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Fashion Exposed - Graphics, Promotion And Advertising

by Wang Shaoquiang
Regular price $11.43
Unit price
per

Decoding fashion graphics' role in brand success.

If you've got an eye for style and a curiosity about the mechanics of fashion branding, "Fashion Exposed" could provide you with a vivid tableau of the industry's visual flair. It dives deep into the essence of how a brand embodies its identity through its advertising and graphics, revealing the secrets behind the success of captivating campaigns that make us yearn for a particular label. This book stands out as a colorful, insightful guide to the power of imagery in fashion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Just Arrived

Fashion Exposed - Graphics, Promotion And Advertising

by Wang Shaoquiang
Regular price $11.43
Unit price
per
Condition guide
ISBN: 9789814394918
Author: Wang Shaoquiang

Description

FASHION & SOCIETY. Fashion is the embodiment of good taste and
individuality. For the time being, fashion industry is so prosperous that
there are countless fashion brands dazzling people's eyes. In addition to
high production quality, a fashion brand also needs to make use eye-
catching graphics to promote it and to provide visual support that lets it
stand out among a fiercely competitive crowd. The right fashion graphics
and advertising campaign are unquestionably a key ingredient in helping a
fashion brand achieve success. "Fashion Exposed" covers the whole spectrum
of fashion graphics, from advertising campaigns and fashion photography to
promotional graphics such as fashion catalogues, fashion-show invitation
cards, and label and tag designs. In celebrating the successful experiences
of fashion brand, "Fashion Exposed" explores the diversity of their
uniqueness and personality. Colour photographs.


Author: Wang Shaoquiang
Publication Date: 2013
 

Decoding fashion graphics' role in brand success.

If you've got an eye for style and a curiosity about the mechanics of fashion branding, "Fashion Exposed" could provide you with a vivid tableau of the industry's visual flair. It dives deep into the essence of how a brand embodies its identity through its advertising and graphics, revealing the secrets behind the success of captivating campaigns that make us yearn for a particular label. This book stands out as a colorful, insightful guide to the power of imagery in fashion.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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