{"product_id":"answering-the-ultimate-question-how-net-promoter-can-transform-your-business","title":"Answering The Ultimate Question - How Net Promoter Can Transform Your Business","description":"Fred Reichheld's 2006 book The Ultimate Question, that question being, \"How likely is it that you would recommend this company to a friend or colleague?\"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative measure (the Net Promoter Score) for establishing a baseline and effectively tracking changes going forward. Richard Owen and Laura Brooks are co-developers, along with Reichheld, of the methodology behind answering the question. In this book, Owen and Brooks tell how based on a variety of real case studies' to actually embed Net Promoter discipline in organizations of all types.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":40175823880273,"sku":"HF5415.5","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":40175823913041,"sku":"HF5415.5","price":3.9,"currency_code":"SGD","in_stock":true},{"title":"Good","offer_id":40175823945809,"sku":"HF5415.5","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":40175823978577,"sku":"HF5415.5","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/5376891.jpg?v=1717743941","url":"https:\/\/thryft.sbs\/products\/answering-the-ultimate-question-how-net-promoter-can-transform-your-business","provider":"Thryft","version":"1.0","type":"link"}