Special Offer
Sale: Buy 2 Get 1 Free
Add any 3 preloved items to your cart and use code B2G1F at checkout. Ends 12/7/26 11:59PM SGT.
Sale
Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing
Regular price
$8.90
Now $3.90
Save 56%
Compare to estimated retail price: S$23.12
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 59%
Save 64%
Save 61%
Save 56%
Debunking fatal marketing myths with radical solutions.
This book is a truth-bomb for marketers entrenched in traditional, perhaps outdated thought processes. If you've felt stuck or found that conventional marketing wisdom isn't yielding the results it once promised, Clancy's exploration of these fatal myths offers a refreshing, unorthodox perspective. It's almost like a cheat sheet to revive your marketing strategies and ensure your brand's longevity.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale
Marketing Myths That Are Killing Business - The Cure for Death Wish Marketing
Regular price
$8.90
Now $3.90
Save 56%
Compare to estimated retail price: S$23.12
- Unit price
- / per
The item you've got your eye on is secondhand. You probably already know that, but just in case!
The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.
Save 59%
Save 64%
Save 61%
Save 56%
Condition guide
Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Find out more about our process here.
Editions
Quantity selected exceeds current stock
ISBN: 9780070113619
Publisher: McGraw-Hill
Date of Publication: 1995-06-01
Format: Paperback
Related Collections:
Business
Goodreads rating: 3.56
(rated by 16 readers)
Description
Most businesses blithely cling to common marketing "wisdom" - and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation. Drawing on years of experience in the marketing trenches and corporate boardrooms as two of the most renowned marketing consultants in America, Kevin J. Clancy and Robert S. Shulman show marketers how to eliminate the myths and death wish practices that are killing brands, products, services, and companies throughout the world. Readers will learn to self-correct more than 100 prevalent death wish marketing fallacies.
Adding product to your cart
Debunking fatal marketing myths with radical solutions.
This book is a truth-bomb for marketers entrenched in traditional, perhaps outdated thought processes. If you've felt stuck or found that conventional marketing wisdom isn't yielding the results it once promised, Clancy's exploration of these fatal myths offers a refreshing, unorthodox perspective. It's almost like a cheat sheet to revive your marketing strategies and ensure your brand's longevity.
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Similar Reads
Uncover books linked by topic and theme
Business Books
Albert van der Meer, Daniel Griffin |
Bloomsbury
Business
Press Start: Using Gamification to Power-Up Your Marketing
Regular price
$19.90
$16.90
15% off
- Unit price
- / per
Goodreads rating: 3.89
Regular price
$19.90
$16.90
15% off
- Unit price
- / per
If you find the intersection of gaming and marketing fascinating, "Press Start" could be a game-changer for you. It's like having a manual that demystifies how game design can make marketing strategies more compelling. Picture turning your customers' interaction with your brand into an addictive and rewarding game—that's what this book might help you achieve.
Daniel Acuff, Jim Gilmartin, David Bonner |
Harper
Market Smart: The Best in Age and Lifestyle-Specific Design
Regular price
$25.90
$20.90
19% off
- Unit price
- / per
Goodreads rating: 4.0
Regular price
$25.90
$20.90
19% off
- Unit price
- / per
If you're in the business of creating or marketing products, "Market Smart" might just be the hands-on guide you need to understand your audience better. It's noted for focusing on the 'who' rather than the 'what' which is a refreshing perspective that provides insights into targeted age groups and lifestyle-driven design. Demystifying the design process by showing how to appeal to various segments, from Gen X to baby boomers, could give you that competitive edge you've been looking for.
Adam D. Galinsky, Maurice Schweitzer |
Random
House
Business
Books
Friend & Foe: When to Cooperate, When to Compete, and How to Succeed at Both
$9.90
- Unit price
- / per
Goodreads rating: 3.84
$9.90
- Unit price
- / per
This is a great read if you like practical psychology that actually changes how you deal with people. It takes the false choice between being nice or ruthless and shows how the real advantage comes from knowing when to do each. Readers often come away feeling sharper about trust, negotiation, ambition, and the small social moves that quietly shape success.
