Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Stay in touch and win free books

Keep up with our latest sales and events, and receive
recommendations direct to your inbox. We'll only send the good stuff, promise!

By completing this form, you are signing up to receive our emails and can unsubscribe at any time

Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
Popular Filters Finance Money Social Science Social Issues

365 Results

Switch between grid and list views for a better book browsing experience!
Technology
Clear all

365 Results

No results

Technology
Clear all
America's Best: Industryweek's Guide to World-Class Manufacturing Plants
Theodore B. Kinni | Wiley

America's Best: Industryweek's Guide to World-Class Manufacturing Plants

$24.90 $17.90 28% off

Goodreads rating: 0.0

$24.90 $17.90 28% off

If efficiency and innovation in manufacturing intrigue you, "America's Best" should be on your reading list. It's like getting a masterclass from the best in the industry, distilling their wisdom, triumphs, and strategies into actionable insights. Picking this up, you can expect to find inspiration on how to elevate your own operations to award-winning standards.
e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

e-Shock the New Rules : The Electronic Shopping Revolution: Strategies for Retailers and Manufacturers

$11.90 $8.90 25% off

Goodreads rating: 4.0

$11.90 $8.90 25% off

89% off est. retail
e-Shock the New Rules could be a good read for business owners and entrepreneurs who want to keep up with the rapidly changing world of e-commerce. The book provides valuable insights and strategies on how to succeed in the online retail market. The unique feature of the book is its updated information on the current trends and the new rules of e-commerce, making it a must-read for anyone looking to establish a successful online business.
Handbook of CRM - Thryft
Adrian Payne | Routledge

Handbook of CRM

$28.90 $10.90 62% off

Goodreads rating: 4.07

$28.90 $10.90 62% off

89% off est. retail
If understanding and improving how your business interacts with customers is on your agenda, the "Handbook of CRM" could be a valuable resource for you. Adrian Payne distills the essence of Customer Relationship Management in a way that's comprehensive yet accessible. It's not just about the systems; it's about grasping the underlying principles that drive successful customer engagement and ultimately enhance shareholder value. Real-world cases and actionable advice make this book particularly practical for professionals aiming to elevate their CRM strategy.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

$14.90 $6.90 54% off

$14.90 $6.90 54% off

90% off est. retail
This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Regis Touch - Thryft
Regis McKenna | Basic Books

Regis Touch

$5.90 $3.90 34% off

Goodreads rating: 3.71

$5.90 $3.90 34% off

84% off est. retail
Regis Touch is a must-read for anyone interested in learning about strategic marketing techniques. With its proven methods for market positioning and creating new markets, readers will gain valuable insight into maintaining a flexible market plan. McKenna's teachings offer a timeless approach that is still relevant today, making it a valuable resource for businesses looking to stay ahead of the competition.
Pre-Commerce: How Companies and Customers Are Transforming Business Together
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce: How Companies and Customers Are Transforming Business Together

$5.90 $3.90 34% off

Goodreads rating: 3.93

$5.90 $3.90 34% off

If you're looking to understand the modern marketplace where customer interaction is key, "Pre-Commerce" is essential. Bob Pearson offers a forward-thinking analysis on how social media shapes purchasing decisions and brand loyalty. It's not just about transactional e-commerce; it's a deep dive into engaging customers throughout their entire online journey, perfectly suited for business leaders and marketers eager to evolve with the digital age.
Managing in a Strategic Business Context - Thryft
David Farnham | Chartered Institute Of Personnel And Development

Managing in a Strategic Business Context

$8.90 $3.90 56% off

Goodreads rating: 4.71

$8.90 $3.90 56% off

If you're diving into the UK business environment or looking to sharpen your strategic management skills, this book is a valuable resource. It immerses you in the economic, social, and technological contexts that shape British businesses, offering you a clear and comprehensive understanding that could give you an edge in the workplace or academia. Plus, its exploration of ethics ensures a well-rounded, contemporary approach to navigating today's corporate challenges.
Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges
Colin Price, G. William Dauphinais, Grady Means  | Wiley

Wisdom of the CEO - 29 Global Leaders Tackle Today's Most Pressing Business Challenges

