{"product_id":"advertising-and-promotion-an-integrated-marketing-communications-perspective-3","title":"Advertising and Promotion: An Integrated Marketing Communications Perspective","description":"Belch\/Belch 8th edition continues its advertising focus with an emphasis on IMC. It includes comprehensive coverage of agency issues and creative work related to the IMC mix. The authors emphasize the importance of utilizing various tools such as advertising, public relations, direct marketing, interactive\/Internet marketing, sales promotion, and personal selling to communicate with consumers effectively. The book reflects the shift towards implementing an integrated marketing communications strategy and highlights the significance of using all available promotional tools to convey a unified message to consumers. The integrated marketing communications perspective discussed in the text is crucial for understanding modern business practices.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44743546831129,"sku":"HF5823","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44743546863897,"sku":"HF5823","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44743546896665,"sku":"HF5823","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44743546929433,"sku":"HF5823","price":7.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/book_not_available-01_432e8714-c7a8-4c4b-bda0-db0003e284e6.jpg?v=1717732757","url":"https:\/\/thryft.sbs\/products\/advertising-and-promotion-an-integrated-marketing-communications-perspective-3","provider":"Thryft","version":"1.0","type":"link"}