Sally Jeanrenaud
|
John
Wiley
&
Sons
Sustainable Business: A One Planet Approach
$27.90
- Unit price
- / per
Goodreads rating: 0.0
$27.90
- Unit price
- / per
71% off est. retail
If you're keen on understanding how businesses can thrive without depleting our planet's resources, "Sustainable Business" could be a goldmine for you. It goes beyond mere theory, equipping you with practical frameworks and methodologies that leaders are using to pivot their businesses towards sustainability. It's perfect if you're looking to be at the forefront of sustainable business practices.
Jill Abramson
|
Bodley
Head
Merchants of Truth: Inside the News Revolution
Regular price
$27.90
$16.90
39% off
- Unit price
- / per
Goodreads rating: 3.75
Regular price
$27.90
$16.90
39% off
- Unit price
- / per
If you're intrigued by the tumultuous transformation of news media, "Merchants of Truth" by Jill Abramson is a front-row ticket to the clash of titans in the journalism industry. Abramson's insider perspective sheds light on the power struggles and ethical dilemmas faced by both legacy newspapers and digital upstarts. The book doesn't just chart the rise and fall of media empires; it's a narrative that reveals the profound impact of technology and commerce on truth and democracy. As a witness to this revolution, you'll find "Merchants of Truth" both enlightening and essential to understanding today's media landscape.
Just Arrived
David Goldsmith
|
Benbella
Books
Paid to Think: A Leader's Toolkit for Redefining Your Future
$13.90
- Unit price
- / per
Goodreads rating: 3.75
$13.90
- Unit price
- / per
This feels like a leadership manual for people tired of vague advice and hungry for something they can actually use on Monday morning. It breaks leadership down into everyday activities and gives you concrete tools for each, which makes it especially appealing if you want clarity, structure, and better decisions. If you like business books that turn big ideas into practical action, this could be a genuinely useful read.
Mr. Money Mustache, Scott Rieckens |
New
World
Library
Playing With Fire: Financial Independence Retire Early - How Far Would You Go for Financial Freedom?
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
Goodreads rating: 3.75
Regular price
$11.90
$8.90
25% off
- Unit price
- / per
If you've ever felt trapped in the grind for a life that's not quite fulfilling, Scott Rieckens's story in "Playing With FIRE" could be the wake-up call you need. It's a real-life adventure about sacrificing material comforts for a chance at genuine happiness. This book could show you that financial independence isn't just for the wealthy elite; it's achievable, and it might redefine what you consider a life of success.
Tim Tobin
|
Berrett-koehler
Publishers
Your Leadership Story: Use Your Story to Energize, Inspire, and Motivate
$6.90
- Unit price
- / per
Goodreads rating: 3.76
$6.90
- Unit price
- / per
77% off est. retail
This is a smart pick if leadership books usually feel too abstract to you. It helps you see your career as a living story, which makes self-reflection feel more personal, practical, and memorable. Readers who want to lead with more clarity and authenticity will likely appreciate how it connects inner purpose with the way others actually experience their leadership.
Scott Galloway
|
Penguin
Random
House
Uk
The Four: The Hidden DNA of Amazon, Apple, Facebook and Google
$21.90
- Unit price
- / per
Goodreads rating: 3.83
$21.90
- Unit price
- / per
If you're intrigued by the titanic forces shaping the modern economy, "The Four" is a must-read. Galloway strips down the facade of these tech behemoths to reveal the primal drives they exploit. It's enlightening not just for competing businesses but for anyone who wonders how these companies have rewoven the fabric of society. Understanding their playbook could serve you in any tech-adjacent field or simply satisfy your curiosity about the digital landscape's architects.
Just Arrived
Gary Vaynerchuk
|
Harper
Business
Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
$11.90
- Unit price
- / per
Goodreads rating: 3.79
$11.90
- Unit price
- / per
If you like business books that feel practical rather than preachy, this one stands out by treating empathy, patience, and self-awareness as real competitive advantages. Gary Vaynerchuk writes with directness and energy, so it feels like a candid push to grow rather than a dry leadership manual. It’s a strong pick if you want to lead better, work with people better, and still keep your edge.