$10.90 $7.90 28% off

Goodreads rating: 3.21

$10.90 $7.90 28% off

82% off est. retail
If you're intrigued by the minds steering major corporations, "Wisdom of the CEO" offers a gold mine of insights. You'll be privy to the strategic thinking of 29 global leaders as they navigate pressing issues like e-commerce and disruptive tech. This isn't just business theory; it's a collection of blueprints from those at the helm of industry giants, perfect for anyone looking to understand or replicate their success.
My Eco-World, Made in China
Michael Loong | Partridgesingapore

My Eco-World, Made in China

$15.90 $3.90 75% off

Goodreads rating: 0.0

$15.90 $3.90 75% off

87% off est. retail
Imagine a future where innovation meets sustainability—that’s the journey Michael Loong takes you on in "My Eco-World, Made in China." It's a thought-provoking exploration of China's ambitious plan to tackle its environmental and social challenges. Taking cues from history and projecting into a future of eco-cities, this book is sure to fascinate not only those interested in environmentalism and urban planning but also those curious about China's global role and its strategies for a greener tomorrow.
Sun Rise - Suncor, The Oil Sands and the Future of Energy
Rick George, John Lawrence Reynolds  | Harpercollins

Sun Rise - Suncor, The Oil Sands and the Future of Energy

$8.90 $4.90 45% off

Goodreads rating: 3.56

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by the evolution of energy companies and the individuals behind them, "Sun Rise" could be right up your alley. The book chronicles the transformative leadership of Rick George and the tumultuous growth of Suncor Energy. It's a tale of corporate intrigue and the clash between economy and ecology, all set against the backdrop of Canada's oil sands. This insider's view might just change your perspective on the energy sector's potential for innovation and adaptability.
E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers - Thryft
Michael de Kare-Silver | Palgrave Macmillan

E-shock 2000 : The Electronic Shopping Revolution - Strategies for Retailers and Manufacturers

$5.90 $3.90 34% off

Goodreads rating: 3.0

$5.90 $3.90 34% off

83% off est. retail
This book will be a good read for business owners and entrepreneurs who want to understand the impact of electronic shopping on traditional retail and manufacturing industries. The author provides a roadmap for survival and includes interviews with major players such as Dixons and Amazon.com. The book is also updated to include recent developments such as digital television, making it a relevant and insightful guide for navigating the world of e-shopping.
The Biotech Age: The Business of Biotech and How to Profit From It - Thryft

The Biotech Age: The Business of Biotech and How to Profit From It

$8.90 $3.90 56% off

Goodreads rating: 2.8

$8.90 $3.90 56% off

86% off est. retail
"The Biotech Age" is a must-read for individuals, entrepreneurs and businesses looking to stay ahead of the curve in biotech trends. Through Oliver's clear and concise explanations, the reader will understand the opportunities and implications of biotechnology, as well as the latest research and biotech breakthroughs. Oliver's ability to eliminate jargon and provide practical applications, enables readers to feel better prepared to navigate the biotech revolution, adapt to new technology trends, and secure success for their business.
Bond Market Securities - Thryft
Choudhry Moorad | Financial Times Management

Bond Market Securities

$39.90 $13.90 65% off

Goodreads rating: 0.0

$39.90 $13.90 65% off

89% off est. retail
If finance is your realm and understanding the ever-evolving bond market is your quest, "Bond Market Securities" is a lighthouse in murky waters. Moorad's clear explanations demystify the principles and instruments that make up the debt market. From yield curve models to index-linked bond analytics, it's indispensable for those looking to deepen their financial acumen or for professionals seeking a refresher.
Manufacturing - The Formidable Competitive Weapon
Wickham Skinner | Wiley

Manufacturing - The Formidable Competitive Weapon

$8.90 $5.90 34% off

Goodreads rating: 3.0

$8.90 $5.90 34% off

89% off est. retail
If you're keen on understanding how manufacturing can be the ace up a company's sleeve, this book is for you. Wickham Skinner masterfully illustrates the connection between strategic manufacturing and overarching business goals. It's a deep dive that could redefine how you view the production floor's impact on the competitive landscape, especially insightful for those who thrive on corporate strategy insights.
Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer - Thryft
Thomas G. Gunn | Ballinger Pub. Co

