{"product_id":"free-prize-inside-the-next-big-marketing-idea","title":"Free Prize Inside: The Next Big Marketing Idea","description":"Free Prize Inside provides practical guidance on applying Purple Cow thinking to your organization to create remarkable products or services that virtually sell themselves. The book explains how to develop a 'free prize inside'—a market-changing innovation—that helps ideas gain adoption even with risk-averse teams. Filled with strategies and real-world examples such as Tupperware parties, Flintstones vitamins, G.I. Joe, Lucille Roberts, and frequent-flier miles, it shows how to create blockbusters at your own company without depending on expensive advertising. It emphasizes curiosity, initiative, and a method for overcoming resistance to new ideas. We’re all marketers now, and Godin helps readers turn innovative marketing into action.","brand":"Thryft Singapore","offers":[{"title":"Like New","offer_id":51968467927321,"sku":"HF5415.G577.2004","price":13.9,"currency_code":"SGD","in_stock":false},{"title":"Very Good","offer_id":51968467960089,"sku":"HF5415.G577.2004","price":12.9,"currency_code":"SGD","in_stock":false},{"title":"Good","offer_id":51968467992857,"sku":"HF5415.G577.2004","price":11.9,"currency_code":"SGD","in_stock":true},{"title":"Well Read","offer_id":51968468025625,"sku":"HF5415.G577.2004","price":10.9,"currency_code":"SGD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0110\/0598\/4849\/files\/993049.jpg?v=1770638788","url":"https:\/\/thryft.sbs\/products\/free-prize-inside-the-next-big-marketing-idea","provider":"Thryft","version":"1.0","type":"link"}