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Dual Transformation : How to Reposition Today's Business While Creating the Future

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Dual Transformation : How to Reposition Today's Business While Creating the Future

by Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
Compare to estimated retail price: S$37.65  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

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Dual Transformation : How to Reposition Today's Business While Creating the Future - Thryft
Dual Transformation : How to Reposition Today's Business While Creating the Future - Thryft

Transform your business and thrive with change.

Dual Transformation is an essential read for business leaders seeking to adapt to the rapidly evolving digital landscape. Through detailed case studies and practical insights, the book offers a roadmap for repositioning your business in response to disruptive shocks and leveraging new growth engines. A standout feature of the book is its focus on creating new markets by taking advantage of existing assets. Overall, Dual Transformation offers a powerful framework for transforming your business and thriving with change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

Dual Transformation : How to Reposition Today's Business While Creating the Future

by Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
Compare to estimated retail price: S$37.65  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

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This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

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*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9781633692480
Author: Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson
Publisher: Harvard Business Review Press
Date of Publication: 2017-05-24
Format: Hardback
Goodreads rating: 4.06
(rated by 212 readers)

Description

In Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets.
With great change comes great opportunity, and this book will get you there with tools to reshape your business model.


Author: Scott D. Anthony
Format: Hardback
Number of Pages: 272
Publisher: Harvard Business Review Press
Publication Date: 24 May 2017
 

Transform your business and thrive with change.

Dual Transformation is an essential read for business leaders seeking to adapt to the rapidly evolving digital landscape. Through detailed case studies and practical insights, the book offers a roadmap for repositioning your business in response to disruptive shocks and leveraging new growth engines. A standout feature of the book is its focus on creating new markets by taking advantage of existing assets. Overall, Dual Transformation offers a powerful framework for transforming your business and thriving with change.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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