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Competitive Intelligence - From Black Ops To Boardrooms : How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace

Larry Kahaner

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Competitive Intelligence - From Black Ops To Boardrooms : How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace

by Larry Kahaner
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Competitive Intelligence - From Black Ops To Boardrooms : How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace - Thryft
Competitive Intelligence - From Black Ops To Boardrooms : How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace - Thryft
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Competitive Intelligence - From Black Ops To Boardrooms : How Businesses Gather, Analyze, And Use Information To Succeed In The Global Marketplace

by Larry Kahaner
Save up to 40%
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

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We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780684810744
Author: Larry Kahaner
Publisher: Simon & Schuster
Date of Publication: 1996-08-05
Format: Hardcover
Related Collections: Business
Goodreads rating: 3.76
(rated by 62 readers)

Description

As the major powers move away from the traditional weapons of warfare, they are turning instead to economic weapons like competitive intelligence - the gathering and analysis of information about competitors and the marketplace - to ensure their national sovereignty and survival. Using technology and skills adapted from the Cold War era, they turn raw information into powerful intelligence, enabling them to build market share, launch new products, increase profits, and destroy competitors. Yet, in America, the subject of business intelligence remains shrouded in secrecy - because some companies regard it as unethical, and because certain successful companies don't want to lose their advantage.But the secret is out. With detailed examples from home and abroad, Kahaner reveals the methods, case studies, and systems that businesses use today to establish their own intelligence operations. You'll discover how competitive intelligence can unmask hidden competitors, and how it can help your company to enter new businesses, understand your own marketplace, and increase the range and quality of acquisition targets.An indispensable guide to the new competitive world, Competitive Intelligence will help companies transform themselves from mere collectors of information to informed users of intelligence. Innovative and practical, it will forever change the way companies make decisions about themselves and the global marketplace.
 
Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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