Manufacturing for Competitive Advantage: Becoming a World Class Manufacturer

$10.90 $3.90 64% off

Goodreads rating: 2.0

$10.90 $3.90 64% off

90% off est. retail
This book is a great read for anyone who wants to understand how to optimize manufacturing processes and transform their business into a world-class manufacturer. The author provides practical insights and strategies to streamline production, reduce costs, and enhance efficiency, giving readers a competitive edge in today's market. The book also includes real-life examples and case studies that illustrate the concepts in action.
Operations Management - Thryft
Terry Hill | Palgrave Macmillan

Operations Management

$18.90 $11.90 37% off

Goodreads rating: 4.11

$18.90 $11.90 37% off

90% off est. retail
This book provides a comprehensive overview of operations management, covering topics such as service delivery, people management, operations strategy, and supply chain issues. With over 100 mini-cases and long case studies, readers can expect to gain critical analysis skills and real-world examples of how operations can deliver competitive advantage. The book also comes with a range of companion materials, making it a valuable resource for both lecturers and students.
World Up-Scale Supermarkets - Thryft
Yoshiko Kasuga, I.M. Tao  | Books Nippan

World Up-Scale Supermarkets

$10.90 $9.90 9% off

Goodreads rating: 0.0

$10.90 $9.90 9% off

89% off est. retail
If retail spaces fascinate you, "World Up-Scale Supermarkets" could be an enlightening read. It dives into the architectural design principles behind luxury supermarkets around the world. The book is an architectural journey that offers a look at how aesthetics, flow, and function come together in spaces we frequent but might not always notice the details of. It's for the design enthusiast who appreciates how a well-crafted environment can transform everyday shopping into an experience.
Make Your Website Work for You: How to Convert Online Content Into Profits - Thryft
Jeff Cannon | Mcgraw-hill Professional

Make Your Website Work for You: How to Convert Online Content Into Profits

$15.90 $3.90 75% off

Goodreads rating: 4.0

$15.90 $3.90 75% off

88% off est. retail
If you're running or planning to run an online business, you'll find "Make Your Website Work for You" to be a treasure trove of ideas. Jeff Cannon laid out strategies back in 2000 that are foundational even today. From understanding how to leverage consumer information to utilizing e-mail and newsletters effectively, this book could give you a solid grounding in the digital marketplace.
Sustainable Development Goals: Harnessing Business to Achieve the SDGs Through Finance, Technology, and Law Reform
Alma Pekmezovic, Gordon Walker, Julia I Walker  | Wiley

Sustainable Development Goals: Harnessing Business to Achieve the SDGs Through Finance, Technology, and Law Reform

$9.90

Goodreads rating: 4.75

$9.90

This feels ideal for readers who want sustainability discussed beyond slogans, with concrete links to finance, tech, and legal reform. It reads like a big-picture guide grounded in real institutions, case studies, and practical mechanisms that actually move the SDGs forward. If you’re curious how business can shape a fairer future, this gives you both the ambition and the machinery behind it.
Marketing Moves: A New Approach to Profits, Growth, and Renewal
Dipak C. Jain, Philip Kotler, Suvit Maesincee  | Harvard Business Review Press

Marketing Moves: A New Approach to Profits, Growth, and Renewal

$18.90 $11.90 37% off

Goodreads rating: 3.62

$18.90 $11.90 37% off

77% off est. retail
As a business enthusiast or marketer in a world where customer interests and technology drive the market, "Marketing Moves" feels like your next must-read. It doesn't just criticize old methods; it offers a fresh, comprehensive framework for understanding and implementing marketing in a digital era, promising to refine your strategic vision and customer relations. With Kotler's insights, prepare to be challenged and inspired to elevate your company's marketing game.
The Big Ten: The Big Emerging Markets and How They Will Change Our Lives
Jeffrey E. Garten | Basic Books

