{"product_id":"beam-straight-up-the-bold-story-of-the-first-family-of-bourbon","title":"Beam, Straight Up : The Bold Story of the First Family of Bourbon","description":"An insider's look at the Jim Beam brand, from a 7th generation Master DistillerWritten by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, \"Beam, Straight Up\" is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.- Includes details of Fred Noe's life on the road, spreading the bourbon gospel- Describes Fred's journey to becoming the face of one of America's most iconic brands- Shares a simple primer on how bourbon is made- Offers cocktail and food recipesFor anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, \"Beam, Straight Up\" will detail the family business, and its role in helping to shape it.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":43711416828185,"sku":"HD9395.U47","price":12.77,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":43711416860953,"sku":"HD9395.U47","price":10.21,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":43711416893721,"sku":"HD9395.U47","price":9.19,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":43711416926489,"sku":"HD9395.U47","price":8.17,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/13839023.jpg?v=1717740752","url":"https:\/\/thryft.sbs\/products\/beam-straight-up-the-bold-story-of-the-first-family-of-bourbon","provider":"Thryft","version":"1.0","type":"link"}