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Business to Business Marketing Management : A Global Perspective

Blythe, Jim Blythe

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Sale

Business to Business Marketing Management : A Global Perspective

by Blythe, Jim Blythe
Save up to 70%
Compare to estimated retail price: S$123.70  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Business to Business Marketing Management : A Global Perspective - Thryft
Business to Business Marketing Management : A Global Perspective - Thryft

Global B2B strategies for the modern marketer.

This book is an excellent guide for anyone looking to understand B2B marketing on a global scale. It provides critical insights, with case studies and examples from across the world. The inclusion of ethics as an early discussion topic and an emphasis on global services marketing, trade shows, and market research adds to this book's appeal. In this new edition, the focus on social media marketing and intellectual property further broadens its scope for modern-day business professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Business to Business Marketing Management : A Global Perspective

by Blythe, Jim Blythe
Save up to 70%
Compare to estimated retail price: S$123.70  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780415537032
Authors: Blythe, Jim Blythe
Publisher: T&F/Routledge
Date of Publication: 2015-01-01
Format: Paperback
Related Collections: Business, Economics
Related Topics: Technology, Management
Goodreads rating: 4.5
(rated by 2 readers)

Description

Book is barely used, item is in perfect condition without any markings or tears.
 

Global B2B strategies for the modern marketer.

This book is an excellent guide for anyone looking to understand B2B marketing on a global scale. It provides critical insights, with case studies and examples from across the world. The inclusion of ethics as an early discussion topic and an emphasis on global services marketing, trade shows, and market research adds to this book's appeal. In this new edition, the focus on social media marketing and intellectual property further broadens its scope for modern-day business professionals.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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