{"product_id":"branding-your-business","title":"Branding Your Business","description":"The only way forward for business success is to create a memorable brand and fix it in the consumer's mind. Branding Your Business explains the whole branding process in easy-to-follow terms. Providing practical help instead of academic theories, it explains what a brand is and what it is not, how to conduct a 'DIY' brand audit and how to use marketing NLP and psychology principles to create a powerful brand for your business.Based around the theory that a brand is the total perception a customer has about a company, its products or services, Branding Your Business will reveal what is needed to create and manage successful brands, increase profits and leave the competition standing.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47607967908121,"sku":"HF5415.1255.H36 2011","price":6.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47607967940889,"sku":"HF5415.1255.H36 2011","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47607967973657,"sku":"HF5415.1255.H36 2011","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47607968006425,"sku":"HF5415.1255.H36 2011","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/9500567.jpg?v=1717695659","url":"https:\/\/thryft.sbs\/products\/branding-your-business","provider":"Thryft","version":"1.0","type":"link"}