{"product_id":"branding-only-works-on-cattle-the-new-way-to-get-known-and-drive-your-competitors-crazy","title":"Branding Only Works on Cattle : The New Way to Get Known (and Drive Your Competitors Crazy)","description":"In late 2008, a book about the crisis in marketing called Branding Only Works on Cattle The marketing world is still struggling to come up with a response to the massive change underlying these events, embracing ever-wackier books and nonsense theories (like mind-reading and social media conversations that don't say anything), and as a Branding Only Works on Cattle gives detailed proposals on how we might reinvent brands...rethinking them as sets of behaviors, not mental states. It offers a variety of detailed ways to do it, such Many marketers shuddered at the possibilities that their cherished fantasies about brands might be wrong; some of them felt compelled to ding the book in their reviews. But Branding Only Works on Cattle remains ahead of its time, and offers a new way of looking at the challenges most businesses are still facing today.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":32562586583121,"sku":"X524","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":32562586615889,"sku":"X524","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39424370180177,"sku":"X524","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":32562586648657,"sku":"X524","price":5.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/4700935.jpg?v=1717804645","url":"https:\/\/thryft.sbs\/products\/branding-only-works-on-cattle-the-new-way-to-get-known-and-drive-your-competitors-crazy","provider":"Thryft","version":"1.0","type":"link"}