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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

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Compare to estimated retail price: S$39.12  

Unleash your business's untapped potential for growth.

Recommendation: This international bestseller challenges the traditional notions of competition and offers a fresh approach to success. Blue Ocean Strategy introduces the concept of creating uncontested market space where your business can thrive and grow. By focusing on value innovation and identifying untapped market spaces, this book provides practical principles and tools to help your company rise above the competition and secure lasting success. If you're looking to revolutionize your business strategy and achieve unprecedented growth, this groundbreaking book is a must-read. Get ready to dive into the blue ocean and discover your company's untapped potential for success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Regular price
Unit price
per
Compare to estimated retail price: S$39.12  
Condition guide
ISBN: 9781591396192
Date of Publication: 2005-02-03
Format: Hardcover
Related Collections: Business, Economics, Personal Development
Goodreads rating: 4.01
(rated by 90109 readers)

Description

Blue Ocean Strategy presents a framework for creating uncontested market space and making the competition irrelevant. Based on analysis across industries, Kim and Mauborgne describe value innovation—the pursuit of differentiation and low cost to open new markets. The book outlines a systematic approach with principles and tools for organizations to craft their own blue oceans and achieve sustainable growth. Published by Harvard Business Review Press.
 

Unleash your business's untapped potential for growth.

Recommendation: This international bestseller challenges the traditional notions of competition and offers a fresh approach to success. Blue Ocean Strategy introduces the concept of creating uncontested market space where your business can thrive and grow. By focusing on value innovation and identifying untapped market spaces, this book provides practical principles and tools to help your company rise above the competition and secure lasting success. If you're looking to revolutionize your business strategy and achieve unprecedented growth, this groundbreaking book is a must-read. Get ready to dive into the blue ocean and discover your company's untapped potential for success.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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