{"product_id":"e-marketing-strategy","title":"E-Marketing Strategy","description":"\u003cp\u003eA concise, practical and contemporary introduction to the core concepts of\u003cbr\u003eE-Marketing Strategy, designed to provide students with an understanding of\u003cbr\u003ehow e-marketers can use marketing management concepts to guide the\u003cbr\u003eeffective operation of e-commerce strategies. This text examines the impact\u003cbr\u003eof e-commerce, e-buyer behaviour, positioning, competitive advantage and\u003cbr\u003epromotion on the web, and provides guidance on developing successful\u003cbr\u003ee-marketing plans. Pedagogically-enhanced throughout with illustrative\u003cbr\u003eexamples, case studies and assessment material.\u003c\/p\u003e\u003cbr\u003eAuthor: Ian Chaston\u003cbr\u003ePublication Date: 2001\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":47180362711321,"sku":"HF5415.1265.C483 2001","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":47180362744089,"sku":"HF5415.1265.C483 2001","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":47180362776857,"sku":"HF5415.1265.C483 2001","price":3.9,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":47180362809625,"sku":"HF5415.1265.C483 2001","price":3.9,"currency_code":"SGD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/content_f4099d98-8c95-4dc9-bfc1-239bb0c96a7e.jpg?v=1717706480","url":"https:\/\/thryft.sbs\/products\/e-marketing-strategy","provider":"Thryft","version":"1.0","type":"link"}