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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Stephen Fenichell, Scott Bedbury

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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Stephen Fenichell, Scott Bedbury
Save up to 40%
Compare to estimated retail price: S$22.96  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Thryft
A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

A New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

by Stephen Fenichell, Scott Bedbury
Save up to 40%
Compare to estimated retail price: S$22.96  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780142001905
Authors: Stephen Fenichell, Scott Bedbury
Publisher: Penguin Books
Date of Publication: 2003-02-25
Format: Paperback
Related Collections: Business
Related Topics: Leadership
Goodreads rating: 3.95
(rated by 733 readers)

Description

What does it really take to succeed in business today? In A New Brand World , Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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