dynamic future of retail and entrepreneurship.
Principles of Marketing - Thryft
Philip Kotler, Gary M. Armstrong  | Pearson Education (us)

Principles of Marketing

$7.90 $4.90 38% off

Goodreads rating: 4.09

$7.90 $4.90 38% off

90% off est. retail
Principles of Marketing by Philip Kotler is a great read for business students and marketing professionals. The book provides an in-depth look at various core topics of marketing, including global marketing, ethical issues and social responsibility. The case studies found inside help to make the concepts presented in the book more understandable and applicable to real-world situations.
My Eco-World, Made in China
Michael Loong | Partridgesingapore

My Eco-World, Made in China

$15.90 $3.90 75% off

Goodreads rating: 0.0

$15.90 $3.90 75% off

87% off est. retail
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services - Thryft
Frank R. Bacon | Free Press

Achieving Planned Innovation : A Proven Strategy for Creating Successful New Products and Services

$9.90 $4.90 51% off

Goodreads rating: 1.75

$9.90 $4.90 51% off

89% off est. retail
This book could be a good read for business owners or entrepreneurs who want to achieve success in new-product innovation. Using the market-tested five-element paradigm of Planned Innovation, the authors provide practical steps to evaluate the potential of any new product or service. The book emphasizes the importance of having a lasting market orientation, selecting criteria that reflect strategic objectives and tactical goals, and assessing the positive and negative influences of external trends on business opportunities. Through scientific reasoning and proper staffing, the book demonstrates how to minimize cost, time, and risk in bringing successful new products to market.
Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
Rita Gunther McGrath, Ian C. MacMillan  | Harvard Business Review Press

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

$13.90 $5.90 58% off

Goodreads rating: 3.94

$13.90 $5.90 58% off

88% off est. retail
If you're looking to shake things up in your industry, "MarketBusters" is a toolkit you'll want at your side. Rita Gunther McGrath and Ian C. MacMillan don't just theorize; they provide actual strategic moves and real-world examples that have catapulted companies ahead of the curve. It's a must-read for those eager to push their company into uncharted, lucrative territories.
Dragon in a Three-Piece Suit: The Emergence of Capitalism in China
Doug Guthrie | Princeton University Press

Dragon in a Three-Piece Suit: The Emergence of Capitalism in China

$10.90 $9.90 9% off

Goodreads rating: 3.25

$10.90 $9.90 9% off

89% off est. retail
If you're intrigued by the dynamics of economic evolution and the intersection of traditional practices with modern systems, Doug Guthrie's "Dragon in a Three-Piece Suit" paints a vivid picture. It delves into how China’s transition into capitalism blends with longstanding state controls and cultural norms. A must-read for anyone looking to understand the complexities of economic change in a historically command-driven economy.
International Corporate Finance
Jeff Madura | Thomson South-western

International Corporate Finance

$28.71 $3.90 86% off

Goodreads rating: 3.74

$28.71 $3.90 86% off

Delving into 'International Corporate Finance' is like embarking on a world tour of the financial landscape, where you're not just a spectator but an active participant. Through its comprehensive exploration of international finance, this book will arm you with the understanding necessary to maneuver through the complex dealings of multinational corporations. If you aspire to thrive in the ever-evolving world of global business, this text is your practical guidebook, written in a way that brings theory to life with real-world applications.
Facebook Effect: The Inside Story of the Company That Is Connecting the World
David Kirkpatrick | Virgin Publishing

Facebook Effect: The Inside Story of the Company That Is Connecting the World

$14.90 $11.90 20% off

Goodreads rating: 3.86

$14.90 $11.90 20% off

51% off est. retail
If you have an interest in how a dorm room project turned into a global phenomenon, "Facebook Effect" is the guide you're looking for. David Kirkpatrick's access to key figures provides an authoritative inside scoop. For anyone drawn to tech, business, or the societal impacts of social media, this book is bound to be an engaging and thought-provoking read.
Profit Patterns : 30 Ways to Capture Profit for Your Business - Thryft
Ted Moser, James A. Quella, Kevin Mundt  | Crown Business

Profit Patterns : 30 Ways to Capture Profit for Your Business

$5.90 $4.90 17% off

Goodreads rating: 3.78

$5.90 $4.90 17% off

88% off est. retail
Profit Patterns provides a comprehensive guide to understanding the fast-changing business landscape of today. With practical strategic ideas, a repertoire of moves and countermoves, and real-life examples from major companies, this book can help entrepreneurs, managers, investors, and key talent anticipate and capitalize on emerging opportunities before the competition does. Its unique mental operating system for winning in a constantly shifting environment makes it a must-read for anyone looking to unlock business success.
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Nirmalya Kumar, James C. Anderson, James A. Narus  | Harvard Business Review Press

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

$43.90

Goodreads rating: 4.17

$43.90

If you find yourself constantly pressured by price wars in the business-to-business landscape and struggle to differentiate your products or services from so-called “commodities,” "Value Merchants" could be the strategic advantage you've been seeking. The authors present a methodical approach to showcasing your offerings' worth in quantifiable terms, something that could shift the conversation from price to value and elevate your sales team from mere vendors to trusted consultants.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

