{"product_id":"building-strong-brands","title":"Building Strong Brands","description":"Using real brand-building cases studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the \"brand system\" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":32378422689873,"sku":"HD69.B7","price":3.53,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":32378422722641,"sku":"HD69.B7","price":2.83,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39425775042641,"sku":"HD69.B7","price":2.54,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":32378422755409,"sku":"HD69.B7","price":2.26,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/178272.jpg?v=1717806040","url":"https:\/\/thryft.sbs\/products\/building-strong-brands","provider":"Thryft","version":"1.0","type":"link"}