The Big Ten: The Big Emerging Markets and How They Will Change Our Lives

$9.90 $4.90 51% off

Goodreads rating: 4.13

$9.90 $4.90 51% off

87% off est. retail
Considering you're intrigued by global economic shifts, "The Big Ten" could be the guidebook you're seeking. Jeffery E. Garten delivers a vivid map of the changing economic landscape, outlining how the ten pivotal emerging markets will redefine global power dynamics. This book brings clarity to the complexity of international trade and its impact on your understanding of the world's future financial and political structures.
Commodity Trader's Almanac 2008 - Thryft
Jeffrey A. Hirsch | Wiley

Commodity Trader's Almanac 2008

$6.90

Goodreads rating: 4.0

$6.90

89% off est. retail
The Commodity Trader's Almanac could be a good read for someone interested in understanding the commodities market and making informed trading decisions. This book provides valuable insights and data in an easy-to-access calendar format. With monthly almanac pages and historical statistics, it helps identify market tendencies and potential opportunities throughout the year. Whether you're trading or hedging, this almanac will help you stay informed and make better decisions in the commodities market.
Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy - Thryft
Patrick A. McNutt | Mcgraw-hill Education (asia)

Game Embedded Strategy : Introducing Framework Tn=3 and GEMS for Business Strategy

$15.90 $3.90 75% off

Goodreads rating: 4.33

$15.90 $3.90 75% off

This book could be a good read for someone looking to understand the intricate connection between game theory and business strategy. Through the GEMS framework, the author beautifully captures how management type, technology, and time shape the dynamics of competition in the market-as-game. The real-time examples and case materials make it an engaging and practical read for anyone interested in gaining a deeper understanding of strategic decision-making.
The New Macroeconomics: Imperfect Markets and Policy Effectiveness
Huw David Dixon, Neil Rankin  | Cambridge University Press

The New Macroeconomics: Imperfect Markets and Policy Effectiveness

$55.90

Goodreads rating: 0.0

$55.90

If you're intrigued by the nuances of macroeconomic policies and how they play out in the imperfect real world, where asymmetrical information and competition issues are rampant, "The New Macroeconomics" could be a goldmine for you. This book isn't just about theories; it's a deep dive into how those theories hold up when they crash against the messy realities of financial and labor markets. It's rare to get such a concentrated look at this cutting-edge research, making it an essential read if you've got more than a passing interest in the field.
Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
Sea-Jin Chang | Wiley

Sony Vs. Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy

$14.90

Goodreads rating: 3.65

$14.90

Diving into "Sony vs. Samsung" will reveal the intricate strategies and pivotal decisions that shaped today's tech landscape. If you're intrigued by how companies evolve and compete on a global scale, this book offers a detailed comparison that is enlightening and might change how you view your favorite gadgets. It's tailor-made for those with a keen interest in business strategy and technology history.
Planet India: How the Fastest Growing Democracy Is Transforming America and the World - Thryft
Mira Kamdar | Scribner

Planet India: How the Fastest Growing Democracy Is Transforming America and the World

$8.90 $4.90 45% off

Goodreads rating: 3.29

$8.90 $4.90 45% off

88% off est. retail
If you're intrigued by international relations and global economies, "Planet India" offers an insightful glance into how a burgeoning democracy can reshape global dynamics. Mira Kamdar presents a convincing narrative about India's rapid advances in technology and its democratic spirit, which might just change the way you perceive global power shifts. As the country navigates environmental and political challenges, this book will broaden your understanding of the delicate interplays shaping our world.
Internet Commerce - Thryft

Internet Commerce

$10.90 $6.90 37% off

$10.90 $6.90 37% off

90% off est. retail
If you're intrigued by the digital evolution of business, "Internet Commerce" is your must-read. It not only dives into the changing workplace dynamics due to the online marketplace but also brings you tangible case studies to relate to. Plus, it's not just theoretical—it tackles practical issues like market research, security, and ethics to give you a comprehensive understanding of the Internet's impact on business.
E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers
Michael J. Bauer, Charles C. Poirier  | Berrett-koehler Publishers

E-Supply Chain - Using the Internet to Revolutionize Your Business: How Market Leaders Focus Their Entire Organization on Driving Value to Customers

