{"product_id":"consumer-behavior-1","title":"Consumer Behavior","description":"With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and\/or marketing.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":32886531522641,"sku":"HF5415.32","price":21.06,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":32886531555409,"sku":"HF5415.32","price":16.85,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39423235096657,"sku":"HF5415.32","price":15.17,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":32886531588177,"sku":"HF5415.32","price":13.48,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/4145663.jpg?v=1717798997","url":"https:\/\/thryft.sbs\/products\/consumer-behavior-1","provider":"Thryft","version":"1.0","type":"link"}