{"product_id":"100-things-every-designer-needs-to-know-about-people","title":"100 Things Every Designer Needs to Know About People","description":"\u003cp\u003eWe design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you'll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. \u003cbr\u003e\u003cbr\u003e                    Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      What grabs and holds attention on a page or screen? \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      What makes memories stick? \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      What is more important, peripheral or central vision? \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      How can you predict the types of errors that people will make?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      What is the limit to someone's social circle?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      How do you motivate people to continue on to (the next step? \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      What line length for text is best?\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                      Are some fonts better than others? \u003cbr\u003e\u003cbr\u003e                    These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.\u003c\/p\u003e\u003cbr\u003eAuthor: Susan Weinschenk\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 256\u003cbr\u003ePublisher: Pearson Education (US)\u003cbr\u003ePublication Date: 13 May 2011\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39843757981777,"sku":"NK1520","price":22.37,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39843758014545,"sku":"NK1520","price":17.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39843758047313,"sku":"NK1520","price":16.11,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39843758080081,"sku":"NK1520","price":14.32,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780321767530.jpg?v=1717762506","url":"https:\/\/thryft.sbs\/products\/100-things-every-designer-needs-to-know-about-people","provider":"Thryft","version":"1.0","type":"link"}