{"product_id":"consumer-behavior-global-edition","title":"Consumer Behavior : Global Edition","description":"\u003cp\u003eThis is a Pearson Global Edition.  The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                            For undergraduate and graduate consumer behavior courses. \u003cbr\u003e\u003cbr\u003e                            The text that set the standard for consumer behavior study. \u003cbr\u003e\u003cbr\u003e                            Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.\u003cbr\u003e\u003cbr\u003e                            The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.\u003c\/p\u003e\u003cbr\u003eAuthor: Leon Schiffman\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 600\u003cbr\u003ePublisher: Pearson Education (US)\u003cbr\u003ePublication Date: 14 Oct 2009\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44548999414041,"sku":"BF1078.F72","price":9.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44548999446809,"sku":"BF1078.F72","price":4.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44548999479577,"sku":"BF1078.F72","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44548999512345,"sku":"BF1078.F72","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780137006700.jpg?v=1717735656","url":"https:\/\/thryft.sbs\/products\/consumer-behavior-global-edition","provider":"Thryft","version":"1.0","type":"link"}