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Focus : The Future of Your Company Depends on It

Al Ries

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Focus : The Future of Your Company Depends on It

by Al Ries
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Compare to estimated retail price: S$21.21  

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Focus : The Future of Your Company Depends on It - Thryft
Focus : The Future of Your Company Depends on It - Thryft

Focus on the Category, Dominate the Market.

This book sets out a practical guide for businesses who want to succeed by owning a category in consumers' minds. With real-world examples, Al Ries explains how staying focused on what a business does best, instead of diversifying into unrelated enterprises, can lead to increased market share and shareholder value. If you want to learn how to get and stay focused on your business and its future success, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.
Sale

Focus : The Future of Your Company Depends on It

by Al Ries
Save up to 30%
Compare to estimated retail price: S$21.21  

The item you've got your eye on is secondhand. You probably already know that, but just in case!

The estimated retail price shown next to any listed item represents the first-hand prices we've seen elsewhere, or the estimated original retail price of a comparable item of the same quality, construction and material offered elsewhere in new condition.

Condition guide

Book Condition Guide

Books in Like New Condition

This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new — lucky you!

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Very Good Condition

This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Good Condition

We do our best to ensure the quality of our books, but there is no escaping the wear and tear that comes with time. Slight foxing and some annotations may be present on the pages and the cover. There should be no water damage of any kind. For paperbacks, there may be several crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

Books in Well Read Condition

This is a well-read book, which means that the previous owner probably really enjoyed it! The cover and pages may include moderate foxing and annotations, but the text is not obscured and still readable. Moderate cosmetic defects and minor water damage may be present on the edges of the book. For paperbacks, there may be multiple crease marks on the spine.

*Books may be missing bundle media (e.g. CD, e-book code), if included.

 

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ISBN: 9780887308635
Author: Al Ries
Publisher: Collins
Date of Publication: 1997-06-18
Format: Paperback
Related Collections: Personal Development, Business, Economics
Related Topics: Leadership, Personal Development, Business, Productivity, Leadership, Entrepreneurship, Management, Personal Development, Productivity
Goodreads rating: 4.01
(rated by 768 readers)

Description

How can IBM have $65 billion in revenues and still lose money? Although PepsiCo has nearly twice the sales and assets of Coca-Cola, Coke's stock is worth more than twice as much. Again and again, the financial pages report similar stories. In plain and effective language, internationally known marketing expert and bestselling author Al Ries explains why IBM, PepsiCo and other revenue-rich companies often fail to perform on the balance sheet. His common-sense approach to business management focuses on keeping a business doing what it does best, eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance to get companies back on target, explaining how to get focused and how to stay focused. His no-nonsense advice lays out a workable blueprint for any company's evolution that can increase market share and shareholder value while keeping an eye squarely on the future.
 

Focus on the Category, Dominate the Market.

This book sets out a practical guide for businesses who want to succeed by owning a category in consumers' minds. With real-world examples, Al Ries explains how staying focused on what a business does best, instead of diversifying into unrelated enterprises, can lead to increased market share and shareholder value. If you want to learn how to get and stay focused on your business and its future success, this book is a must-read.

Note: While we do our best to ensure the accuracy of cover images, ISBNs may at times be reused for different editions of the same title which may hence appear as a different cover.

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