$10.90 $6.90 37% off

Goodreads rating: 2.33

$10.90 $6.90 37% off

89% off est. retail
If you're intrigued by how market leaders seamlessly integrate the internet into their supply chains for unmatched efficiency and customer satisfaction, this book could reveal some groundbreaking strategies. The authors, Poirier and Bauer, offer a forward-thinking exploration that feels especially relevant for entrepreneurs or business managers looking to stay ahead in a digital-first economy. Despite its publication date, the fundamental insights remain pertinent in today's rapidly evolving e-commerce landscape.
The Object Advantage - Business Process Reengineering With Object Technology - Thryft
I. Jacobson, Maria Ericsson, Agneta Jacobson  | Addison-wesley

The Object Advantage - Business Process Reengineering With Object Technology

$5.90 $3.90 34% off

Goodreads rating: 3.75

$5.90 $3.90 34% off

94% off est. retail
The Object Advantage is a must-read for managers and business owners who want to re-engineer their processes with object technology. This book provides practical steps to success by offering a blueprint for re-designing a business according to Business Process Reengineering (BPR) principles. It describes all the details of a business by viewing customers as users and business processes as cases of how they use the business. This book will be invaluable for re-engineering teams, employees within a re-engineered company who wish to understand their new environment, and systems analysts and designers expanding their applications of object technology into business modeling and re-engineering.
Free: The Future of a Radical Price
ANDERSON CHRIS | Random House

Free: The Future of a Radical Price

$7.90 $3.90 51% off

Goodreads rating: 3.85

$7.90 $3.90 51% off

Imagine a market where price tags start to disappear, and the word 'free' pops up more often than a summer sale sign. Chris Anderson deftly weaves through the implications of such an economy, not just to tease your curiosity but to prepare you for a shift in how we view value and trade. It's a book that feels like a doorway to the future, but only if you're ready to step through it.
Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy - Thryft
Erik Brynjolfsson, Andrew McAfee  | Digital Frontier Press

Race Against the Machine : How the Digital Revolution is Accelerating Innovation, Driving Productivity, and Irreversibly Transforming Employment and the Economy

$10.90 $3.90 64% off

Goodreads rating: 3.91

$10.90 $3.90 64% off

82% off est. retail
If you're curious about the intersection of technology and economics, "Race Against the Machine" will offer you a compelling perspective. It’s especially relevant in our rapidly changing job market, where digital advancements are reshaping the landscape. Brynjolfsson and McAfee craft an urgent narrative that captures how innovation fuels both progress and inequality, making it a thought-provoking read for anyone interested in the future of work.
Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology - Thryft

Reinventing the Business : Preparing Today's Enterprise for Tomorrow's Technology

$13.90 $5.90 58% off

Goodreads rating: 3.0

$13.90 $5.90 58% off

89% off est. retail
This book offers a comprehensive reinvention model which helps businesses make the necessary changes to adapt to technological advancements. It provides real-life examples of businesses that have reinvented themselves successfully, making the book an excellent guide for executives and entrepreneurs.
Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication - Thryft
Neil Gershenfeld | Basic Books

Fab - The Coming Revolution On Your Desktop--From Personal Computers To Personal Fabrication

$7.90 $4.90 38% off

Goodreads rating: 3.77

$7.90 $4.90 38% off

88% off est. retail
Recommendation: With personal fabrication, users can create customized products with ease, making it a must-read for individuals interested in the convergence of technology and creativity. Gershenfeld offers a fascinating glimpse into the future of consumer technology, showcasing how personal fabrication will change the way we interact with the world around us.
A Short Course in Technical Trading
Perry J. Kaufman | Wiley

A Short Course in Technical Trading

$29.90 $17.90 40% off

Goodreads rating: 3.5

$29.90 $17.90 40% off

75% off est. retail
If you're looking to dive into the world of trading, "A Short Course in Technical Trading" could be the companion you need. Perry Kaufman breaks down technical analysis and trading strategies in a way that's accessible, even for beginners. By offering a blend of theory, practical advice, and interactive elements like a trading game, this book promises to equip you with the tools for making informed trading decisions. Whether you're planning to trade short-term or looking to refine your existing strategies, it's a resource that puts knowledge into action.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

$43.90

Goodreads rating: 4.07

$43.90

90% off est. retail
If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Pocket World in Figures 2009 - Thryft
The Economist | The Economist

