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The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
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Brave New Words: How AI Will Revolutionize Education (And Why That's a Good Thing)
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Pegasus: The Story of the World's Most Dangerous Spyware
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Silicon Snake Oil: Second Thoughts on the Information Highway
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How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
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Machine, Platform, Crowd: Harnessing Our Digital Future
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Bad Blood: Secrets and Lies in a Silicon Valley Startup
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The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
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Dataclysm: Who We Are (When We Think No One's Looking)
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Where Good Ideas Come From: The Natural History of Innovation
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Research Methods for Media and Communication
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Blockchain Basics: A Non-Technical Introduction in 25 Steps
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Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
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Wonderland: How Play Made the Modern World
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The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Working in Public: The Making and Maintenance of Open Source Software
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Rise Of The Robots - Technology And The Threat Of A Jobless Future
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The Future of Almost Everything: The Global Changes That Will Affect Every Business and All Our Lives
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Knowledge and the Wealth of Nations: A Story of Economic Discovery
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Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
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PHP Developer's Cookbook
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Metadata - The MIT Press Essential Knowledge Series
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Management of Information Security
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More From Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources - And What Happens Next
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The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies
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Rise of the Robots : Technology and the Threat of a Jobless Future
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System Error: Where Big Tech Went Wrong and How We Can Reboot—Three Stanford Professors on Technology Ethics, Privacy, and Democracy
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Augmented: Life in the Smart Lane
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Virtual Integrity: Faithfully Navigating the Brave New Web
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Life at the Speed of Light: From the Double Helix to the Dawn of Digital Life
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Metaverse Is Coming: How the Metaverse Will Change the World
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Prediction Machines: The Simple Economics of Artificial Intelligence
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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence
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The Seventh Sense: Power, Fortune, and Survival in the Age of Networks
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The World Is Flat: The Globalized World in the Twenty-First Century
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The Future X Network: A Bell Labs Perspective
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Where Good Ideas Come From: The Natural History of Innovation
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Antisocial Media: How Facebook Disconnects Us and Undermines Democracy
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Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
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The Great Decoupling: China, America and the Struggle for Technological Supremacy
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The Long Tail: Why the Future of Business Is Selling Less of More
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978-0-07-126722-9
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Free: How Today's Smartest Businesses Profit by Giving Something for Nothing
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The Myths of Innovation
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Grown Up Digital: How the Net Generation is Changing Your World
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SELECTED AS A 2008 BEST BUSINESS BOOK OF THE YEAR BY THE ECONOMISTThe Net Generation Has Arrived.
Are you ready for it?
Chances are you know a person between the ages of 11 and 30. You've seen them doing five things at once: texting friends, downloading music, uploading videos, watching a movie on a two-inch screen, and doing who-knows-what on Facebook or MySpace. They're the first generation to have literally grown up digital--and they're part of a global cultural phenomenon that's here to stay.
The bottom line is this: If you understand the Net Generation, you will understand the future.
If you're a Baby Boomer or Gen-Xer: This is your field guide.
A fascinating inside look at the Net Generation, Grown Up Digital is inspired by a $4 million private research study. New York Times bestselling author Don Tapscott has surveyed more than 11,000 young people. Instead of a bunch of spoiled "screenagers" with short attention spans and zero social skills, he discovered a remarkably bright community which has developed revolutionary new ways of thinking, interacting, working, and socializing.
Grown Up Digital reveals:
How the brain of the Net Generation processes information Seven ways to attract and engage young talent in the workforceSeven guidelines for educators to tap the Net Gen potentialParenting 2.0: There's no place like the new home Citizen Net: How young people and the Internet are transforming democracy
Today's young people are using technology in ways you could never imagine. Instead of passively watching television, the "Net Geners" are actively participating in the distribution of entertainment and information. For the first time in history, youth are the authorities on something really important. And they're changing every aspect of our society-from the workplace to the marketplace, from the classroom to the living room, from the voting booth to the Oval Office.
The Digital Age is here. The Net Generation has arrived. Meet the future.
Author: Don Tapscott
Format: Hardback
Number of Pages: 384
Publisher: McGraw-Hill Education - Europe
Publication Date: 16 Dec 2009
Age of Context: Mobile, Sensors, Data and the Future of Privacy
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