Thousands of prices just dropped across Thryft
Our price drop is now live! Find lowered prices on thousands of one-of-a-kind finds across Thryft
Free delivery on all orders above $30
Get 10% off all year round! Join Thryft Club
Get 10% off all year round and $10 off your next order! Join Thryft Club

Your cart

Your cart is empty

Check out these collections!

Bestselling Fiction
Bestselling Nonfiction
Bestselling Books for Children
Vintage and Rare Books
Vinyl Records
Women's Clothing
Men's Clothing

Find more of what you love

Get thoughtful picks from Thryft’s ever-changing collection of pre-loved books, vinyl and CDs—plus occasional sales and events.

By signing up, you agree to receive marketing emails from Thryft. You can unsubscribe at any time.

Sale

Brands and Branding

by Rita Clifton
$9.90 Now $4.90 Save 51%
Brands and Branding
Brands and Branding

Strategic guide to high-value corporate branding.

If you're intrigued by the power of branding and its impact on a company's worth and reputation, "Brands and Branding" is a gold mine. The collaborative expertise of 18 specialists unveils the intrigue of branding with a forward-thinking stance. It's not just theoretical; the book offers actionable insights and case studies on how to make a brand stellar. With new discussions on digital presence and international markets, you'll find the content relevant and immensely beneficial.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Brands and Branding

by Rita Clifton
$9.90 Now $4.90 Save 51%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

Find out more about our process here.

ISBN: 9781846681196
Author: Rita Clifton
Publisher: Profile Books(GB)
Date of Publication: 2009-01-01
Format: Hardcover
Related Collections: Business, Economics, Law
Goodreads rating: 3.55
(rated by 112 readers)

Description

This collection examines the history and definition of brands, their financial and social importance, current best practices in branding, globalization opportunities, and the potential of Asian brands. Topics include the visual and verbal identity of well-known companies, the laws governing brand protection, corporate social responsibility, and branding places and nations.
 

Strategic guide to high-value corporate branding.

If you're intrigued by the power of branding and its impact on a company's worth and reputation, "Brands and Branding" is a gold mine. The collaborative expertise of 18 specialists unveils the intrigue of branding with a forward-thinking stance. It's not just theoretical; the book offers actionable insights and case studies on how to make a brand stellar. With new discussions on digital presence and international markets, you'll find the content relevant and immensely beneficial.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Business Books

Shop all
How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs
Guy Raz | Pan Books

How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs

In one line

Inspiring entrepreneurial journeys; insight-rich guidance.

Goodreads 4.17

Condition: Very Good

$10.90 $4.90 55% off

74% off est. retail
The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball
Noam Cohen | The New Press

The Know-It-Alls: The Rise of Silicon Valley as a Political Powerhouse and Social Wrecking Ball

In one line

Silicon Valley's ascent, unsettling societal transformations.

Goodreads 3.54

Condition: Like New

$18.90 $10.90 42% off

70% off est. retail
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ed Catmull | Random House Usa Inc

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

In one line

Pixar’s blueprint for fearless, people-first creative leadership

Goodreads 4.2

Condition: Very Good

$23.90

We-Think
Charles Leadbeater | Profile Books

We-Think

In one line

Collaborative innovation reshaping society's dynamics.

Goodreads 3.65

Condition: Very Good

$16.90 $12.90 24% off

Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler
Bill Vlasic | William Morrow

Once Upon a Car: The Fall and Resurrection of America's Big Three Auto Makers—GM, Ford, and Chrysler

In one line

Detroit's auto industry drama: collapse and revival.

Goodreads 4.19

Condition: Very Good

$19.90 $10.90 45% off

The Get Things Done Book: 41 Tools to Start, Stick With and Finish Things
Mikael Krogerus | Profile Books Ltd

The Get Things Done Book: 41 Tools to Start, Stick With and Finish Things

In one line

Practical productivity tools for distracted modern lives

Goodreads 3.87

Condition: Like New

$13.90

Advocacy in a Time of Change: Business Associations and the Pakatan Harapan Government in Malaysia, 2018–20
Michael T. Schaper | Iseas - Yusof Ishak Institute

Advocacy in a Time of Change: Business Associations and the Pakatan Harapan Government in Malaysia, 2018–20