Pocket World in Figures 2009

$5.90 $3.90 34% off

Goodreads rating: 4.29

$5.90 $3.90 34% off

Recommendation: - This book is for the curious minds who love to dive into a world of facts and figures. It provides rankings and data on a wide range of topics, from geography and population to finance and culture. With information on more than 200 subjects and profiles of major economies, it is an invaluable resource for anyone seeking to understand the world we live in. Get ready to be amazed by the fascinating insights within these pages.
Alibaba
Liu Shiying, Martha Avery  | Harper Business

Alibaba

$10.90 $4.90 55% off

Goodreads rating: 3.39

$10.90 $4.90 55% off

89% off est. retail
If you're intrigued by the fusion of ambition and technology, "Alibaba" could be your next great read. Jack Ma's story isn't just about building a business; it's about challenging norms and revolutionizing the way the world trades. Dive into this book to understand the sheer persistence required to create a digital giant and to get inspired by the resilience and vision of one of China's most notable entrepreneurs.
Applied Research Design for Business Management - Thryft
Carole Page, Denny Meyer  | Mcgraw-hill Book Company Australia Pty Ltd

Applied Research Design for Business Management

$17.90 $7.90 56% off

Goodreads rating: 4.0

$17.90 $7.90 56% off

90% off est. retail
Recommendation: If you want a comprehensive and practical guide to understanding research design for business, this book is for you. It covers both quantitative and qualitative approaches and takes you from basic descriptive statistics to advanced multivariate techniques. The author's accessible writing style ensures that this book is not just informative but also easy to understand, making it a valuable tool for graduate students and professionals alike.
The Perfect Engine: How to Win in the New Demand Economy by Building to Order With Fewer Resources
Patricia E. Moody, Anand Sharma  | Free Press

The Perfect Engine: How to Win in the New Demand Economy by Building to Order With Fewer Resources

$13.90

Goodreads rating: 4.0

$13.90

If you're in the business of optimizing production and staying ahead of market trends, "The Perfect Engine" is for you. Sharma and Moody offer you a front-row seat to the transformative power of 3P KaizenBreakthrough, through compelling case studies from industry giants like Maytag and Mercedes-Benz. This isn't just theory; it's a practical blueprint for streamlining your manufacturing process to meet demand efficiently and effectively.
Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
Daniel Rowles | Kogan Page

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

$46.90 $28.90 38% off

Goodreads rating: 3.66

$46.90 $28.90 38% off

As someone intrigued by the interplay of technology and marketing, you'll appreciate "Mobile Marketing" for its comprehensive exploration of mobile as a transformative force in business strategy. Daniel Rowles offers you the keys to unlocking the potential of mobile platforms, revealing how they can amplify marketing efforts, enhance communication, and reinvent advertising. With real-world successes and cautionary tales, you'll discover innovative ways to connect with customers on-the-go, which could be that crucial step in advancing your brand's presence in a digitized marketplace.
Basic Marketing Research Using Microsoft Excel Data Analysis
Ronald F. Bush, Alvin C. Burns  | Pearson Education

Basic Marketing Research Using Microsoft Excel Data Analysis

$42.90 $25.90 40% off

Goodreads rating: 3.68

$42.90 $25.90 40% off

If you're looking to grasp the essentials of market research with a hands-on approach, this book could be just what you need. It integrates practical exercises with Excel to give you not only a theoretical understanding of market research principles but also the technical skills to apply them. This blend of theory and practice could be a valuable asset for your future marketing endeavors.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

$34.90 $8.90 74% off

Goodreads rating: 1.0

$34.90 $8.90 74% off

90% off est. retail
Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Payback: Reaping the Rewards of Innovation
James P. Andrew, John Butman, Harold L. Sirkin  | Harvard Business Review Press

Payback: Reaping the Rewards of Innovation

$19.90 $5.90 70% off

Goodreads rating: 3.63

$19.90 $5.90 70% off

86% off est. retail
Payback isn't just a book—it's an innovation ally. If you're constantly juggling the risks and rewards that come with pushing new ideas to the forefront, Andrew and Sirkin offer a lifeline. Their 'cash curve' concept will help you gauge and manage your investments in innovation more effectively, promising a practical route to your company's success without the common pitfalls.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

