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Basic Marketing : A Global Managerial Approach

E. Jerome McCarthy

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Basic Marketing : A Global Managerial Approach

by E. Jerome McCarthy
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Basic Marketing : A Global Managerial Approach - Thryft
Basic Marketing : A Global Managerial Approach - Thryft

Clear appeal: Master principles of domestic & international marketing.

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Basic Marketing : A Global Managerial Approach

by E. Jerome McCarthy
Save up to 80%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780071158336
Author: E. Jerome McCarthy
Publisher: McGraw-Hill Education (ISE Editions)
Date of Publication: 1998-12-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Society, Finance, Communication, Management
Goodreads rating: 0.0
(rated by 0 readers)

Description

Presenting leading principles of marketing for both the domestic and international market, this text develops the 4P framework when describing the components of the marketing product, price, place and promotion.
 

Clear appeal: Master principles of domestic & international marketing.

Basic Marketing: A Global Managerial Approach provides a comprehensive understanding of marketing principles for both domestic and international markets. The 4P framework of product, price, place, and promotion is explained in great detail, making it easier for readers to apply marketing concepts to their own businesses. This book is perfect for anyone who is interested in mastering the principles of marketing and applying them to their business strategies.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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