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Brand Asset Management : Driving Profitable Growth Through Your Brands

David A. Aaker, Scott M. Davis

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Brand Asset Management : Driving Profitable Growth Through Your Brands

by David A. Aaker, Scott M. Davis
Compare to estimated retail price: S$66.24  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Brand Asset Management : Driving Profitable Growth Through Your Brands - Thryft
Brand Asset Management : Driving Profitable Growth Through Your Brands - Thryft

Transform Your Brand for Profitable Growth.

"Brand Asset Management" is an essential read for business owners, managers, and marketers who want to elevate their brand to the driving force of their company's growth and success. Scott Davis provides a clear and practical guide to assessing and maximizing your brand's potential. The extensive case studies and worksheets will help you implement the strategies to develop, sell, price, and market your products and services better. Get ready to transform your business with your brand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Asset Management : Driving Profitable Growth Through Your Brands

by David A. Aaker, Scott M. Davis
Compare to estimated retail price: S$66.24  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780787950774
Authors: David A. Aaker, Scott M. Davis
Publisher: Jossey-Bass
Date of Publication: 2000-06-16
Format: Hardcover
Related Collections: Business, Marketing
Related Topics: Management, Marketing
Goodreads rating: 3.71
(rated by 34 readers)

Description

Price, quality, availability, and service--these are all aspects of your business that your competitors can imitate. But your brand is unique. In this book, an experienced brand manager shows you how to turn your brand from the logo on your letterhead into the driving force behind your company's growth, operational success, and long-term profitability. Drawing from methods developed in his highly successful consulting and training programs, Scott Davis provides a thorough grounding in brand strategy. He presents tested ways to assess the value of your brand, maximize its potential, and use it to better develop, sell, price, and market your products and services. His hands-on guide also includes extensive case studies and worksheets to help your company capitalize on the most under-leveraged--and the most powerful--asset it owns.
 

Transform Your Brand for Profitable Growth.

"Brand Asset Management" is an essential read for business owners, managers, and marketers who want to elevate their brand to the driving force of their company's growth and success. Scott Davis provides a clear and practical guide to assessing and maximizing your brand's potential. The extensive case studies and worksheets will help you implement the strategies to develop, sell, price, and market your products and services better. Get ready to transform your business with your brand.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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