{"product_id":"building-the-brand-driven-business-operationalize-your-brand-to-drive-profitable-growth","title":"Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth","description":"In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47812844093721,"sku":"HD69.B7.D384 2002","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47812844126489,"sku":"HD69.B7.D384 2002","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47812844159257,"sku":"HD69.B7.D384 2002","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47812844192025,"sku":"HD69.B7.D384 2002","price":4.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/867643.jpg?v=1717685909","url":"https:\/\/thryft.sbs\/products\/building-the-brand-driven-business-operationalize-your-brand-to-drive-profitable-growth","provider":"Thryft","version":"1.0","type":"link"}