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Fashion Exposed - Graphics, Promotion And Advertising
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Decoding fashion graphics' role in brand success.
If you've got an eye for style and a curiosity about the mechanics of fashion branding, "Fashion Exposed" could provide you with a vivid tableau of the industry's visual flair. It dives deep into the essence of how a brand embodies its identity through its advertising and graphics, revealing the secrets behind the success of captivating campaigns that make us yearn for a particular label. This book stands out as a colorful, insightful guide to the power of imagery in fashion.
Fashion Exposed - Graphics, Promotion And Advertising
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Book Condition Guide
Books in Like New Condition
This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Very Good Condition
This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Good Condition
We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
Books in Well Read Condition
This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.
*Books may be missing bundle media (e.g. CD, e-book code), if included.
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Description
FASHION & SOCIETY. Fashion is the embodiment of good taste and
individuality. For the time being, fashion industry is so prosperous that
there are countless fashion brands dazzling people's eyes. In addition to
high production quality, a fashion brand also needs to make use eye-
catching graphics to promote it and to provide visual support that lets it
stand out among a fiercely competitive crowd. The right fashion graphics
and advertising campaign are unquestionably a key ingredient in helping a
fashion brand achieve success. "Fashion Exposed" covers the whole spectrum
of fashion graphics, from advertising campaigns and fashion photography to
promotional graphics such as fashion catalogues, fashion-show invitation
cards, and label and tag designs. In celebrating the successful experiences
of fashion brand, "Fashion Exposed" explores the diversity of their
uniqueness and personality. Colour photographs.
Author: Wang Shaoquiang
Publication Date: 2013
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Decoding fashion graphics' role in brand success.
If you've got an eye for style and a curiosity about the mechanics of fashion branding, "Fashion Exposed" could provide you with a vivid tableau of the industry's visual flair. It dives deep into the essence of how a brand embodies its identity through its advertising and graphics, revealing the secrets behind the success of captivating campaigns that make us yearn for a particular label. This book stands out as a colorful, insightful guide to the power of imagery in fashion.
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