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Brand Management

Tilde Heding

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Brand Management

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Comprehensive guide to in-depth brand management.

If you're delving into the complexities of brand management and looking to steer clear of superficial approaches, "Brand Management" is a targetted force for you. It's a treasure trove of knowledge blending academic rigor with practical insights, and the depth it offers could transform your understanding into strategic mastery. Whether you're a student or a seasoned marketer, the latest research compiled here can offer you a cutting-edge perspective in a dynamic field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Brand Management

Regular price
Unit price
per
Condition guide
ISBN: 9780367172589
Author: Tilde Heding
Publisher: Routledge
Date of Publication: 2020-05-20
Format: Paperback
Related Collections: Business, Marketing
Related Topics: Management, Marketing
Goodreads rating: 5.0
(rated by 1 readers)

Description

Brand Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comprehensive overview of brand management theories from the last 35 years. A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time. Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.
 

Comprehensive guide to in-depth brand management.

If you're delving into the complexities of brand management and looking to steer clear of superficial approaches, "Brand Management" is a targetted force for you. It's a treasure trove of knowledge blending academic rigor with practical insights, and the depth it offers could transform your understanding into strategic mastery. Whether you're a student or a seasoned marketer, the latest research compiled here can offer you a cutting-edge perspective in a dynamic field.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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