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Absolut Sequel

Richard W. Lewis

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Absolut Sequel

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Innovative exploration of iconic Absolut ad creativity.

Absolut Sequel isn't merely a look at advertising history; it's a visual and conceptual treat. If you have a keen interest in marketing or graphic design, the book reveals how a single brand captured the world's attention with wit and artistry. It's a celebration of the blend between art and commerce, perfect for sparking your own creative ideas or simply appreciating Absolut's clever approach to engaging with consumers through multifaceted advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Absolut Sequel

Regular price Save up to 58%
Unit price
per
Condition guide
ISBN: 9780794603311
Date of Publication: 2005-10-15
Format: Paperback
Related Collections: Art, Business
Goodreads rating: 3.89
(rated by 36 readers)

Description

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."
 

Innovative exploration of iconic Absolut ad creativity.

Absolut Sequel isn't merely a look at advertising history; it's a visual and conceptual treat. If you have a keen interest in marketing or graphic design, the book reveals how a single brand captured the world's attention with wit and artistry. It's a celebration of the blend between art and commerce, perfect for sparking your own creative ideas or simply appreciating Absolut's clever approach to engaging with consumers through multifaceted advertising.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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