{"product_id":"co-opetition-2","title":"Co-Opetition","description":"Now available in paperback, with an all new Reader's guide, the New York Times and Business Week bestseller Co-Opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-Opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-Opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":49791297716505,"sku":"HD30.28","price":7.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":49791297749273,"sku":"HD30.28","price":5.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":49791297782041,"sku":"HD30.28","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":49791297814809,"sku":"HD30.28","price":4.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/795579_92b7555c-e932-4c68-92cd-a9351a46589b.jpg?v=1728565218","url":"https:\/\/thryft.sbs\/products\/co-opetition-2","provider":"Thryft","version":"1.0","type":"link"}