{"product_id":"9780273753360","title":"Marketing Management Global Edition","description":"\u003cp\u003eFor undergraduate and graduate courses in marketing management. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            This title is a Pearson Global Edition.  The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.\u003c\/p\u003e\u003cbr\u003eAuthor: Philip Kotler\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 816\u003cbr\u003ePublisher: Pearson Education Limited\u003cbr\u003ePublication Date: 11 Apr 2011\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Very Good","offer_id":31747763765329,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":39428010606673,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39358174888017,"sku":"BF637.S4","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780273753360.jpg?v=1673955261","url":"https:\/\/thryft.sbs\/products\/9780273753360","provider":"Thryft","version":"1.0","type":"link"}