{"product_id":"brand-spirit-how-cause-related-marketing-builds-brands","title":"Brand Spirit: How Cause Related Marketing Builds Brands","description":"The only guide to understanding and making the most of one of the hottest trends in branding today. Nothing builds brand loyalty among today's increasingly skeptical, hard-to-please consumers like a proven commitment to a worthy cause on the part of a company. Known as Cause Related Marketing (CRM), this approach to branding has gained momentum over the past decade. This book explores the business benefits of CRM, its positive and negative impacts on business strategy, and its place within the contemporary discourse on branding. Through numerous case studies, marketers can learn how to harness the power of CRM to enhance customer loyalty.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":48858623836441,"sku":"HF5414.P75 1999","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":48858623901977,"sku":"HF5414.P75 1999","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":48858623967513,"sku":"HF5414.P75 1999","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":48858624033049,"sku":"HF5414.P75 1999","price":12.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/1766997.jpg?v=1717666087","url":"https:\/\/thryft.sbs\/products\/brand-spirit-how-cause-related-marketing-builds-brands","provider":"Thryft","version":"1.0","type":"link"}