Let's be honest. You've tried the sticky-note inspirations, the
motivational calendar, and the cute (but ineffective) “carpe diem" mug—yet
your attitude hasn't changed. It's time to apply cutting-edge science to
the challenges of daily life. While everyone desires self-improvement, we
are quickly frustrated when trying to implement the contradictory
philosophies of self-appointed self-help gurus. Too often, their advice is
based on anecdote and personal opinion, not real research. Bestselling
author of What Makes Your Brain Happy and Why You Should Do the Opposite
David DiSalvo returns with Brain Changer: How Harnessing Your Brain's Power
to Adapt Can Change Your Life. Drawing on the latest research in
neuroscience, cognitive psychology, behavioral economics, communications,
and even marketing, DiSalvo replaces self-help with “science help." He
demonstrates how the brain's enormous capacity to adapt is the most crucial
factor influencing how we feel and act—a factor that we can control to
change our lives. Findings show our brains are fluid and function much like
a feedback loop: stimulants from both our environment and from within
ourselves catalyze changes in the brain's response. That response then
elicits additional inputs that the brain identifies and analyzes to further
tailor its response. DiSalvo shows that the greatest internal tool we have
to affect the feedback loop is metacognition (“thinking about thinking").
Littered with relatable examples and tackling major aspects of our lives
including relationships, careers, physical health, and personal
development, Brain Changer shows you how to harness metacognition to enrich
your life.
Author: David Disalvo
Publisher: BenBella Books, Inc.
Publication Date: 2013