$22.90 $14.90 35% off

Goodreads rating: 4.31

$22.90 $14.90 35% off

If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Marketing Management: An Asian Perspective - Thryft
Philip Kotler | Pearson College Div

Marketing Management: An Asian Perspective

$14.90

Goodreads rating: 3.85

$14.90

90% off est. retail
If you're diving into marketing with an interest in the Asian market dynamics, this book is like having a seasoned guide. Philip Kotler's 'Marketing Management: An Asian Perspective' gives you a front-row seat to the complexities and cultural nuances of marketing in a rapidly changing Asia. It bridges global marketing theories with the realities of the Asian economic landscape, making it incredibly relevant for students and professionals eager to understand marketing through an Eastern lens.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

$5.90 $3.90 34% off

Goodreads rating: 3.93

$5.90 $3.90 34% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
International Business: A Competitiveness Approach
Christopherson Pass, Frank Bartels  | Prentice Hall

International Business: A Competitiveness Approach

$10.90 $6.90 37% off

Goodreads rating: 0.0

$10.90 $6.90 37% off

If you're looking to understand the intricacies of international business and seeking ways to stay competitive in the global market, this book is a helpful guide. It covers not just theoretical aspects but also practical strategies, making it a comprehensive resource for students and practitioners alike. The insights provided here could really sharpen your approach to international trade and investment.
Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid
Mark Ingebretsen | Crown

Why Companies Fail: The 10 Big Reasons Businesses Crumble, and How to Keep Yours Strong and Solid

$10.90 $7.90 28% off

Goodreads rating: 3.56

$10.90 $7.90 28% off

81% off est. retail
It sounds like you're invested in ensuring that your business thrives. "Why Companies Fail" is that insightful mentor guiding you to recognize pitfalls that even giants like Kmart couldn't avoid. The practical advice distilled from those lessons can help you steer clear of similar fates, potentially saving your business from becoming a cautionary tale. It's like having a business guardian angel on your shelf.
Capitalist China: Strategies for a Revolutionized Economy
Jonathan R. Woetzel | Wiley

Capitalist China: Strategies for a Revolutionized Economy

$24.90 $14.90 40% off

Goodreads rating: 3.0

$24.90 $14.90 40% off

83% off est. retail
If you're navigating the intricacies of the Chinese market or simply looking to better understand the economic powerhouse that China has become, Jonathan Woetzel provides valuable insights. Drawing from his extensive experience, the sector-by-sector analysis and CEO interviews offer real-world knowledge that could be key to your professional playbook. Consider this book a strategic asset for your economic and business-focused endeavors.
The Marketing Plan: A Practitioner's Guide
John Westwood | Kogan Page

The Marketing Plan: A Practitioner's Guide

$9.90

Goodreads rating: 3.0

$9.90

If you're looking to boost your company's performance, John Westwood's "The Marketing Plan" is like a compass guiding you through the challenging terrain of marketing strategy. Since it simplifies the process into clear steps, you'll find it an indispensable resource whether you're a seasoned marketer or new to the game. This book could be the key to unlocking your business's potential.
Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce - Thryft
Pat Petitti, Rob Biederman, Peter Maglathlin  | Wiley

Reimagining Work - Strategies To Disrupt Talent, Lead Change, And Win With A Flexible Workforce

$6.90 $3.90 43% off

Goodreads rating: 3.5

$6.90 $3.90 43% off

87% off est. retail
Recommendation: - This book is a must-read for anyone in a leadership position or aspiring to be one. It provides valuable insights and strategies for navigating the rapidly changing business landscape. With a focus on adapting to the demands of the on-demand economy, the authors offer actionable guidance on reimagining work and creating a flexible workforce that thrives. Whether you're leading a large corporation or a small startup, this book will help you stay ahead of the curve and unlock the full potential of your team.
Marketing Management - Thryft
Kevin Lane Keller, Ang Swee Hoon, Philip Kotler  | Pearson Education

Marketing Management

$6.90 $5.90 14% off

Goodreads rating: 3.85

$6.90 $5.90 14% off

89% off est. retail
This book is a great choice for students studying marketing management who want to learn about successful marketing strategies through application-oriented case studies. It showcases both Asian and international brands and companies which makes it easy for students to relate to the analyses of these case studies and vignettes. The book puts an emphasis on emerging market trends, ensuring that students stay relevant in today's fast-changing marketing environment.
New Product Success Stories : Lessons from Leading Innovators - Thryft
Robert J. Thomas | Wiley

New Product Success Stories : Lessons from Leading Innovators

$12.90 $5.90 54% off

Goodreads rating: 4.0

$12.90 $5.90 54% off

89% off est. retail
"New Product Success Stories" provides a rare opportunity to learn the secrets behind new product development. Each of the 24 stories follows a similar format, providing a brief history of the product idea, a company profile, a blow-by-blow account of the development process, and an explanation of the product's success. It is a must-read for business people, practitioners, and students involved in new product development who seek insights and inspiration from successful innovators.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.