{"product_id":"essentials-of-entrepreneurship-and-small-business-management","title":"Essentials of Entrepreneurship and Small Business Management , Global Edition","description":"This text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success. The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next  For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":32721795547217,"sku":"HD62.7","price":41.37,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":32721795579985,"sku":"HD62.7","price":33.09,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":39423628017745,"sku":"HD62.7","price":29.78,"currency_code":"SGD","in_stock":false},{"title":"Well Read","offer_id":32721795612753,"sku":"HD62.7","price":26.47,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/17471053.jpg?v=1717802354","url":"https:\/\/thryft.sbs\/products\/essentials-of-entrepreneurship-and-small-business-management","provider":"Thryft","version":"1.0","type":"link"}