$9.90 $3.90 61% off

Goodreads rating: 0.0

$9.90 $3.90 61% off

This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
The Internet Bubble - Thryft
Anthony B. Perkins, Michael C. Perkins  | Harperbus

The Internet Bubble

$5.90 $3.90 34% off

Goodreads rating: 3.32

$5.90 $3.90 34% off

91% off est. retail
If you're interested in learning about the history of the dotcom boom and gain insight into the financial mania that gripped Silicon Valley in the late 90s, "The Internet Bubble" by Anthony B. Perkins and Michael C. Perkins is the perfect read for you. The book delves deep into how over-inflation of the Internet business and the massive investment euphoria led to the eventual bursting of the bubble, leaving many investors disillusioned. Through the authors' expert analysis and advice, readers can learn how to avoid similar financial pitfalls in the future.
Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World
Stephen R. Covey, Rowan Gibson, Charles Handy  | Nicholas Brealey Publishing

Rethinking the Future: Rethinking Business, Principles, Competition, Control & Complexity, Leadership, Markets and the World

$10.90 $4.90 55% off

Goodreads rating: 3.82

$10.90 $4.90 55% off

87% off est. retail
If you find yourself fascinated by the ever-evolving landscape of global business, 'Rethinking the Future' is a treasure trove just for you. It taps into the minds of world-renowned experts who unravel the complexities of tomorrow's marketplaces and management principles. You’ll find it more than instructive; it offers a panoramic overview that might just redefine how you approach your career or business strategy in our hyper-connected world.
Revenue Engine
Steven Woods | New Year Publishing

Revenue Engine

$22.90 $14.90 35% off

Goodreads rating: 4.31

$22.90 $14.90 35% off

If you're keen on boosting your company's revenue, "Revenue Engine" could be your next must-read. With its focus on modern buyer behavior and actionable strategies across different platforms, from social media to direct sales, it offers insights into measuring and revving up your revenue growth. Plus, considering the evolution of buyer engagement, Woods and Shootman's expertise could give you that competitive edge you're looking for.
Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State
Kurt Stenross

Madurese Seafarers: Prahus, Timber and Illegality on the Margins of the Indonesian State

$19.90 $12.90 35% off

Goodreads rating: 3.0

$19.90 $12.90 35% off

If you’re drawn to tales of tenacity and the spirit of adventure, "Madurese Seafarers" will resonate with you. Stepping into the world of the Madurese, you'll navigate through their compelling journey of survival and entrepreneurship against the backdrop of state regulations. It’s a deep dive into how culture, ecology, and a penchant for risk can carve success in the most unlikely places. Your appreciation for maritime history and the intricacies of economic struggles on the fringes of society will be thoroughly enriched.
Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities - Thryft
Fred D. Arditti | Harvard Business Review Press

Derivatives: A Comprehensive Resource for Options, Futures, Interest Rate Swaps, and Mortgage Securities

$39.90 $9.90 75% off

Goodreads rating: 3.5

$39.90 $9.90 75% off

89% off est. retail
If you're looking to demystify the often misunderstood world of derivatives, this is your go-to resource. Fred D. Arditti does a stellar job of clarifying complex financial instruments in a way that will resonate with both new and seasoned investors. Gain insights on options, futures, swaps, and mortgage securities that could potentially transform your investment strategy.
The New Language of Business : SOA & Web 2.0 - Thryft
Sandy Carter | Ibm Press

The New Language of Business : SOA & Web 2.0

$7.92

Goodreads rating: 3.45

$7.92

83% off est. retail
0. 2. The New Language of Business: SOA & Web 2.0 explains how organizations can use service-oriented architecture (SOA) to achieve integration and automation of key processes and infrastructure. The book demonstrates how businesses can become more agile and innovative by leveraging IT, and provides practical advice for implementing a flexible, responsive business model. The unique feature of the book is its extensive use of real-world examples, including a detailed case study of IBM, to illustrate the benefits and pitfalls of SOA. Recommended for IT professionals and business leaders who want to understand how to use technology to drive business performance.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.