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Digital Marketing : Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

Ira Kaufman, Chris Horton

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Digital Marketing : Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

by Ira Kaufman, Chris Horton
Digital Marketing : Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students - Thryft
Digital Marketing : Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students - Thryft

Digital Integration: Achieving Sustainable Growth with Values.

This book could be a good read for executives, managers, and students who are looking to enhance their knowledge of digital marketing strategies, tools, and tactics. The book offers a clear roadmap for integrating digital marketing with core values to achieve a competitive advantage. It also provides valuable insights into the latest digital trends and tactics, social media tools and analytics. The Zappar augmented reality mobile app allows readers to instantly connect to additional content and engage in interactive social conversations. Overall, this guidebook is the perfect resource for anyone looking to enhance their digital literacy and generate sustainable growth for their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Digital Marketing : Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

by Ira Kaufman, Chris Horton
Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780415716758
Authors: Ira Kaufman, Chris Horton
Publisher: Routledge
Date of Publication: 2014-11-17
Format: Paperback
Goodreads rating: 4.17
(rated by 24 readers)

Description

Digital Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), the book seeks This interactive guidebook provides a truly Connected Digital Experience (CDE) : the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (dmresourcecenter.org) . The Play Video icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video.
 

Digital Integration: Achieving Sustainable Growth with Values.

This book could be a good read for executives, managers, and students who are looking to enhance their knowledge of digital marketing strategies, tools, and tactics. The book offers a clear roadmap for integrating digital marketing with core values to achieve a competitive advantage. It also provides valuable insights into the latest digital trends and tactics, social media tools and analytics. The Zappar augmented reality mobile app allows readers to instantly connect to additional content and engage in interactive social conversations. Overall, this guidebook is the perfect resource for anyone looking to enhance their digital literacy and generate sustainable growth for their organization.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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