{"product_id":"consumer-behavior-international-edition","title":"Consumer Behavior : International Edition","description":"\u003cp\u003eFor undergraduate or first year MBA students.\u003cbr\u003e\u003cbr\u003e                            This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.\u003c\/p\u003e\u003cbr\u003eAuthor: Leon Schiffman\u003cbr\u003eFormat: Paperback\u003cbr\u003eNumber of Pages: 688\u003cbr\u003ePublisher: Pearson Education (US)\u003cbr\u003ePublication Date: 24 Apr 2003\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":44845596344601,"sku":"HF5415.32","price":10.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":44845596377369,"sku":"HF5415.32","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":44845596410137,"sku":"HF5415.32","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":44845596442905,"sku":"HF5415.32","price":3.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780130491756.jpg?v=1717730665","url":"https:\/\/thryft.sbs\/products\/consumer-behavior-international-edition","provider":"Thryft","version":"1.0","type":"link"}