{"product_id":"emotional-branding-the-new-paradigm-for-connecting-brands-to-people","title":"Emotional Branding : The New Paradigm for Connecting Brands to People","description":"\u003cp\u003eA visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.\u003c\/p\u003e\u003cbr\u003eAuthor: Marc Gobe\u003cbr\u003eFormat: Hardback\u003cbr\u003eNumber of Pages: 319\u003cbr\u003ePublisher: Allworth Press,U.S.\u003cbr\u003ePublication Date: 31 Jan 2001\u003cbr\u003e","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39852757680209,"sku":"HD69.B7","price":10.91,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39852757712977,"sku":"HD69.B7","price":8.73,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39852757745745,"sku":"HD69.B7","price":7.85,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39852757778513,"sku":"HD69.B7","price":6.99,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/products\/9781581150780.jpg?v=1717761928","url":"https:\/\/thryft.sbs\/products\/emotional-branding-the-new-paradigm-for-connecting-brands-to-people","provider":"Thryft","version":"1.0","type":"link"}