In one line

Essential insight into Malaysian business advocacy and reform

Goodreads 0.0

Condition: Like New

$13.90

How to Begin: Start Doing Something That Matters
Michael Bungay Stanier | Page Two

How to Begin: Start Doing Something That Matters

In one line

Pentru ambiții care cer sens și curaj

Goodreads 3.64

Condition: Very Good

$11.90

One Life: How We Forgot to Live Meaningful Lives
Morten Albaek | Lid Publishing

One Life: How We Forgot to Live Meaningful Lives

In one line

For strivers craving meaning beyond success

Goodreads 3.88

Condition: Like New

$13.90

Burnt Out: The Exhausted Person’s Six-Step Guide to Thriving in a Fast-Paced World
Selina Barker | Aster

Burnt Out: The Exhausted Person’s Six-Step Guide to Thriving in a Fast-Paced World

In one line

Practical steps to conquer burnout, revitalize your life.

Goodreads 3.73

Condition: Very Good

$11.90 $8.90 25% off

Economics Books

Shop all
The Indonesia National Survey Project 2022: Engaging with Developments in the Political, Economic and Social Spheres
Burhanuddin Muhtadi | Iseas - Yusof Ishak Institute

The Indonesia National Survey Project 2022: Engaging with Developments in the Political, Economic and Social Spheres

In one line

A data-rich pulse check on modern Indonesia

Goodreads 5.0

Condition: Like New

$13.90

Hubris: Why Economists Failed to Predict the Crisis and How to Avoid the Next One
Just Arrived
Meghnad Desai | Yale University Press

Hubris: Why Economists Failed to Predict the Crisis and How to Avoid the Next One

In one line

When economic certainty becomes dangerous

Goodreads 3.63

Condition: Very Good

$11.90

Noam Chomsky: Chomsky The Precipice Neoliberalism The Pandemic And The Ur
Just Arrived
Noam Chomsky | Penguin Books

Noam Chomsky: Chomsky The Precipice Neoliberalism The Pandemic And The Ur

In one line

Capital, crisis, and resistance under scrutiny

Goodreads 3.78

Condition: Well Read

$9.90

Zconomy: How Gen Z Will Change the Future of Business and What to Do About It
Jason Dorsey, Denise Villa | Harper Business

Zconomy: How Gen Z Will Change the Future of Business and What to Do About It

In one line

Deciphering Gen Z's impact on future business.

Goodreads 3.61

Condition: Like New

$18.90 $12.90 32% off

65% off est. retail
Women and Work: Feminism, Labour, and Social Reproduction
Susan Ferguson | Pluto Press

Women and Work: Feminism, Labour, and Social Reproduction

In one line

Feminism's diverse battlefronts in labor and life.

Goodreads 4.2

Condition: Very Good

$11.90

80% off est. retail
Buzz
Emanuel Rosen | Profileepz

Buzz

In one line

Smart word-of-mouth strategy that actually sticks

Goodreads 3.71

Condition: Well Read

$9.90 $7.90 20% off

68% off est. retail
Can Malaysia Eliminate Forced Labour by 2030?
Lee Hwok Aun | Iseas - Yusof Ishak Institute

Can Malaysia Eliminate Forced Labour by 2030?

In one line

A clear-eyed roadmap through Malaysia’s labour crisis

Goodreads 0.0

Condition: Like New

$13.90

A Spectre, Haunting: On the Communist Manifesto
Just Arrived
China Miéville | Head Of Zeus

A Spectre, Haunting: On the Communist Manifesto

In one line

The Manifesto’s ghosts still haunt our world

Goodreads 3.98

Condition: Very Good

$11.90

Rivals: How the Power Struggle Between China, India and Japan Will Shape Our Next Decade
Bill Emmott | Harcourt

Rivals: How the Power Struggle Between China, India and Japan Will Shape Our Next Decade

In one line

Sharp guide to Asia’s high-stakes power game

Goodreads 3.43

Condition: Very Good

$11.90 $8.90 25% off

And the Weak Suffer What They Must? Europe's Crisis and America's Economic Future
Just Arrived
Yanis Varoufakis | Bold Type Books

And the Weak Suffer What They Must? Europe's Crisis and America's Economic Future

In one line

Europe’s fault lines, traced to their foundations

Goodreads 4.1

Condition: Very Good

$11.90

You might enjoy this if…

View book details