{"product_id":"consumer-behaviour","title":"Consumer Behaviour, BSB07","description":"\u003cp\u003eThe second edition of Consumer Behaviour by Karen Webb is a hands-on, practical text exploring the individual, social and lifestyle influences on consumer motivation and using this information to help assess and devise marketing strategies. Consumer Behaviour 2e is written specifically for VET students and structured around Certificate IV Marketing in the new training package (BSB07). \u003cbr\u003e\u003cbr\u003e                    This new edition has been completely redesigned and streamlined to ensure effective learning and understanding. It includes new material on social marketing and e-communication as well updated illustrations and exhibits. Consumer Behaviour 2e also features a new 'Marketing In Focus' component that gives a concise overview of topical cases at the beginning of each chapter. Each chapter also contains a summary, key terms and review questions. A supplement CD is available to lecturers and contains all of the ads and graphics from the text. Also available are PowerPoint slides, Testbank and an Instructor Resource Manual.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e                    Consumer Behaviour will be a core unit for Certificate IV Marketing in the new training package (BSB07).\u003c\/p\u003e\u003cbr\u003eAuthor: Karen Webb\u003cbr\u003ePublisher: McGraw-Hill Education\u003cbr\u003ePublication Date: 21 Oct 2009\u003cbr\u003e","brand":"Thryft x Books for Charity","offers":[{"title":"Like New","offer_id":39410602049617,"sku":"HF5415.32","price":26.62,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39410602082385,"sku":"HF5415.32","price":21.3,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39420023668817,"sku":"HF5415.32","price":19.17,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39410602147921,"sku":"HF5415.32","price":17.04,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9780070278370.jpg?v=1717781330","url":"https:\/\/thryft.sbs\/products\/consumer-behaviour","provider":"Thryft","version":"1.0","type":"link"}