{"product_id":"essentials-of-entrepreneurship-and-small-business-management-united-states-edition","title":"Essentials of Entrepreneurship and Small Business Management : United States Edition","description":"A streamlined version of the authors' best-selling Effective Small Business Management, Fifth Edition, this 15-chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. Using a lively, interesting writing style, an abundance of real-world examples, and practical hands-on exercises and activities, it provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. An entire chapter devoted to E-commerce and the World Wide Web provides readers with a practical guide to conducting business on the web and with discussion on topics such as the twelve myths of e-commerce, approaches to e-commerce, strategies for e-success, and ensuring web security. New Chapter Two, Inside the Entrepreneurial From Ideas to Reality provides readers with an interesting and fun way to discuss the creative process and how entrepreneurs use it to create business ideas. Companion Website (www.prenhall.com\/scarbzim) allows readers to use this site to link to examples in the text, understand the example and the business principles it teaches and also to see how the company works. A logical, “real-world” approach equips readers with lots of real-world examples of small companies throughout as well as information to launching and managing a small business. An excellent resource for small business managers and entrepreneurs.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":39924170883153,"sku":"HD62.7","price":24.49,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":39924170915921,"sku":"HD62.7","price":19.6,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39924170948689,"sku":"HD62.7","price":17.64,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":39924170981457,"sku":"HD62.7","price":15.68,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/7160225.jpg?v=1717757252","url":"https:\/\/thryft.sbs\/products\/essentials-of-entrepreneurship-and-small-business-management-united-states-edition","provider":"Thryft","version":"1.0","type":"link"}