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Advertising and Promotion : An Integrated Marketing-Communications Approach

Michael A. Belch, George E. Belch

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Advertising and Promotion : An Integrated Marketing-Communications Approach

by Michael A. Belch, George E. Belch
Save up to 57%
Compare to estimated retail price: S$69.61  

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Advertising and Promotion : An Integrated Marketing-Communications Approach - Thryft
Advertising and Promotion : An Integrated Marketing-Communications Approach - Thryft

Integrated marketing for better advertising results.

This book is perfect for marketers or students who want to understand how to combine different promotional techniques effectively. It emphasizes the importance of unifying messaging across all promotional tools and provides practical tips and insights on how to create an integrated marketing communications strategy. The authors' extensive experience in marketing research and consulting further adds to the credibility of the book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Advertising and Promotion : An Integrated Marketing-Communications Approach

by Michael A. Belch, George E. Belch
Save up to 57%
Compare to estimated retail price: S$69.61  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071180269
Authors: Michael A. Belch, George E. Belch
Publisher: McGraw-Hill Education - Europe
Date of Publication: 2000-11-01
Format: Paperback
Related Collections: Business
Goodreads rating: 3.82
(rated by 277 readers)

Description

As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer.
 

Integrated marketing for better advertising results.

This book is perfect for marketers or students who want to understand how to combine different promotional techniques effectively. It emphasizes the importance of unifying messaging across all promotional tools and provides practical tips and insights on how to create an integrated marketing communications strategy. The authors' extensive experience in marketing research and consulting further adds to the credibility of the book.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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