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Brandjam : Humanizing Brands Through Emotional Design

Marc Gobé

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Brandjam : Humanizing Brands Through Emotional Design

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Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
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Brandjam : Humanizing Brands Through Emotional Design

Regular price Save up to 30%
Unit price
per
Compare to estimated retail price: S$40.11  
Condition guide
ISBN: 9781581154689
Author: Marc Gobé
Publisher: Allworth
Date of Publication: 2007-03-01
Format: Hardcover
Related Collections: Business, Art
Goodreads rating: 3.62
(rated by 45 readers)

Description

Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands
 

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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